"Physiological want to see", "Click it if you don't have time to think" These days, my wife has run two millions of hits on a new number, of which the most powerful one is

Everyone can write a copy. Roughly speaking, everyone can write. Copywriting is not the patent of writers and editors. There are copywriting experts everywhere in life! Even, often

Share a very good sentence pattern from All the Suns made by Qunyushan for Jiaoxia. Last month's "Insect Waking Order" was still lingering, and this month's group of plantains in Yushan

In recent years, advertising copywriting is a high-risk occupation. There is the Advertising Law, and even a little carelessness may lead to sanctions. As a (not very serious) copywriter, although we engage in

There are two pieces of writing: Writing 1: We pick fresh tea from the mountains in Tieguanyin's hometown, select high-quality products, and then professional tea teachers stir fry and bake them again and again

People often come to me after adding WeChat and ask me some very similar questions: "Mr. He, my XX is very good, such as

Let me tell you an interesting story first... A psychologist once did such an experiment. One day he ran to the library and saw the line in front of the copier

A long time ago, I saw an episode of CCTV's "Today Talk". The story is like this: It said that a reporter went undercover in an illegal gang, which is specialized in

Before preparing to write this article, I had just finished the class for the students, and my throat was smoking, so I took a lozenge (it was sent by my former students, thank her very much, it helped a lot

Give a name to the brand, think of a title for the advertisement, write a paragraph, and then use an exciting slogan. Is that the end of your copywriting? In fact, for the sake of brand

Nowadays, the concept of "copywriting" is more and more broad. Anything that can extract good sentences can be called "copywriting", including lines, lyrics, commentaries, etc. Actually

Before I begin, I want to talk about why we should choose the topic of "copywriting habits", and why good habits are crucial to copywriting. This is because I think if you want to

In the past, when I wrote a copy, the most painful thing was that I didn't know how to start. It was not easy to start writing, and then all kinds of doubts, writing stumbling, heart

Have you ever felt this way? Some good sales copy, you will unconsciously see the end from the beginning, feel that time passes quickly, even a little bit of meaning. Also

This article starts with a failed interview. At that time, I had just worked as a copywriter for several years, and I didn't know how high and deep I was. I met a 4A company that was looking for a creative director, and I wanted to touch it