I guess you have had this experience:
I went to a company to be responsible for the operation of the Tiao Yin account and the mall. I soon found that what I had learned in other companies was useless now. The new company adopts matrix horse racing. For example, we can find qualified people to invest in creativity in batches. With good basic data, we can immediately transform our products.
At this time, you need to quickly learn how to use platform tools. Where can you find a talent with high cost performance? How to talk about cooperation? Where do you see creativity?
On the other hand, new products of the platform and new methods derived from the market are overwhelmed, such as star maps, thousands of rivers, huge advertising, huge cloud maps, huge ark, enterprise number
My mother, it's too difficult. Why does Dachang study so many concepts? It is not possible to issue a complete manual or guide to tell small and medium-sized businesses what to use at what stage?
In fact, many people are troubled by this.
The concept itself is a platform for convenience, so that decision-makers can begin to remember what a module is. However, platform development is a process of continuous improvement. Therefore, we often see that the product line is constantly iterative.
In addition, some brands in the market share the results immediately after they get the results, which is easy to make people not know how to use and what to use. It's painful, but I have to learn.
What should I do? don't worry. If there is pain in this area, why do these products exist under today's simple science popularization? And how to use them.
01 Massive advertising
Imagine: assuming there are many APPs in the mobile phone, how would you manage them?
For example, for photos, short videos and news, different types of folders are usually created and put into them, right.
The same is true for companies with many products.
The company has a variety of products, including Today's Headlines, short videos, small videos of volcanoes, watermelon videos, Chedi, Faceu, and light cameras. At the same time, it also links many partners in traffic and data.
You will encounter a problem in use:
How to advertise on so many platforms? Therefore, in order to be convenient, Ditto needs a "super control center" to manage these things in a unified way, making everything simple and fast.
The huge engine is the "super control center".
It's not simple behind this housekeeper. It is supported by a complete set of complex systems and algorithms, and is specially used to provide technical support for all apps under Ditto and its parent company Byte Beat, such as algorithm help and cloud computing services.
It is similar to Tencent advertising, magnetic engine, Baidu marketing, Google marketing platform and Meta (Facebook advertising); To put it simply, let advertising become simple, efficient and orderly in all the apps of Ditto Group.
In addition, the massive engine is also an entrance.
Here you can see huge amount of advertisements, Qianchuan, DOU+, Arithmetic, Cloud Map, local push, huge amount of advertisements, enterprise number. Wow, there are many brothers in it. I can't wait to understand.
A huge amount of advertisements came into sight. What is a huge amount of advertising for?
You know what?
Some businesses do not sell things directly. We should first establish contact with customers, gradually answer their questions, and finally we can conclude the business.
Just like buying a car, you first see the model you are interested in online, then leave your contact information, the salesperson will contact you, go to the store to see the car, and finally complete the purchase; This process of gradually establishing contacts and transforming them into sales is called "lead collection".
In the evening, when you are bored, you can play the dithering sound, open the APP home page, and pop up a video of "How delicious the fish is!" The anchor said, if you can click the button in the lower left corner, I will give you a bag.
If you click, you can directly reach the live broadcast room of Jinzai. The whole experience process is called "commodity advertising", or commodity diversion.
I thought that under entertainment, I didn't expect the video to be skillfully integrated with advertising, but in order to make the advertising effect better, the brand will add something special inside, such as "buy one get one free, limited time discount, interaction", etc., so it may not seem so hidden.
In any case, massive advertising provides businesses with three main capabilities:
- Application promotion
- Clue Collection
- Commodity diversion
How to use the three types? For example, suppose you are an education company, specializing in TOEFL and IELTS training.
Now, if you want to collect more intentions, you can find a video from online celebrities, put a form below the video, or let everyone leave a personal message to you. In this way, we can collect information about people who are interested.
Other things are the same, but the functions are different.
