"Let everyone know that our management has the determination to completely solve this issue", which is a phrase that Shanda Game CEO Xie Fei often mentioned at company meetings.

Xie Fei, who is strong at work, is actually a gentle person in private. At the recent Global Champion Conference, Xie Fei said in his speech, "I have fully experienced the particularity of Shanda Game in more than a year. Every Shanda Game player has a particularly rich feeling for the company, and I can clearly feel that pride. Since the moment when I became the CEO of Shanda Game, I have been full of confidence to continue and carry forward this glory. I think this may be the most attractive part of Shanda Game. "

Strong, grand games consolidate the top three advantages of the industry

In fact, during the year when Xie Fei took office as CEO, Shanda Game really solved many long-term problems. On July 31 this year, Shanda Game and the right owner of MIR2: The Legend of Blood, Actoz, South Korea, jointly announced that they had completed the exclusive license renewal of MIR2: The Legend of Blood, and would continue to strive to build MIR2: The Legend of Blood into the world's top IP.

Push the time forward one month. On June 13, the A-share listed company Century Huatong (002602. SZ) announced that the company's controlling shareholders and major shareholders completed the acquisition of 47.92% of the shares of Shanda Game. After the acquisition, the controlling shareholders and major shareholders indirectly held 90.92% of the shares of Shanda Game. The completion of this acquisition will also further the process of Shanda Game returning to the open capital market.

Prior to this, Shanda Game moved from Bibo Road, which has been stationed for more than ten years, to Zhang Jianghai Fun Park in May, opening a new office building; In February this year, we reached an agreement with Shengda Group to complete the renewal of the use of the "Shanda Game" trademark.

Xie Fei said in an interview with the media during ChinaJoy, "This year is the 18th anniversary of the founding of Shanda Game. We solved many problems before, creating a very dynamic atmosphere for the development of the company. Shanda Game can be said to have ushered in its own harvest year."

This is indeed the case. According to the previous public data, Shanda Game's revenue and profit in 2016 reached a new high. Based on the standard of net profit, Shanda Game is second only to Tencent and NetEase Game in the game industry. In Xie Fei's opinion, based on the outstanding performance of Shanda Game this year, the profit of Shanda Game in 2017 is expected to increase by more than 30%.

　 Gentle, grand game stands at a new starting line

When talking about the company's development strategy, Xie Fei said that "returning" and "starting" are the best notes at this stage. Return refers to seizing market share and returning to the first echelon of the industry; Starting from the new strategy of Shanda Games, the company will base on the R&D advantages of high-quality products, lay out the pan entertainment industry with games as the core, deepen IP expansion and global distribution operations, and vigorously explore overseas markets.

In addition to creating a new corporate strategy, Xie Fei has also shown more of his moderate side in order to better start Shanda Game. First of all, it has spent a lot of effort to establish the corporate culture centered on the values of "HOPE" (Honesty, Ownership, Professional, Energy) in the company. Xie Fei believes that "Shanda Game once occupied nearly half of the market share at its peak, and the employees have a high sense of pride. In order to make Shanda Game return to the center of the stage, we will focus on shaping the company's corporate culture while developing business."

Another gentleness of Xie Fei is undoubtedly reflected in her concern for talents. In Xie Fei's view, for the grand game of "valuing assets and creativity", outstanding talents with unique creativity and research spirit, who can work together and are consistent with the company's values, are the core competitiveness of the company. For this reason, in the past two years, in addition to the collective return of a large number of "Sheng Fighters", including Tang Yanwen, the chief operating officer, Tan Yanfeng, the vice president, Ye Jian, the head of Beidou Studio, Chen Yulin, the head of Qihang Studio, Shanda Games has also introduced a series of talent development plans represented by the core talent fund.

Just as Xie Fei emphasized many times in the interview, Shanda Games will continue to make efforts in three aspects in the future, namely, continue to build top IP, pan entertainment expansion and vigorously develop overseas markets. From this point of view, the grand game, which currently firmly occupies the top three positions in the industry, is just at the starting point of a new starting line.

Strongness and gentleness are special weapons for Xie Fei and Shanda Game.