As the saying goes, it's harder to drive than to go to the sky.In terms of the difficulty of e-commerce direct trains, Taobao is definitely the first.On the Internet, there are two days of driving skills courses
It has to be said that among all e-commerce platforms, it is the simplest way to get more direct trains.How simple is it?Let me put it this way. I just customized the keywords for a while, and he
More dry goods later!Patience is bound to yield!1、 What is Taobao Express?The through car is customized for Taobao sellers, and pay per click effect marketing
Taobao is dead, and Ali's C2C business has lost all the reasonable basis for sustainable development. It will be taken over by WeChat, WeChat, Meili, and Mushroom Street in succession.Status 1
Keyword search has always been the main traffic source for the promotion of Taobao/Tmall Express (hereinafter referred to as the Express), and how to find enough keywords has always been a lot of shopkeepers
The competition of Taobao Express is very fierce.Taking the women's clothing category through train as an example, the overall click rate of its promotion map has been between 0.4% - 0.6% for a long time, which is equivalent to the average
I. It is necessary to test and select money: advanced quantum selects babies with low dropout rate and long page dwell time for one to two weeks of testing;Then select products with good test feedback
The function of the new version of the through train is becoming more and more perfect, which helps the sellers to do targeted promotion, thus obtaining ultra-high conversion rate for the stores.So, how can we take advantage of the new version of the through train to find out exactly
Keyword setting and bidding are two key elements in the promotion of through trains.However, many novice sellers have fallen into the wrong zone of direct train promotion, leading to the promotion effect of online stores
Several keywords that the through train should pay attention to: display volume, click volume, conversion rate, click unit price, word selection, ROI... What is the inevitable relationship between them?First