01 4P theory. In the whole development process of marketing theory, there is a very classic framework called 4P theory. The 4P theory itself is not a theory, it

The update speed of new products represents the vitality of an industry. For example, in the current new energy vehicle industry and consumer goods industry, new products are coming on the market dazzled. But there will be a

Hello, Happy New Year. Recently, I reviewed the marketing history of this year with my friends in the marketing circle, and found that the out of circle content of Station B triggered a large number of brands to "..."

I used to say that to do something big, to do a big project, to be big, to enter the center of public opinion. When expressing this view, we often ignore another fact. At the same time, we should

The founder of Philips is Marx's aunt. 02 The classic package of Liushen toilet water (glass bottle) has not publicized its mosquito repellent effect (but it can relieve itching); Special drive

Do you know: what kind of brand is suitable for Zhihu marketing? What effect can Zhihu Marketing achieve& nbs…

At an industry gathering last year, an online education marketer asked, "We spend billions of dollars every year to buy traffic, and it's OK. We also..."

Everyone hopes that every user will regard their products as "treasures", like them at a glance, and pay for them. And

Under the epidemic situation, people are in panic. The number of confirmed cases has soared, and the commencement date has been extended indefinitely, making the beginning of 2020 noisy

From the 10 popular advertisements in the circle of friends, we can see the 2020 marketing keywords: interaction, growth and long-term effect. "Advertising can also

There are three characteristics of human nature, like the new and hate the old, like to relax and hate to work, and seek advantages and avoid disadvantages. 01 The word "like the new, hate the old and seek the new" basically can

The following 37 sentences are the core thoughts and views on marketing that I summarized after sorting out. 01 The purpose of the enterprise is not

There are three characteristics of human nature, like the new and hate the old, like to relax and hate to work, and seek advantages and avoid disadvantages. The word "like the new, hate the old and seek the new" can basically summarize the essence of consumption upgrading

Marketing is becoming more and more difficult. The theoretical methods are one after another, and the cases of screen brushing are wave after wave. But what is left? Talk to some big brand marketers