In 2020, the era of interest in e-commerce kicked off, and the commercial value of Tiaoyin began to shine. New consumer brands are interested in e-commerce, traditional Chinese products are closely followed, and international brands

After exploring the redistribution of advertising expenses, now let's talk about where the growth comes from? We found that most of the marketing budget went to the form of marketing for the purpose of selling goods, then the problem

If you are the boss and want to contribute to the small red book, please read it carefully. If you are an employee and need the ammunition of the Little Red Book, please forward it to the boss. 1、 Why heavy

Our new media colleague asked me a question a few days ago: "How do weak categories make brands?" I don't know whether you have such confusion. Today, let's write about my opinion on this

"It's all coming," "It's all spent," "It's all decided," "Let's just do it," "Buy something if you don't want to"... Why do you always see it when you go to the supermarket

The article "Introduction to Brand Dithering and Seven Trends in 2024" written earlier has received more than 1000 forwarding in just one week. The point mentioned at the end of the article

Write at the beginning. My opinion on the recently circulated low price strategy of Tiao Yin in 2024 is that abandoning interest in e-commerce and content ecology is tantamount to killing the goose that lays the golden egg. The bottleneck of dithering

Since the second half of 2023, we have been paying attention to new energy vehicles, clothing accessories, fashion trends, cosmetics and skin care, and our overall performance tends to be conservative and not present

The end of Flowers. The show went straight to 8.2 at the opening of Douban, and the heat in the station was 30000+. It can be called the first year of 2024. Even let Shanghai

How can a factory make money as a brand? In the process of our service for new brands, we have seen and talked about many factory bosses and the second generation who want to be brands

When I saw this sentence at the Engine Conference, I summarized all my confused ideas about brand and sales in the past. This sentence accurately summarizes

Generally speaking, price is related to product and profit. Few people understand price from the perspective of brand. Ice cream of 2 yuan each, 20 yuan for brands; A little of 9.9 yuan

"Naixue's Tea" caught up with Jay Chou, and the netizens discussed that the co branded milk tea must be iced, because "I'm afraid your heart will break and no one will wipe your tears"; Li Jiaqi Live Events

Do B2B enterprises need to make brands? This is a common problem. Is the brand valuable? Of course, there are. Everyone knows the benefits of the brand and occupies the customers' minds

When I saw this sentence at the Engine Conference, I summarized all my confused ideas about brand and sales in the past. This sentence accurately summarizes