In the past two years, everyone has been talking about the poor economy. Is there a better solution. Write an article today to talk. Our consultant is engaged in catering industry

There is a strange phenomenon that everyone thinks that brand is very important, but does not attach importance to brand. Just like everyone thinks that protecting the environment is very important, but when protecting the environment can't be done immediately

01 4P theory. In the whole development process of marketing theory, there is a very classic framework called 4P theory. The 4P theory itself is not a theory, it

During my stay with Party A and Party B, I wrote hundreds of plans, read thousands of plans, and summarized some good methods and ideas. To write a plan, you should have a clear understanding of it before you can mention it

In the elevator, I saw Liu Yifei's Ruixing advertisement and was pushing the new product, Jasmine, with the slogan: coffee in the morning and tea in the afternoon. Ruixing is a coffee brand. Why do you make tea? In User

A ear picking shop that I often visit has been doing brisk business for several years. As a regular customer, I would like to talk about the business method of this ear picking shop. (Caier

After exploring the redistribution of advertising expenses, now let's talk about where the growth comes from? We found that most of the marketing budget went to the form of marketing for the purpose of selling goods, then the problem

The update speed of new products represents the vitality of an industry. For example, in the current new energy vehicle industry and consumer goods industry, new products are coming on the market dazzled. But there will be a

There is a popular saying on the Internet: "The middle class has three treasures, lululemon, Ralph Lauren and Archaeopteryx". Recently, lululemon in Sanbao

IPhone to Apple, Super Mario to Nintendo, QQ to Tencent... What are these familiar products and their companies

Our new media colleague asked me a question a few days ago: "How do weak categories make brands?" I don't know whether you have such confusion. Today, let's write about my opinion on this

"I asked my boss to apply for this year's brand promotion budget. The boss said, you should tell me clearly how much sales or actual sales ROI these budgets can generate, and I will give you an estimate

Recently, at the symposium commemorating the 30th anniversary of the Internet, an interesting thing happened: Zhou Hongyi asked Lei Jun for a new car experience, but Lei Jun declined in a humorous way

I received two questions related to the position of "Brand Director". A job seeker said that after seven years as a brand director in the consumer industry, he was fired in December last year

"It's all coming," "It's all spent," "It's all decided," "Let's just do it," "Buy something if you don't want to"... Why do you always see it when you go to the supermarket