It is an inevitable trend for enterprises to open up the market of small towns in China's economic development, and it is also the direction of the strategic planning of developing the county economy. Therefore, if enterprises want to abandon short-term behavior, they must adjust their strategic direction and operation mode to overcome many difficulties and achieve success. The coffee colored aluminum panel curtain wall is mainly used for building exterior walls, balconies, reception halls, conference halls and other occasions. The Bird's Nest in Beijing and the World Expo buildings in Shanghai have all used aluminum panel curtain walls. It is not difficult to see the elegant appearance of the coffee colored aluminum panel in various buildings around, and it has become a symbol of modern buildings!
As rural small towns are relatively unfamiliar markets to most enterprises producing carved column aluminum plates, understanding the psychology and behavior of customers in rural small towns is crucial to formulating enterprise brand development strategies and marketing policies.
First of all, because the rural market is highly dispersed, the cultural differences are large, and the living habits and natural environment of different places are very different, so their requirements for home decoration are very different, not only from cities, but also from villages. In view of this situation, enterprises must study their living habits and develop products suitable for them according to their characteristics, For example, they need a stacking room to place production tools, sundries, food and other items. Due to the difference in the use environment, they have special requirements for the wearability and other characteristics of ceramic tiles. Only by understanding them and designing their favorite products, can they be welcomed by the market.
The relatively affordable price of carved column aluminum plate and its ease of processing determine its economic practicality; Compared with aluminum honeycomb panels, aluminum honeycomb panels are more than twice as expensive! The development of any enterprise brand requires high-quality and good service and product innovation, which is the key to success or failure.
With its unique performance, carved column aluminum panel has become an irreplaceable product for buildings. Within its broad market prospect, the development prospect of aluminum veneer is still unlimited, and it is still developing rapidly.
The second is to establish a sales network. The enterprise's sales model for the city is certainly not suitable for the rural market. Because the rural area is vast, it is necessary to develop a flat sales network, and the enterprise should set up a special leadership force to research the market, formulate rural market development strategies, and train sales personnel. This is a long-term action related to the survival of the enterprise, Any short-term behavior is doomed to failure.
The second is to reduce logistics costs. In the early development of the United States, Sears Company, which is famous all over the world, delivered its products to the countryside through mail order channels, and sent mail order manuals specially designed for farmers to farmers through the post office. This is market synergy, that is, distribution of goods through the post office. So our current way to reduce logistics costs can only be achieved through synergy, especially in the current home appliances to the countryside, and cars to the countryside has become a major trend. Enterprises must study how to use these existing ways to share resources to share and reduce logistics costs. If the building materials industry wants to go to the countryside, the key is to reduce the logistics cost, which requires the concerted efforts within the industry and even between industries to develop a new model to reduce the logistics cost.
After continuous development and progress, the carved column aluminum plate has begun to be recognized by the majority of users, and the practicability of aluminum plate also continues to expand the field. Perhaps in the near future, the development of aluminum plate will be more powerful!!
To occupy the market, aluminum plate enterprises must have their own core aluminum plate products. Only in this way can aluminum plate enterprises cultivate their own consumer groups. Otherwise, the market space will be slowly squeezed by other aluminum plate enterprises, and they will eventually lack the cost of competition.
In addition, many enterprises think that these remote and backward areas do not have high requirements for brands, and even can become places to promote backlog and deal with products. If they think so, it is a big mistake. This is precisely the reason why some enterprises have poor effect in developing these markets.
In many aluminum plate enterprises, all aluminum plate product processing processes are basically the same. If we want to make our aluminum products more distinctive, we must effectively improve the performance of our products. As for what elements to add and how to add them, it is worth exploring for aluminum plate enterprises.
One of the important selling points of the carved column aluminum plate products is the practical features of the products. At present, in order to add some brand connotation to themselves, some aluminum plate enterprises only slightly improve the appearance of their products, and do not improve the function and role of aluminum plates. With the development of the construction industry, customers have higher and higher requirements for aluminum products. There is still a gap between the functions of aluminum plates and customer needs. Now the aluminum plate enterprises should focus on how to make the coffee colored aluminum plate curtain wall more powerful.
This article comes from: professional suppliers of curtain wall aluminum veneer, arc aluminum square link and aluminum honeycomb panel. When reprinting, it is necessary to indicate the source, respect the efforts of the originator, and respect others is equal to respect yourself. If there is any infringement, we will investigate the legal responsibility. More highlights come from Jinbatai metal decoration, WeChat official account: jinbatai
