This handicraft activity, called willow weaving, is a traditional craft of Donglin. It is said that it has a history of more than 300 years. Now it is mainly distributed in Quanyi Village, Quanqing Village, Quanxin Village and Quxi Village, with Qianjiatan as the center at the junction of Donglin Town, Wuxing District, Huzhou City and Zhongguan Town, Deqing County.
Thanks to the dense water network, abundant wicker resources and the industrious wisdom of the villagers, Quanyi willow ware is famous far and wide. According to the Jiaqing Deqing County Annals, "willow sticks come out of Qianjiatan, which are very flexible and can be sold far away.". The main production and weaving utensils such as buckets, dustpans, baskets and baskets were once an important source for farmers to achieve their economic goals. Among them, the willow weaving and fence fighting has a long history. It appeared as early as the Tang Dynasty, and was called "Kaolao" at that time. When Lu Yanrang, a contemporary poet, described the children of rich families who spent money like dirt, he once wrote a poem that "Wuling is young and rude, and Kaolao can buy out spring with gold". Willow weaving is closely related to people's daily life and has high practical value. The refined willow weaving handicraft has folk art value and ornamental value.
As a traditional handicraft in China, it has been widely welcomed in Europe and the United States. The export of wicker products not only brings farmers goals, but also expands the impact of Chinese culture. It is a good project of intangible cultural heritage. This slender and soft wicker not only crystallizes the wisdom of our predecessors, but also has been working hard to weave a dream of home. It is hoped that this handicraft, which represents the traditional national culture, can appear in the world in a better manner.
Marketing advantages: professional marketing and planning service team, customer-centric, develop a series of preferential policies, and achieve the goal of "three wins".
Training advantages: comprehensive and systematic training of the headquarters, mastering professional knowledge in product, display, sales, tally, logistics, service, explanation, operation, finance and other aspects.
Regional advantages: It is stipulated that the region enjoys the brand management right.
Product advantages: The jewelry with super value, fashion and personality can meet the needs of customers with novel style and quality support.
Price advantage: diversified accessories are sold at a unified price to meet the needs of various consumer groups.
Management advantages: provide consultation and guidance on store location, store design and decoration, opening products, promotion activities and other aspects; Provide a unified corporate VI image system to duplicate the unified image of Fengyi Willow Weaving Crafts Chain Store, including authorized operation, overall store image, posters, chest cards, membership cards, handbags, promotional materials, etc.
1. Agree with the brand management concept, market orientation and corporate culture, and be willing to engage in willow handicrafts for a long time!
2. Have entrepreneurial enthusiasm, open awareness, sensitive vision and healthy mentality.
3. As an entrepreneur of wicker weaving handicrafts, you must have qualified management ability and professionalism.
4. Have qualified social relations and public relations processing ability.
5. During the cooperation period, the willow weaving handicraft headquarters will provide training guidance, and the franchisee needs to cooperate with the headquarters to complete it!
6. When the contract is signed, Party B shall pay Party A the franchise fee and contract increase/increase according to the business scale of the franchise enterprise.
