It is believed that most people make small red books for cash. So, the same sentence: Where the platform trend is, the opportunity to make money is there.
In 2024, what are the dividends of opening a store on the Little Red Book? Presumably, everyone has heard of the keyword "Little Red Book Running Enters the Buying Age". Buyers are different from the general form of bringing goods. The official explanation is that buyers pay more attention to the content attribute, aesthetic style rather than price, and are better at selling non-standard items such as clothing and home furnishings.
Whether an enterprise or an individual, if you are very good at content, have your own style, and are good at user-friendly operation for users, you must open a store on Little Red Book in 2024.
What are the advantages of opening a store on Little Red Book compared with other platforms?
- Far less than other e-commerce platforms, the competition is relatively small, especially for individuals and small teams;
- The platform has traffic support. From more than 23 years of Little Red Book conferences, we can see the determination of Little Red Book to support businesses;
- The threshold is low and the process is simple: whether it is to open a store with 0 fans, integrate the stores, or do not need to pay the deposit in advance, it is very suitable for newcomers to enter;
- Precise customer groups to be explored: The core user portraits of Little Red Book are concentrated on young women in the first and second tier cities, and their purchasing power is not low.
Therefore, opening a store in Xiaohongshu this year is still very promising. What you need to do is to open the shop first.
Today's article will tell you about the details of Xiaohong Bookstore's entry, and teach you how to open Xiaohong Bookstore.
1、 Small Red Book Store Classification
Before settling in, you should first understand the types of small red book stores, Because of different types, the rights and interests will also be different.
In general, there are two types of small red book stores, One is personal shop, the other is enterprise shop.
No matter what kind of shop it is, the professional number must be verified first, because after the account number of Little Red Book is registered, it is a non professional number by default. Non professional numbers cannot participate in any commercial activities, including the launch of fries, opening of shops, etc.
Therefore, the first step to realize in Little Red Book is to upgrade to a professional account.
There are also two types of specialty numbers, Personal professional number and enterprise professional number.
1. Personal
Personal professional number and ID of XX blogger, such as fashion blogger, food blogger and other interest bloggers, can basically pass as long as they apply, and no cost is required.
The certification process is:
Click [Creation Center] - [More Services] - [Activate Professional ID] - [I am an individual] - [Real Name Authentication] - select an ID card and fill in the relevant information.
However, some special professional identities, such as doctors and lawyers, need to upload qualification certification and pay a fee of 300 yuan.
Personal professional number can apply for opening personal stores or individual industrial and commercial stores.
The store with the name of XXX (nickname);
The minimum deposit of the store is 1000 yuan;
If the monthly turnover is less than 10000 yuan, the platform is free of technical service fees;
For the part exceeding 10000 yuan, the platform will charge 5% as the technical service fee.
2. Enterprise
To apply for enterprise type professional number, you need to upload the business license, pay a fee of 600 yuan, and the ID is XX brand.
The application process is:
Click [Creation Center] - [More Services] - [Activate Professional ID] - [I'm an Enterprise] - [Fill in Basic Information] - [Fill in Entity Information] - [Upload Qualification Letter] - [Fill in Operator Information] - Pay a fee of 600 yuan and wait for approval
See the following figure for notes on filling:
After application, everyone should pay more attention because the application is valid for 30 days. If the application is not completed within 30 days, the fee will not be returned. After the application is approved, it will be reviewed annually and renewed for 600 yuan.
The enterprise professional number can open ordinary enterprise stores and exclusive stores/flagship stores.
The name is XXX exclusive store/flagship store;
The minimum deposit of the store is 2000 dollars in China and 3500 dollars abroad;
If the monthly turnover is less than 10000 yuan, the platform is free of technical service fees;
For the part exceeding 10000 yuan, the platform will charge 5% as the technical service fee.
One business license can apply for up to 2 professional numbers and 2 stores.
Only one flagship store can be opened for the same brand, But different types of stores can be opened at the same time For example, a flagship store, a specialty store, and an ordinary enterprise store.
The marketing rights and interests of the enterprise professional number will be more than that of the individual professional number, but you can only choose one from the other. You can choose by yourself according to your needs.
2、 Store entry threshold
Although Little Red Book has no requirements for store fans, it has different requirements for different store types, and not all stores can be opened.
1. Personal
Individual stores are divided into individual stores and individual businesses.
Individual stores only support common categories such as clothing and general merchandise. Individual industrial and commercial stores can open not only common categories, but also luxury goods, jewelry and other categories.
For each store type, the corresponding operational categories are different. The checked part is the operational category, which can be viewed in Xiaohongshu Learning Center - Rule Center - Operation Overview.
You have to pay a deposit to open a store, The deposit of individual stores and individual businesses is 1000 yuan, but for some special categories, such as health care products and luxury goods, the deposit will be higher.
