Instructions: This article is written based on the big hat of private domain, because private domain is relatively popular recently, so you are more willing to read it; This article is actually any content based

1、 What changes have taken place in the macro environment of WeChat official account? The user duration occupied by the image and text content represented by the public account is decreasing, and the dithering is represented by

The essence of media is "content". The content should run in front of the tool so that we can get the sales lead. Open all TO B products, whether SCRM

The greater the expectation, the greater the disappointment. At the To B track, where the human cost of the sales team is high and the marketing cost is rising, the content operation relies on "low cost,..."

"Article pool" is a new term I put forward for content operation. Simply speaking, "create a WeChat article specifically for your account..."

This paper summarizes the nine key points of short video content, and carefully analyzes them with cases

The author of this article will start from the five elements of user experience, and describe how content operations can improve user experience through optimizing content strategies in daily work. This article is applicable to

Productization refers to the transformation of a series of artificial action paths or conventional requirements into standardized and patterned realization paths. How to sort out a productized demand? Execution

When updating and maintaining content bits, operation buddies often face various problems. In this article, the author will meet the budding newcomers from three perspectives: content, product and operation

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To do an experiment, if you search for the word "content operation" on the Internet, nine out of ten articles are about copywriting skills. So

Meipian APP was launched in 2015. Up to now, its cumulative users have exceeded 80 million, including 40 million small app users. At present, the company has obtained Mango

This article mainly shares my valuable, correct and systematic content operation methods in the process of making a new media matrix. This article will pass

Review of previous situation: Xiao Shi asked his brother glasses to teach him the essentials of data analysis, but unexpectedly, he also received "small homework". Originally planned to submit the content summary by the end of the month

Since the subscription number has been changed to the information flow mode, the threshold for content production has been greatly improved, and the requirements for content output have also risen with the tide. Simple copy is no longer competitive