Durex brand was born in 1929. Its name derives from the combination of three English words: Durability, Reliable Reliability and Excellence. After more than 80 years of time, Durex has become a synonym for excellent quality, and is trusted by global consumers.
Introduction to Durex:
Qingdao London Durex Co., Ltd. is a wholly-owned subsidiary of Reckitt Group. It mainly produces Durex condoms, which are currently sold in China and many other overseas countries. The company was founded in 1998 as a joint venture between SSL Group (a subsidiary of Reckitt) and Qingdao Shuangdie Group. Today, Durex occupies more than 40% of the market share in the condom market in China.
Introduction to Durex:
Durex, a world-famous gender health brand, once belonged to the British SSL Group and was acquired by Reckitt Benckiser in 2010. As a world-famous consumer goods company, Reckitt is committed to making people's lives healthier and their families happier by providing innovative products and solutions. As a listed company on the London Stock Exchange and a constituent stock of the Financial Times 100 Index, Reckitt&Gamble Group is headquartered in the UK.
Durex produces about 1 billion condoms every year in China, accounting for more than 40% of the Chinese market share, selling in more than 150 countries, and occupying a leading position in more than 40 markets. At the same time, the Durex brand has also led the technological development of modern condom products, including the first lubricated condom, the first condom that conforms to the shape of human anatomy, and recently the first non rubber condom in the world.
In addition, Durex brand also includes other products. Durex sexy gel series strengthens people's quality of sexual life by increasing lubrication. With the addition of hot and cool clothes, the series becomes more and more rich. Durex sex toys are all kinds of body vibrators, which are designed to help people have a more healthy, happy and wonderful sex life.
With the gradual opening of people's concept of sex, Durex is committed to making people have a more perfect sex life, in addition to providing consumers with high-quality products as always. Through a comprehensive gender health survey conducted every few years around the world, Durex tries to understand the current situation of consumers in many aspects, such as sexual health, sex education, attitudes towards sex, and first sexual behavior, so as to improve people's overall "sexual well-being" level.
Durex's joining prospect:
Since the establishment of the brand, Durex has experienced more than 80 years of time tests. Durex has become a synonym for excellent quality and is trusted by global consumers. Among them, its excellent safety guarantee is the most prominent, including sampling blasting test and water permeability test to test the strength of the condom and ensure no leakage. If any test fails, the whole batch of condoms (up to 432000) cannot be delivered.
Durex cooperates with politicians, charities, international institutions and health experts. In the UK, Austria, Brazil, the Czech Republic, Egypt, France, Germany, Ireland, India, Israel, Italy, Japan, Malaysia, the Netherlands, New Zealand, Nigeria, Russia, Tanzania, Thailand, Vietnam, Durex cooperates with government agencies, radio stations TV stations, schools and non-governmental organizations jointly organize various activities to ensure that sexual health is always at the top of people's agenda.
Durex product testing:
Each batch of Durex condoms shall be sampled for bursting test to test the strength of condoms. Choosing Durex condoms means choosing higher safety and quality standards: according to international standards, a condom should be able to hold 18 liters of air in the "air burst test", while a Durex condom can usually hold 40 liters of air without bursting. Condom samples also pass the water permeability test to ensure that they will not leak. In fact, if any of the above tests fail, the whole batch of condoms (up to 432000) cannot be delivered.
The test and the reason for the test: electronic detection water leakage test air burst test.
Test method: test the condom hole
Test method for holes and defects: hang the condom for one minute after it is filled with water to check for leakage
Test method: Inflate the condom to test the bursting strength and elasticity
Number of tests: total number of tests: more than 2 million condoms are sampled every month
Test quantity: about 500000 condoms are sampled every month
If any of the above tests fails, the whole batch of condoms – up to 432000 condoms – will be scrapped!
International latex standard: 18 liters, Durex minimum latex standard: 22 liters. Durex condoms usually swell to 40 liters.
Durex adult products will continue to adhere to the brand policy of "quality first, reputation first", expand the adult products wholesale market with excellent products, and develop the chain business with the promise that every store will win.