Customer service and reception role, personal stores can choose Platform agent operation and independent customer service For the two modes, it should be noted that the platform agent operation needs to be charged, and you can choose according to your own situation.
The platform commission, also called technical service fee, is based on the monthly sales volume of 1w. There is no charge below 1w, and the excess is charged at 5%.
At present, in order to reduce the burden of opening individual stores and individual businesses, Little Red Book has really realized "no threshold" opening stores, After the store is settled in, it can release the goods for sale without paying the deposit.
Generally, when the store has sales volume, the store needs to complete the margin payment at the beginning of the next month after receiving the settlement bill, so as to avoid affecting the subsequent commodity listing and cash withdrawal.
2. Enterprise
Enterprise stores are divided into ordinary enterprise stores, flagship stores, exclusive stores and collection stores.
The naming format of ordinary enterprise stores is the same as that of individual stores, "professional number, account name+store". It should be noted that the name of the enterprise's professional number should correspond to the trademark, otherwise it will lead to the failure to open a store.
The name of the flagship store is xxx (brand name) flagship store, the exclusive store is xxx exclusive store, and the collection store is xxx overseas store.
Enterprise stores support the operation of most categories, Including health products, medicine and other special categories.
The platform commission is the same as that of the individual stores above. There is no charge below 1w, and the excess is 5%.
The amount of the deposit varies slightly according to the category, with a minimum of 2000 dollars in China and 3500 dollars abroad.
3、 Store entry process
No matter what kind of shop it is, you can enter the [Creation Center], find [More Services], select [Open Shop], and then enter [Select Shop Type]
The materials to be submitted are different for different types of stores.
1. Personal
After selecting a personal store, you need to provide your name, ID card number, mobile phone number, and conduct face recognition. You also need to select a business category. After successful verification, the store will be opened.
Individual businesses, The following points need to be prepared in advance:
(1) Photos of business license, company name, unified social credit code, business address and validity period of business license of the company information;
(2) Store operation authorization.
After selecting "self-employed business" as the opening type, upload relevant supporting materials, and then select the category of store operation.
Unlike individual stores, the audit time for individual businesses is generally two to three days.
During this period, you can log in to the system for query. If there are any problems that cannot be solved during the settlement process, they can be solved between 9:00 and 24:00 Contact the manual customer service directly for consultation.
2. Enterprise
Enterprise stores need to prepare more materials, as shown in the following figure.
Because there are a lot of uploaded data, it is recommended to enter the system on the computer side for operation.
After logging into the system, fill in the relevant entry information. The business license should be photographed clearly and completely to avoid scanning errors. Store operators fill in according to the actual situation, most of them choose illegal persons.
However, after the illegal person is selected, it is also necessary to fill in the store operation authorization, download the template directly on the application page, and then modify the contents in the yellow part in turn.
After submission, it will be reviewed. Generally, the review time is within 3 working days. If the review fails, there will be a phone call or email notification. If there are any problems during the review, you can also contact the online customer service for consultation.
The next step is to pay the store deposit, Note that the card opening account is a corporate account, and the account holder must be consistent with the name of the operator filled in at the time of entry.
The application procedures for flagship stores and franchised stores are similar to those for ordinary enterprise stores, The main difference is to distinguish between private brands and agency brands.
The agent brand should ensure that there is a complete authorization link. The name of the company should be the name on the business license.
Private brand means that the trademark holder is the company or legal person, First download the application form of merchants, and then fill in according to the yellow font.
The registration type is divided into R mark and TM mark.
The R mark refers to a registered trademark, which needs to upload the trademark registration certificate.
TM mark has no legal meaning and effect, so it is necessary to upload the acceptance letter of trademark registration application.
Logo and store name , these two items are the avatar and nickname of the professional number automatically captured, so if you want to modify them, you need to go to the professional number center to modify them.
The next step is to choose the sales category, Be careful to choose the "customized" category.
After the review is passed, the contract needs to be signed. The contract will be confirmed by phone or verification code in the form of online mail.
Next Pay the deposit, The precautions are the same as those for ordinary enterprise stores above.
The last is the collection store, which can only be settled by invitation from the platform. After receiving the invitation, the entry process is the same as that of flagship stores and franchised stores.
After the store application is passed, the goods can be uploaded to open the store , you can directly display stores and commodity entrances on your account home page.
Enterprise stores can also be directly associated with offline stores and addresses.
In general, the business rights and interests of enterprise stores will be more than that of individual stores, but the maintenance costs will also be higher. You can choose according to your own situation.
In addition, we suggest that you contact the "manual service" for consultation on the entry category, audit and other things you don't understand. The customer service of the merchants replied in a timely manner, which can quickly solve your problems.
The above is the store opening process of Little Red Book. I hope it will help you~
