I think many people have the feeling that they can't tell the good from the bad in all kinds of writing. After the superior gave feedback, it was still

"Well... there is no sense of being bright at the moment." If you are a copywriter, you may often hear this sentence, and then wish you could turn into a lightning flash to blind Party A on the spot. Whose

I think all marketers have such a question: Why are some products of conscience that are also not malicious? Some products are more difficult to promote than others? When the product has

The new media people who have not lost their hair for the topic may not be well operated. Every month, there are always a few people who want to choose a topic. What's more, every day for a month

Less than a month ago, I published three short videos with millions of views in a row, with pictures and truth... In addition to the above three million hits, there are many more

"Physiological want to see", "Click it if you don't have time to think" These days, my wife has run two millions of hits on a new number, of which the most powerful one is

Today, let's talk about the optimizer resume template. This article is only applicable to junior and intermediate optimizers and those who want to change careers to optimizers. Senior optimizers can automatically skip it. …

Everyone can write a copy. Roughly speaking, everyone can write. Copywriting is not the patent of writers and editors. There are copywriting experts everywhere in life! Even, often

This article is to share with you the writing skills of advertisement title copywriting in the home decoration industry. The difference between the products and picture materials in the home decoration industry is not high, and the difference between the products and picture materials in the home decoration industry is not high

As long as I spend three or four hours every day, I can write five or six high-quality articles. What is high quality? I think there are three aspects: one is a certain amount of reading, the other is

Most of the time, we write a copy, everything is ready, we should have insight, pain points, pain points, and clear expression

The dithering short video, if studied carefully, contains many elements: copywriting, shooting, speaking speed, camera sense, expressiveness, cover, camera language, etc. But can attracting a person

In this era of scarce attention, how to highlight in the miscellaneous advertising information and be seen by consumers? The brain is extremely concerned about the information of contrast

I met a teacher who worked in traditional media before, worked as an editor all his life, and was about to retire. I wanted to continue to shine, so I went to an advertising company to work as a copywriter