The Mongolian people have lived on the grassland for generations and live on animal husbandry. Horse milk wine, hand grilled meat and roast mutton are their favorite drinks, food and hospitality delicacies in daily life. Every July and August, cattle and horses are fat and strong, which is the season to brew horse milk wine. The industrious Mongolian women collected and stored the horse milk in the skin bag, stirred it, and separated the milk fat a few days later, and fermented it into wine. With the development of science and the prosperity of life, the Mongolian people have increasingly perfected the craft of brewing horse milk wine. There are not only simple fermentation methods, but also the distillation method of brewing strong milk wine. The milk wine after six steamed and six brewed is the top grade.
Horse milk wine is warm and can drive away cold. It is called Yuanyujiang, and is one of the "Eight Treasures of Mongolia". It was once the main drink of the Yuan court and the Mongolian mansion. Kublai Khan also often put it in a precious gold bowl to reward meritorious officials. When you step on the grassland and enter the yurt, the hospitable Mongolians will pour good wine into a silver bowl or gold cup, hold it on a long hada, sing a moving toast song, and entertain distinguished guests from afar to express their sincere feelings. At this time, the guest should immediately catch the wine, and then drink it if he can. If he can't taste a little, he can return the wine to the owner. If you push and shove, pull and talk, and don't drink, you will be considered to look down upon your master, unwilling to be honest, and so on. The enthusiasm of the host often makes the guests feel difficult to leave and nostalgic.
According to the research in the industry, milk wine originated in the Spring and Autumn Period. Since the Han Dynasty, there have been written records of "horses chasing water plants and people worshipping cheese". It was very popular in the Yuan Dynasty and has been popular among northern minorities for more than 2000 years long The traditional wine. It has always played the role of ceremonial wine for nomads. Milk wine is called "Arili" in Mongolian. It is said that as early as the early Yuan Dynasty, Mobei was in a period of great upheaval and reform. At that time, Mongolian tribes were scattered. Tribes competed with each other to choose monarchs. Tie Muzhen, who has just turned 17, inherited his father's will, rode on his horse and waved the flag to rebuild his home. Tie Muzhen's wife was at home, thinking of her husband on the expedition and making milk food at the same time. One day, when she was cooking yogurt, the water on the lid of the pot ran into the nearby bowl, and she smelled the special smell of milk. Tasting the beauty and sweetness, she also had a feeling of floating in the air. She gradually mastered the wine making technology in production and life, and simply made wine sets and brewed them herself. At the celebration ceremony for Tiemuzhen to make a big sweat, she gave her husband Genghis Khan and the soldiers the wine she brewed. After the big sweat and the soldiers drank it, they repeatedly applauded. From then on, Genghis Khan named it the Royal Food Wine, and named it Sailin Airiha. Whenever Mongolian people offer Hada and milk wine to you, it is a high etiquette for distinguished guests. Milk wine has become an essential wine for Mongolian people to receive distinguished guests.
Advantages of joining in horse milk wine
1. Store opening support: the company assists in the location of franchised stores; Free store decoration design scheme; Guide the whole process of decoration; Provide decoration material support; Guide the whole process of store opening and key points.
2. Training support: the company timely conducts comprehensive training for dealers, store managers, shopping guides, installation and after-sales services, including product knowledge, sales skills, terminal display, activity mode, advertising form, promotion mode, market dynamics, etc; The business personnel conduct regional training and guidance on the spot in real time.
3. Decoration subsidy support: provide corresponding decoration subsidy support according to the policies specified by the company.
4. Material support: the company designs a variety of promotional products for phased activities, including single pages, posters, etc; We also provide brand brochures, product selection brochures, brochures and other marketing supplies.
5. Advertising support: the company cooperates with local franchised stores to jointly promote advertising, Baidu, and other online media support.
6. Preferential support: complete the specified sales target every year, and give preferential treatment according to the sales volume. See the agency contract of the company for details.
7. Opening activity support: provide detailed opening planning scheme and a full set of opening props and publicity product support, and provide a full set of staff training and display guidance materials to help you successfully launch the local market;
8. Logistics distribution support: major The after-sales service team of accuracy The logistics and distribution service of, according to the launch cycle of new products and the sales and inventory of franchisees, timely distribute new products, ensure Products quickly enter the market.
Conditions for joining in koumiss
1. A team organization or individual with independent civil liability.
2. Recognize the brand products and the business philosophy of the company headquarters.
3. It has certain economic strength and good reputation foundation.
4. Rental or self purchase of business premises in busy commercial streets, communities and other places with large traffic.
5. Comply with the franchise contract, and accept and follow the operation specifications.
6. Good reputation, cheerful and positive personality, and affinity.
7. Have the spirit of perseverance, hard work and good sense of modern service industry
Joining process of horse milk wine
1. Franchise consultation: entrepreneurs send phone calls, faxes, online messages, etc. to the headquarters major The franchise consultant of.
2. Field visit: entrepreneurs go to the headquarters for project visit and business communication with headquarters staff.
3. Qualification review: the headquarters reviews entrepreneurs. Confirm the cooperation qualification of entrepreneurs.
4. Signing the contract: both parties confirm that there is no dispute about the investigation results and formally sign the contract.
5. Payment of fees: entrepreneurs pay relevant fees to the headquarters according to the type of franchise they choose.
6. Headquarters training: the headquarters arranges technical training for entrepreneurs, and issues authorized bronze medals after passing the training.
7. Store decoration: the headquarters provides decoration guidance and design guidance for franchisees.
