Hello, President Xiang, I'm glad that you have been busy with your interview on Anqu. com. The Dahua Carnival was held in Guangzhou this week (August 12 to August 13). I want to ask you a few questions about the brand orientation of Dahua Westward Journey and its subsequent content update orientation.

　 Anqu.com: Dahua has spent 15 birthdays. With the change of the times, Dahua has moved with the times from end game to mobile game. How do you feel in the past 15 years?

Xiang Zong: Since 2002, Dahua Westward Journey has become a national game brand from a product. With Dahua IP as the core, it has a product matrix including Dahua 2-end Tour, Dahua Mobile Tour and Dahua Hot blooded Edition, with hundreds of millions of Dahua enthusiasts. Among these players, many have been Dahua users for 8 or 9 years. Their trust and love for this brand is the accumulated income of Dahua Westward Journey in the past 15 years.

　　 Anqu.com: It's not easy for a brand to last for 15 years. What makes this brand stand the test of time? What is the secret of the success of Dahua brand?

President Xiang: The core secret is to adhere to the development and operation philosophy of loving and caring the players for 15 years. At the same time, keep effective communication with players for a long time and listen to their opinions.

　　 Anqu.com: Will the future boastful western tour develop new products in other directions? For example, the hot AR?

President Xiang: Adherence to quality products and attention to players are the cornerstone of success of Dahua Westward Journey. We will fully listen to the opinions of players, and unremittingly polish the boutiques, with a view to giving players more new play experience content. AR play may be a part of it, but it is more for players to want.

　　 Anqu.com: Will there be a big version update or new expansion of the content of the Dahua West Tour in the near future? What is the specific time?

President Xiang: The mobile tour of "Dahua Westward Journey" will usher in a new annual blockbuster expansion film - "Monkey King" in October this year. It will integrate the world view of the western tour plot and play a member of the Tiangong or Huaguoshan camp for a fair fight and a fast-paced siege. And bring unique and innovative content of mobile games:

1. One thousand people on the same screen, super high degree of freedom play method: freely choose the development path, and all equipment summoning beasts are obtained in the battlefield

2. Tactics gathering in the play method, a large number of scene interaction and innovation elements: such as stronghold occupation, road destruction, resource transportation and interception, rolling element stone trap trigger, etc

3. The interior of the battlefield will simulate the real weather, and weather changes such as rain and snow will occur in the battle, increasing the realism of the battle;

4. The QTE system is used for the first time to enhance the sense of tension and scene in the battlefield;

I believe it will bring players unprecedented unique PVP experience

　 Anqu.com: In the future, what is the brand oriented marketing strategy of Dahua?

Xiang Zong: Dahua Westward Journey carries the youth and emotion of hundreds of millions of players. In order to show the player culture in an all-round and three-dimensional way, Dahua brand has been investing in pan entertainment for many years. At present, we are trying to develop the form of animation, comics, and TV series to build a brand pyramid in a more "pan entertainment" way, and constantly strengthen the power of this IP through the product matrix. At present, the cartoon of Dahua Westward Journey has entered the production process. The first season is named Dahua Youth Journey, and the top animation writers and production teams in China have been invited to participate in it, seamlessly linking the game story and 3D characters. At the same time, the script creation of TV plays is also going on smoothly, keeping close contact with the screenwriter all the time, and adding the element of crossing on the basis of retaining the essence of the Dahua culture.

At the same time, the next stop of Dahua Westward Journey brand IP is to build a more open Dahua ecosystem. Dahua will cooperate with brands such as Netease Cloud Music, Netease Yanxuan, Yijian, China Post, China Merchants Bank, and Premier to bring more yuan of content to players.