According to foreign media reports, although India has become the second largest smartphone market in the world, many manufacturers have difficulties in saying when they see business opportunities, because Indians are too poor. According to the data of the World Bank in 2013, India's per capita annual income was only 1570 US dollars (10458 yuan), ranking 112 out of 164 countries with statistical data. Obviously, in addition to food and clothing, Indian users can't afford to buy smartphones, so flagship phones or high-end products in this market are particularly difficult to sell.

However, such an environment is beneficial to Chinese manufacturers. This week, Xiaomi's Red Rice Note 4 The sales volume officially exceeded 5 million units, becoming the king of single model sales in the Indian market, with one model taking 7.2% of the market share. Red Rice Note 4 It was officially launched in India in January this year. It is equipped with a 5.5 inch 1080p screen, a midrange Snapdragon 625 processor, and a 4GB+64GB storage combination. In addition, the machine has a 4100mA battery. Similar to domestic policies, Hongmi Note 4's sales are mainly online, and the rush purchase once a week also drives Indian users crazy.

Compared with Xiaomi, Apple is not so lucky. Although it is very interested in the Indian market, iPhone This flagship machine is too expensive for Indian users. Therefore, Apple can only choose the cheapest iPhone in its local production line in India SE has come to drive down the price. It is reported that the second generation iPhone SE specifically for the Indian market will be officially unveiled in the first quarter of next year.