Discovery page and search page are two major use scenarios for Xiaohongshu users. In two scenarios, the distribution logic and quantity taking method are different. One is exposure flow to improve the brand

What do we like best about Pinduoduo? Of course, it is an order breaker. What do you hate most? Of course, the single volume plummeted. When I do Pinduoduo, I just stare at the data all the time

Let me tell you something about the poor information. Xiaohongshu has a track where he can make a lot of money. For example, opening a store to recruit apprentices, opening a branch to invest, recruiting the head of online WeChat business, recruiting distribution

When an industry starts to compete for "refined operation", it can be judged that the industry has rolled out of the sky, the novice village has been leveled, and life and death competition has begun

Hello, my name is Yang Weiguang. Everyone calls me Xiaobai. I have been engaged in the information fashion industry for 7 years, and now I am in charge of Qianchuan. For pitchers, Dasu is undoubtedly a double-edged sword, making

This is the second part of "I've done live streaming for 5 years!". Through these two articles, we can tell you all about the replicable traffic we have practiced

Who else emphasizes what playback volume? What number of fans? What private domain quantity? Pooh! It's useless. In 2024, only profits! Chat with a friend before

The public domain and the private domain are symbiotic relationships. When discussing one party separately, we always unconsciously think about the relationship and linkage with the other party. There are many enterprises that will focus on the relationship between the two

Many people have never understood the basic logic of making money. Of course, this is what I have been exploring. Many people do Taobao today, but there is no source of goods. Tomorrow, they will do some dithering

Recently, many friends should have noticed that a new section called "Ask a Question" has been added on the "Search a Search" page of WeChat. Some people compare it to the WeChat version

The little red book is the other end that I focus on this year besides the video number. I don't want to do dithering at all. For everyone

This article has been prepared for a long time, but when I started to write it, I was a little confused: for whom? For those who play traffic or operate the platform, there may be some hints on the trading board

01 The account traffic hierarchy, account model and release plan of Qianchuan traffic traders are the three core factors of release. This is a macro to micro process, the more

The framework I share with you today is my summary of the past 20 years. After at least four or five waves of traffic, today I find that every time is very similar. Now

It was mentioned in the report "Traffic Dilemma of Perfect Diary" that in the prospectus of Perfect Diary, KOL resources with deep cooperation are regarded as the core competitiveness of the company