Design and decoration of Zibo Zhangdian professional theme restaurant
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The dining room space is a commercial space with obvious characteristics, which determines that the purpose of design is "design creates profits for businesses". All design activities are performed around such a center. The market positioning of operators is the basis of our design environment, and the combination of brand and space image is the inevitable development of restaurant space. Our restaurant design is only a striking part of the brand structure, which should conform to the overall brand image. Designers should emphasize the deepening of brand concept as a way of expression. The current situation of the restaurant industry is diversified with the changes of food interests. The diversified development of food interests is based on multi elements and multi angles. Designers should be familiar with the characteristics of various restaurant spaces, and make functional space division based on the analysis of specific conditions. Rationalization of functional space is a very important link. The big space is positioned, so the details highlight the atmosphere. 1. Creating a distinctive theme of a themed restaurant is the central idea and business philosophy expressed by the restaurant's cultural space environment to target customer groups, and also a reflection of the restaurant's market positioning and service positioning. A distinctive theme is the carrier for enterprises to express their ideas and mission. Region, ecology, emotion, art, etc., many cultural materials and fashion themes can build the theme of restaurant design. For example, taking a specific environment as the theme, a special human relationship as the theme, an interest as the theme, cultural symbols as the theme, Chinese language symbols as the theme, nostalgia as the theme, historical events as the theme, famous people as the theme, and so on. Through some specific artistic images, the theme becomes the soul of the entire restaurant cultural space. The restaurant's cultural products, special services, unique shapes, and appropriate color matching all serve the theme of the restaurant space, thus forming the corporate culture logo of the place, providing consumers with a good corporate identity, and stimulating consumer behavior. Concepts and principles of theme restaurant design: ① market-oriented principle; ② Pay attention to the principle of conformity and adaptability; ③ Highlight the principles of service, theme, culture and flexibility; ④ Multidimensional design principles (graphic design, three-dimensional design, space-time design, artistic conception design). 2. Highlighting regional and ethnic characteristics, folk customs and regional characteristics is the source of theme restaurant design. Different nationalities have different religious forms, ethics and thinking concepts. As a form of space, folk restaurant space not only meets the needs of that nation and region's restaurant activities, but also gradually becomes a cultural symbol in the long-term historical development. Highlight the local characteristics, use the unique local customs or scenery, architectural features, folk customs as the design elements of the restaurant, and strengthen the unique atmosphere of the restaurant space. Highlighting local characteristics not only makes the restaurant space more unique and attracts customers, but also promotes the culture and image of the region to a certain extent. At the same time, for the restaurant market, the design of diversified local characteristics can reflect the richness and prosperity of the industry. 3. It has become a fashion of restaurant design to emphasize cultural connotation and cultural connotation, and integrate unique food culture into the restaurant space. In the process of eating, people are not only satisfied with their physiological needs, but also fully satisfied psychologically through the process of feeling, perception, experience and taste. On the one hand, it reflects their interest in the long-standing and profound food culture, on the other hand, it also reflects their interest in the environment, tableware and other articles related to food culture. For today's consumers, the new dining space environment and new cultural connotation have become one aspect of their experience. Different times, different nationalities and different places in China have different food cultures. The meaningful symbolic elements in the culture are excavated, carefully designed, and transformed and blended with modern decoration techniques, so that they can be better sublimated on the original basis. It is also a process of imperceptible influence and cultural edification for consumers who eat. 4. With the development of the times, the continuous improvement of science and technology, and the development of modern materials and structural technology, innovative scientific and technological means make it possible to realize the super span building space. Decorative materials and construction methods are changing with each passing day, and they are used more and more widely in restaurant design. In particular, the sound, light and electricity in modern scientific and technological means also appear in the design of modern restaurant space. Different from the traditional local decoration techniques, they reflect the modern sense, make the restaurant environment and dining process more novel and exciting, and meet the new era people's desire for novelty and the pursuit of new, strange and special. The key to the creative design of the restaurant by means of science and technology is the positioning of the design theme, the selection of construction materials and the perfect cooperation of production technology. 5. Consumers always like personalized restaurant environment by highlighting style through individuality and uniqueness. Restaurant space has entered the era of personalized experience. Scene design in the restaurant space has also become an important means to shape personalized restaurants. The premise of restaurant design is "listening to the needs of the market and consumers". On the basis of reasonable space planning and functional zoning, it uses specific scene techniques to reflect different space stories, highlight the expression of personality and emotion, meet people's spiritual needs, realize the integration of food and scenes, and convey different space experiences to consumers. In addition to the above five main methods, the restaurant design space can also be creatively designed in combination with various elements such as the style of the times, historical context and environmental factors, which plays an important role in improving the diversified characteristics of the restaurant design space.