The delivery method is simple, and it can be done in four steps: Sign up for an account, set up a native advertising plan, select a twitter account to promote, and then add a click link to launch.
For example, to establish an automated process, as long as you follow the steps step by step, you can quickly understand how to do each link.
Therefore, "massive advertising" is very simple. It is more suitable for products that need to obtain clues, have a slightly high unit price, and have a long decision-making link. Remember the three abilities, and then select high-quality videos such as story interpretation, live broadcast, and commodity display to pull users to the destination with one click through component series.
02 Massive thousands of rivers
Maybe you will say that our company's e-commerce business has nothing to do with the above.
What should I do?
In other words, there are thousands of rivers. What will you think of when you hear "Qianchuan"? A picture of rivers finally converging into a big river. Am I right?
Yes, those familiar with it should know that the predecessor of the giant Qianchuan based on the "Tiao Yin store" is now upgraded to be more powerful and comprehensive.
Therefore, Qianchuan is the "e-commerce advertising platform" (focusing on e-commerce) under the giant engine, which provides integrated marketing solutions for businesses and creators.
What is integration? How can I use it?
For example:
You are a very influential online celebrity. You have a great product in your hand and want to recommend it to fans. Is there any other way to let more people know about the goods besides the traditional display in the window and the link below the video? Of course.
You go to the backstage of Qianchuan platform to make a promotion plan for the products.
You can choose to increase daily sales or attract new customers. Then, select the promotion city range and target population, set the daily advertising budget, the start and end time of the activity, upload several different short videos, etc., set everything up, and release the plan.
Is it convenient? This process is called "Push commodity" Function.
You might think:
I don't want to push products. I have a dream to broadcast live today. How can more people see it?
It's not difficult. There is a "push live room" on the home page, which can not only help you sell goods, but also make the live room popular and attract more interaction and audience.
By the way, there is also a surprise function called "search advertising". I also like to search for things on Tiaoyin. For example, when searching for "gossip news of a star", brand content suddenly appears, which is the effect of search advertising.
Then the question arises again:
Businesses generally need to grow with certainty when they sell goods through live streaming. In this process, we will pay attention to the return on advertising (ROI), that is, we want to control costs while trying to sell as many things as possible. What should I do?
Chikawa helped you figure it out.
One ability is called "global promotion". It takes less than a minute to set the desired rate of return, time period, daily budget, select a video, and click to complete the operation.
It will recommend your live broadcast to every corner. For example: information flow, live broadcast square, shopping mall, search; In this way, we can not only reach more high-quality users, but also greatly increase the live broadcast revenue.
It sounds really good. There are more powerful reasons to use global promotion.
Why?
In Tiaoyin, from the perspective of merchants, there are two groups of people: some paying users are the audience attracted by spending money; The other part is free users, who naturally find the live broadcast room.
After launching the global promotion, it can not only attract paying users, but also expand to free users. This is the power of global promotion.
anything else?
yes. Information flow ads, content grass planting ads, mall ads, bootstrap ads, and search ads can all be pushed separately.
The so-called information stream refers to the content with an "advertising logo" that suddenly appears when a short video is flashed. It is very similar to what you usually see, and it is integrated into the browsing information list, which looks less abrupt.
As for bootstrap ads, for example, when you turn on TV or an app, the content that pops up first will provide a eye-catching location for the brand, and the effect is very significant.
In addition, your creative management, data analysis, and crowd analysis after each launch are all in it; Therefore, Qianchuan, like its name, helps us to open up various traffic channels and achieve our marketing goals in the world of Dithering E-commerce.
03 Giant Baiying
Doesn't it seem complicated? Say more about Bai Ying.
What should a huge amount of hundred be? It is specially designed to provide marketing services on live broadcast and content for talent, institutions and businesses to help you sell goods well. How to use it? I said one by one.
If you are an anchor:
After opening the e-commerce authority, we have to handle the goods taking, commodity selection, live room management, and serve as the customer service to answer user questions in the comment area.
