In order to better pool the power of civil public welfare, we launched this competition in the form of open competition, hoping to establish the best image positioning for Xiamen's public welfare brand, as well as the most loud and easy to spread slogan. The entries must be deeply integrated with Xiamen's local culture to demonstrate Xiamen's spirit of public welfare. The competition will finally select one gold medal for LOGO design, which is 1500 yuan in cash; One gold prize for slogan creativity, 500 yuan in cash.