The first quarter started with a good release of positive signals. "Trade in the old for the new" made the "heating value" of the household appliance consumer market continue to rise. During the May Day holiday, the Ministry of Commerce focused on monitoring the sales of household appliances of retail enterprises, which grew 7.9% year on year. Compared with other categories, the renewed demand of the refrigerator market has shown signs since the first quarter. The total data shows that in the first quarter of 2024, the retail volume of the domestic refrigerator market will be 7.89 million units, with a year-on-year growth of 5.7%; The retail sales volume was 25.7 billion yuan, up 3.7% year on year. "In the first quarter, the refrigerator market ran smoothly, and the volume and scale of the refrigerator increased year on year, giving a positive signal". 2024...
Today, when the relationship between human settlements has long changed, people's idealized definition of home is not only a functional expectation, but also a change in its appearance, which is expected to match our interpretation of quality and individuality. In particular, people's expectations of the bathroom space, which has close contact with people, have jumped to a new stage of quality. According to the survey of 2023 Smart Aesthetic Trend of Chinese Bathroom Space, 79.4% of the respondents spend more than half an hour in the bathroom space every day. This means that the current bathroom space, from satisfying people's toileting problems, to space division of dry and wet separation, to the addition of mature and intelligent products, is beautiful
In recent years, content e-commerce has been like a dark horse. With its innovative business model, it has given more growth opportunities to different industries, including household appliances, and has become a new engine of economic growth. After perceiving the development potential of content e-commerce, in 2024, domestic e-commerce giants also officially launched a "traffic battle". First, Tmall added 10 billion of cash and 100 billion of traffic to content e-commerce; Then there are digital people "Liu Qiangdong" who broadcast live with goods, and JD announced that 1 billion cash and 1 billion flow are going all out to increase the content consumption market; In addition, the app of Diaoyin Mall was officially launched, and Pinduoduo Plus Short Drama Market... Now, Chinese people