Still have to look at the sales data and handle the delivery. Sometimes, when I was a little careless, there was a problem with the package, and I didn't reply to the customer in time, so I received a bad comment. It was really a headache.
Don't worry too much about these problems. Baiying has already thought of solutions for you. In the background, you can find a lot of useful tools to help, such as tools to help you manage live broadcasts (such as window management, live broadcast promotion, sales skills) and some fast services (such as e-commerce analysis, after-sales support).
You can also see the business transformation performance through the list of goods.
Businesses often encounter such puzzles, such as:
How can we retain users when we attach importance to self broadcasting? There are three key tools to be used here: Words library, super lucky bag, shopping red envelope.
What is a script library? It is used by the assistant during the live broadcast, and the product prompt is set in the product list to be broadcast, as well as the independent prompt for the same product in different product lists.
Super lucky bag. Everyone is no stranger. It is a marketing interactive tool to help the talent to achieve prize sales, so that users can participate in the mobilization of the atmosphere and also distribute coupons at will.
If you are a MCN, you can dynamically master the launch, interaction, transformation and other goods of talent in the background of Baiying. It can help people manage the goods in the live broadcast room, such as setting up shop windows, adjusting the order of goods, adding or deleting goods, so as to improve the efficiency and effect of live broadcast goods.
You can also act as a data consultant to analyze the data of each commodity, each video, each live broadcast and even the entire transaction process in detail. At the same time, the group leader mode can also contact a large number of stores to complete commodity recruitment, tracking and billing.
These capabilities can be used interchangeably under different roles. For example, talent can use the language library, and businesses can use the window management of the live broadcast room.
Therefore, the Baiying platform mainly focuses on live broadcast, short video and other content that can attract customers to buy things, and provides a series of tools and services for the elites, teams and businesses in e-commerce.
Aim To launch new products and solutions in the "e-commerce field", so that everyone can sell more interesting and efficient.
04 Giant Star Map
After talking about the huge amount of Baiying, let's talk about: Giant star map
Recently, there is a popular word: "short play".
The brand invests in short plays, which can make you grow grass imperceptibly when watching a story. The short play publisher can create a specific task, and get commission after participating in the submission.
Without editing ideas, you can also refer to what your peers do. Click on the campaign video in the task requirements, and you can view it through the amount of play and likes.
When selecting tasks, you can also see which editing works earn the most, and give priority to these high-income tasks, because only those works that really attract the attention of the audience can catch fire and attract the attention of the audience.
Yes, you are right. This is the daily life of creators. If you are still a fan expert in creating content on such platforms as Tiao Yin, Toutiao and Watermelon Video, you may have already received business cooperation.
It is a one-stop matchmaking platform for talents, mainly helping creators and brands under the Douyin Group to establish contacts, provide content production services, and create income opportunities for everyone.
The question is, how to use it? From the perspective of brand, don't directly contact the talent. You have certain product promotion expenses. Set tasks here to release your requirements for short video shooting and details; Then, the creator will open the "order grabbing mode".
In turn, you can create topics and promote new products on it.
Tell you some brands:
The 2023 renewal project of the old brand White Elephant will use the talent on the star map to shoot videos around a certain topic, build a brand, and accelerate the overall rejuvenation upgrade.
Baidu launched the new Slogan # Xiaodu has AI, and lives with love. When creating a memory point of "love", it also found the right creator through the star map, and then linked the big IP of the dithering platform with the star airborne live broadcast room to achieve year-on-year growth in the search index.
You can also measure the previous video communication data, purchase order price, credit score, number of fans and other details of the talent, and effectively screen KOLs and MCNs that meet your appetite.
When selecting KOL, you can also select suitable candidates according to the annual and monthly popular list; During and after the launch, the evaluation system provided by Star Map can help you fine tune your marketing strategy to achieve better advertising results.
