Silk stockings milk tea franchise is a catering brand under Shanghai Zhiyu Trade Co., Ltd. It was founded in Shanghai in January 2011. It was launched by a popular shop on Zhejiang Middle Road in Shanghai. So far, it has more than 200 branches in Jiangsu, Zhejiang and Shanghai. As a pathfinder and pioneer of Hong Kong style tea shops, silk stockings milk tea has a high reputation among consumers. Many popular drinks and packaging are all from the creativity of silk stockings milk tea.
Silk stockings milk tea has been committed to finding a balance point in product quality and user experience since its inception. With the increasing demand for food safety in the mainland market, the traditional milk tea model has reached the end of a cycle. No matter how new the traditional milk tea model is, its creams, flavors, plasticizers A series of food additives such as trans fatty acids are the core product structure.
The core product of silk stockings milk tea, silk stockings milk tea, originated in Hong Kong. As the name card of Hong Kong's catering industry, silk stockings milk tea was listed as a world intangible cultural heritage in 2014. Silk stockings milk tea has become an indispensable part of Hong Kong people's daily life with healthy materials and manual tea making skills. Silk sock milk tea aims at the middle class represented by urban white-collar workers, improves the traditional Hong Kong style silk sock milk tea, and upgrades the process and packaging on the basis of retaining the traditional materials and production technology, so that it is more suitable for the taste and experience of the mainland.
In 2011, the glass bottle takeout packaging, the first of silk stockings and milk tea, became popular throughout the country as soon as it was launched, leading the way to packaging in the whole industry. Silk stockings, milk tea, frozen lime tea and other products have been listed in major media for years.
Silk stockings milk tea, when starting a business, never be vague! The headquarters gives full support to the joining of silk stockings and milk tea, and the company's supervisors provide long-term operation guidance, consultation and technical support services for the franchisees. The franchise stores shall be inspected and supervised to solve problems for customers and improve/increase brand quality. Silk stockings milk tea company has established a qualified brand image. At the same time, it carries out continuous brand promotion online and offline. Later, the company will provide free technical information when new products are launched.
1. Brand image support
The company will carry out reasonable decoration design for the actual store of the franchisee to unify the brand image and meet the company's CIS requirements.
2. Whole store output support
Headquarters supplies everything. One step support to achieve a faster speed of market entry operation.
3. Free training support
The company will provide meticulous and effective professional and systematic training, including: business skills, shopping guide and reception skills, product expertise, store layout art, market forecast, store management, financial management, etc.
4. Logistics distribution support
The company's unified product distribution has greatly reduced the purchase cost of franchisees. For the local raw and auxiliary materials that are inconvenient to purchase, the head office can help them purchase and improve the logistics system to quickly send them to franchisees.
5. Media advertising support
To implement strong advertising efforts, the Marketing Department will carry out unified advertising and promotion planning, focusing on TV, newspapers, magazines, websites, search engines and other media. At the same time, franchisees will put advertisements in the region, and will give 5-10% advertising preference after being approved and reviewed by the company.
6. Market operation support
The headquarters will customize a suitable marketing plan for each franchisee, from the pre opening market research to the whole process of market operation guidance after opening.
7. Tracking service support
The professional marketing team regularly visits franchise stores to provide services.
8. Site selection and decoration support
The company sent escorts to investigate, chose Youjia's store address, increased/increased the number of consumers, and issued corresponding decoration plans according to the situation of franchise stores.
9. Regional protection support
Strict regional operation system, each store has a careful business circle setting, and never open a second market in the same region.
1. The person in charge of the business is a legal person or natural person with legal qualification and has not been subject to any criminal punishment.
2. Franchisees must identify with the concept of the brand, identify with everything about the brand, and accept the "silk stockings milk tea" brand and the full set of business model.
3. It has a certain economic foundation and can meet the low cost of opening a store.
4. It has legal business premises and is decorated according to the unique design style and technical requirements of silk stockings and milk tea.
5. Comply with the regulations of the headquarters and accept the guidance, management and supervision of the headquarters.
6. Have preliminary marketing awareness, qualified reputation and certain business experience.
7. Able to devote themselves to the operation with a certain degree of market sensitivity.
1. Consultation on joining method and request for joining application form
2. Fill in the application form and the relevant head of the headquarters will review it
3. In depth communication and interview with relevant head of the headquarters
4. Payment of earnest money
5. Site selection
6. Sign cooperation agreement
7. New store preparation
8. Official opening