What can MCN do with it? Get brand cooperation opportunities for your own homemaker. For example:
- Sponsorship cooperation
- Endorsement cooperation
- Product promotion
You can also use the data analysis ability provided by the platform to deeply understand the fans and content performance of the talent, and better optimize the MCN operation strategy.
In addition, you can also check the specific effects of talent cooperation, such as whether the popularity has changed and whether the content has exploded, which can help you evaluate the long-term development potential of a talent. Of course, there are special education and training contents on the platform, which can help you and your team improve their professional skills.
Therefore, I believe that it plays a vital role in the tripartite relationship.
05 Massive creativity
In the past year, almost everyone online has been discussing AIGC. From personal applications to company sales, each company has made great efforts to speed up intellectualization.
In the vast amount of rivers, we can set up a simple "stable cost delivery", and leave the rest to the system to handle automatically, so that advertising experts can focus more on making advertising creative more attractive.
Since creativity is so critical, how can we make better use of it? Yes, a huge amount of creativity is created for "creativity".
So, how can brands, talents and individuals continue to produce popular high-quality content? There are three key points:
- Know what hot spots everyone is focusing on
- Dig into the highlights of your product
- Find out what the target group likes
It takes a lot of effort to find these three points from the third-party platform; Fortunately, a great deal of creativity has helped you prepare everything. Take looking for hot spots:
Inspiration Search It can help you to set the direction more clearly when planning the content. There are various kinds of materials, such as those reserved for funds, those selling goods, and those edited by experts. Creative assistance can tell you what topics and music are the most popular, which greatly supports your creative production.
Talking about exploring product selling points Many people will stay on the surface of "the clothes are really comfortable". The real skill is to deeply explain why it is comfortable, and make the selling points concrete and detailed. This is not only the process of analyzing selling points, but also the process of writing a copy.
As long as you are open-minded, solid and able to classify in more detail.
It sounds difficult to gain insight into target groups. In fact, you can divide different types of people in detail according to their needs, pain points, interests, use scenarios, etc. These have already had standard operating procedures (SOP).
If you want to advertise, just think about the presentation of the material in advance, such as moving pictures, pictures and texts? Or flash video? If you want everything, AI can help you with intelligent editing tools and title recommendations throughout the platform.
Finally, we can also use data to test the content direction and summarize the methods to produce high-quality videos.
As an observer, I will use the platform "Creative Charging Station" There are various courses, weekly magazines and creative trends in the industry, which is worth seeing.
Therefore, it mainly takes out very powerful advertising creativity to show you, helps advertising agencies, online celebrities and production companies quickly improve their advertising skills, and solves the three main problems encountered in creating advertisements.
06 Jichuang
There is also a platform dedicated to intelligent creative management called "Instant creation". You may ask: With so many platforms, what is the difference between it and the huge amount of creativity?
Don't worry, let me elaborate.
Massive creativity mainly serves talent, advertising agencies and production companies. "Jichuang" focuses more on commodity display, live broadcast room content, automatic script generation and virtual image.
for instance:
Suppose you are an expert in selling pants. Do you know what kind of pants videos can be popular? It's hard, isn't it? At this time, you can come to "Jichuang" to have a look.
Here's one Inspiration Library It is specially designed for different scenes such as short videos, pictures and texts, and commodity cards, and is classified in detail by industry and target groups.
Or if you are a dental beauty hospital and want to find customers on the platform, there are a large number of B end (commercial end) scene materials for you to choose, which one you like, and directly generate a script.
During the generation, the platform will also recommend scenarios according to your needs, such as to carry goods or direct them to the live broadcast room? Keywords, points that users care about, and even the number of words in the script are all ready for you.
If you are worried about the effect of material delivery, it can also diagnose single or all materials and give optimization suggestions. After the launch, you can also see the video and picture data report in the background.
By the way, it also has an intelligent creative tool called: Decoration of broadcast room.
We often brush some virtual anchor backgrounds. What should they do? It is through this tool that AI can be done with one click, which is very powerful, right.
Therefore, the intelligent editing function of "Instant Creation" in the B-end scenario is more abundant, such as in industries such as Big Health, software tools, financial education, automobile, and of course, it also covers some C-end (consumer side) content.
07 Massive arithmetic
Seeing this, you may have creative insight, Is there any data insight?
It's true.
It's a huge amount of numeracy. I will work hard on "number" for you ； In the digital world, various online channels are used to attract customers and increase product sales.
It can deeply analyze the behavior habits of app users in Ditto Group, and give insights on content trends, industry research and advertising strategies by using huge amounts of engine data and technical capabilities.
First, let's talk about what I can do with "arithmetic".
As a KOL, I often need to know which brands are hot, how many readers are reading, and how much membership fees are being searched. So, I use the "arithmetic index" to input keywords to see which topic index, number of contributions, likes, and who first causes public opinion.
Every creator must hope to be recommended by the platform after posting videos, but sometimes, the playback volume is not ideal, what should we do?
In addition to some basic data in the APP, you can also view real-time and soaring hotspots on the "Massive Arithmetic" website, and support search by keywords, talent, videos, and topics.
especially Keyword index , it can help you optimize the video publishing strategy, reveal industry trends and explore marketing opportunities by analyzing hot words, user interests and hot events.
There are also brand lists, e-commerce lists, hot search lists and so on. These lists are carefully divided, like lighthouses guiding brand development.
If you feel troublesome, the arithmetic report also helps you organize the data into various reports, such as industry analysis, product insight, and user analysis. All kinds of dithering reports you see in the group can be found here.
There are marketing trends, business practices, and in-depth research sharing in the dynamic topics, which are worthy of brand learning. You can see how some big brands are creative, such as BMW, Mercedes Benz, Volkswagen, etc.
In a word, we can basically find something about digital creativity here.
08 Huge Cloud Map
Creative insight and digital insight. Is there any insight about people?
Yes, too.
The huge cloud map mainly focuses on "people", which is a data precipitation tool platform. In brief, it focuses on four basic issues: Where is the target group? Who should we sell to? How to sell? How about the sales effect? And how to summarize the experience and lessons?
How can we understand them? Before, I wonder if you have heard of such a concept, called the 5A model of dithering crowd, which corresponds to the five stages of understanding, attraction, inquiry, action and advocacy.
This model helps us understand the relationship between users and brands, and observe the transformation between different groups, so that the brand can find the key point of growth.
for instance:
When the brand makes crowd oriented advertising, it is most afraid that the crowd type is wrong. It wanted to sell goods directly, but everyone took a look at the advertising and left.
At this time, we need to compare the characteristics of different groups and adjust the orientation strategy. The cloud map provides modules such as opportunity group analysis and group penetration to help make decisions.
In these modules, you can directly see how to better combine marketing and business to improve business certainty for current brand demand.
Let me talk about the goods.
Before a brand goes on sale, I'm afraid I don't know how big the target stock market is, whether the market is crowded, and whether there are leading brands? The cloud map can help you analyze the target market and avoid blindly relying on third-party data.
It subdivides various modules of the industry. You can clearly screen information according to categories and keywords, and visually see the size of the market and specific products. This is its second major use.
Third, it can also help you do marketing review. At the end of an activity, you don't know whether it is good or not. You can only rely on the background contacts of the e-commerce platform to complete it. Now it directly analyzes the data for you to make the case closed after investment.
Specifically, you can see the analysis of event overview, traffic, creativity, crowd, brand image and transformation, which is very detailed.
In particular, there is a module called "Label Factory" For example, if you pay attention to "lipstick", it can analyze data tags such as crowd and talent around this keyword; In this way, you can define your market more accurately through keyword customization and specific consumer behavior.
Therefore, the huge cloud map takes "people" as the center, the service object is brand Party A, and the data is clear.
09 Pangolin
What should developers do if there are e-commerce and B-end industries? Also: pangolin.
When you hear the name, you will think of the small animal, which has unique scales and can roll up to protect itself; But here, pangolin refers to a platform under the giant engine, which connects advertisers and developers.
What does it focus on?
If I introduce it in one word, I think it is: technological growth.
For example, GroMore technology allows you to independently deploy high-quality advertising traffic from different platforms, compete for the most profitable solution, and provide traffic diagnosis, A/B testing and other services.
Many people will be curious? What technology is GroMore? Can it be more popular.
In short, an intelligent tool for automatically selecting and allocating advertising resources. For example, if you have an online bookstore, GroMore can help you automatically select the most appropriate advertising scheme on multiple platforms (such as Tiao Yin, Toutiao, etc.) to maximize your advertising visibility and cost optimization.
The pangolin platform has more technical capabilities, similar to AdSpark.
You accidentally clicked a lipstick advertisement when you were brushing the headlines. As a result, you will also see the advertisement when you are brushing the tone. This is one of the capabilities of AdSpark technology.
It can appear in the opening screen ads, Banner ads, inserted screen ads, and incentive videos to achieve accurate push; In addition to these, it can do attribution monitoring, automatically optimize advertising content and bid, share after posting, etc.
So, you may ask, who is it used for? Who is using it? At present, I see rest games, medium and heavy game industries, as well as tools, video and audio industries.
On the whole, it is more inclined to provide developers with user growth, flow realization and LTV promotion services.
10DOU+(popular on TA)
There is another word that you should be familiar with, TOU+(help it popular).
It often appears below short videos to help videos get more exposure quickly. In short, it answers two questions: What do I want? And what do I want more?
for instance:
Today, when you were shorting the video, you found that the content of a blogger was very good, but the amount of viewing was surprisingly small.
You think such good content should be seen by more people. In addition to likes, you can use TOU+to "make it popular". As long as a small amount of money is invested, its exposure and attention can be significantly increased. It can also be used in live scenes.
Just for fun? What's the use? of course.
1、 Quick tagging of new accounts.
At the beginning of the new account, there was no data for the dithering algorithm to refer to. Therefore, it was difficult to judge the audience to whom the content should be pushed. This is why, no matter how good the content quality is, 500 players will still play.
With a small amount of advertising in TOU+, dithering can quickly learn and build a data model of your content. This process is called "tagging".
2、 Assist the new account to find the content direction. It is difficult to test the quality of the content of works simply by relying on the basic 500 playback volume of the system. Using TOU+to test, you can see more clearly which content is popular and which is not very good.
3、 Help to review the works.
Under normal circumstances, when the natural traffic reaches 100000, there will be manual review, and now the review is very strong. We can invest 100 yuan when the work reaches 100000, so that your work review channel can enter the paid traffic review channel from free.
If the work does not violate the rules, it is easy to break through the manual review limit and enter the next flow pool. Similarly, the same is true for 300000 hours.
In a word, it is suitable for personal use. There are many functions. You can take a look at them.
11 Linker Platform
Most of the above are carried out around online business. What to do offline?
Yes: Dithering Linke
What is it? What's your job? Who will use it? In short, A platform specially designed for businesses providing life services, such as catering, accommodation, entertainment, etc. The main role is to help these businesses do a good job in online generation operation and marketing.
The popular explanation is that if you are an offline catering, accommodation, travel, leisure and entertainment, and beauty industry, then you can enter the Diaoyin Linke. On the one hand, the above store platform provides you with business capabilities, similar to finding talent, traffic, video creativity, and live broadcast.
On the other hand, the platform has certain underlying technical capabilities, which can help you solve the cashier problem and SaaS problem. Therefore, it is a comprehensive platform for business recruitment, business contacts, commodity management, content production, and store operation.
This is the first module. The second module is: clue ability.
Diaoyin visitors have APP. In the service market, they can find various service providers, screen cities, industries, service quality, and directly consult and contact them.
For example, if you want to find some experts to visit your store, you used to find them on other platforms, but now you can find them directly on the Diaoyin Linker, which is very convenient.
One more thing worth paying attention to: local push.
Imagine that you are a cake shop owner and decide to launch a group buying cake during Women's Day. After the commodity goes on sale, take a video to introduce this cake. The video also includes the group purchase link and the location information of the store.
Then, you can use local push to promote the video, screen it based on the range, age and other information, and conduct small tests to see the transformation effect of cake sales.
OK, go ahead; Not good. You can optimize the content. This paid promotion can promote the sales of cakes.
besides, The platform can also help you write off clues, run businesses on behalf of others, view business data, and so on. It seems that Diaoyin wants to be a platform like Meituan.
At present, it is not under the giant engine. It feels that there is huge space in the future. If you are a local business, you can pay attention to it.
12 Giant Ark
Keep looking at this, you will think, wow, there are a lot of engine products. Can I act as an agent? How to act as an agent?
Don't hurry.
Huge Engine provides a platform for partners called "Huge Ark". This platform is specially designed for partners, including a series of business functions from signing to customer follow-up, business process, advertising optimization, to intelligent data analysis.
let me put it another way, If you want to become a service provider, you can sign a contract for cooperation through the huge ark, open an account for your customers, recharge, advance payment, and also manage and place advertisements on behalf of customers to collate materials.
The platform also supports you to manage the internal team of the company, such as the sales team, media team and data analyst, so as to make the team collaboration more efficient.
In addition, Giant Ark has also designed Co op Award.
What do you mean?
Select excellent cases and service providers quarterly, ecologically and annually. I have seen many classic cases in the past. For example: Elizabeth Arden, Weilai Auto, Zhong'an Insurance, Seven Cats, Diantao, etc.
You can see how to maximize the commercial effect of other people's houses according to the division of industries through massive general investment and combination methods.
Another question: When many brands cooperate with service providers, do they know whether they are professional or not? Is the official institution here? You can enter the full name of the agent (company) to check the validity period, service capacity and certification star of the official partner.
In addition, service providers are also vertical, including star map agents, advertising operations, marketing scientific services, and map worm agents.
By April 2024, I think there are 113, covering 11 industries ； This means that no matter what industry you are, you can find a suitable service provider in the huge ark.
Well, it's easy to understand. I'll help you sort it out:
Massive engine Like "brain center". You can look at the advertisements you want to put in about clue collection, application promotion and product drainage Massive advertising 。 Focus on e-commerce and find Qianchuan.
Talents, institutions and businesses who want to do live broadcast or content marketing can go and have a look Huge amount of Baiying ； If you want to find business cooperation, the brand wants to issue orders, the expert or MCN wants to receive orders, and if you want to make a topic popular, go Giant star map 。
Massive creativity It is a creative gathering place for advertisers, online celebrities and production companies. Instant creation , specifically for commodity cards, more suitable for the B-end business scenario.
Grand arithmetic It is easy to find something about digital creativity; Giant nephogram In the past, we used to start with people and help the data to be clear. Put on armour It is used by service technology developers, game industry and video industry.
The work is not popular, try to locate the account TOU+ , local merchants will find "Linker Platform". Agent management, right away Giant Ark 。 I can't remember all this. What should I do?
Don't worry, and Megametrics 。 All the knowledge about e-commerce operation and advertising is clearly classified by industry and scene.
In summary
Find out the map and know more about business.
In my opinion, as a leading company with rapid development, Ditto Group has changed in all aspects. Therefore, for each different module, it seems OK today, and the mechanism may be adjusted tomorrow.
This also means that only by following up and learning can we understand business; I hope this map can help you sort out the general context and know where to find the required ability.
