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Gaohuai Village, located in Jingyang District, Deyang City, Sichuan Province, was still a poor village in 2014. By introducing the coffee industry to drive the economy, the whole village was lifted out of poverty in 2016, but later fell into a development dilemma due to industrial homogenization. A few years later, today's Gaohuai Village has achieved a magnificent transformation from a coffee village to a cultural and creative town. It is not only a beautiful and livable demonstration village in China, but also a well-known online red card punching place. How did all this happen?

The picture shows the tent camp in Gaohuai Village. (Photographed by Deng Hao, reporter of China Economic Network)

"We now have a total of 14 different types of new boutique businesses, involving 48 high-quality businesses." Chen Huimin, member of the organization committee of Gaohuai Village Party Branch, introduced to the reporter of China Economic Network that in recent years, with the east wind of rural revitalization, Gaohuai Village has gathered new farmers, built an industrial model of "agricultural cultural tourism+mass entrepreneurship park", vigorously introduced cultural and creative industries, and promoted them with aesthetic education Digital empowerment further optimizes business types and continues to create a diversified industrial ecosystem. Ranyun Mountain House, folk yard, Lvyuan Shangpin... The vigorous development of new business forms has activated the endogenous power of rural revitalization. The cultural and creative atmosphere of Gaohuai Village is becoming stronger and stronger, and the brand of "Jingyun Gaohuai · Cultural and Creative Town" is becoming more and more bright.

In the folk yard, the singer is playing and singing by himself. (Yu Hezhang, reporter of China Economic Network/photo)

Talents are the key to rural revitalization. The reporter from China Economic Network has learned that in recent years, Gaohuai Village has built a school for rural revitalization by improving the rural talent recruitment and cultivation mechanism, built a co creation system of "branch+new farmers+indigenous people", and introduced more than 50 new farmers such as inheritors of intangible cultural heritage, rural musicians, plant designers, and more than 10 entrepreneurs returning home. At present, more than 300 of the 1100 people in the village have started their own businesses.

"Gaohuai Village now has an annual per capita income of 25338 yuan. Our happiness index of Gaohuai Village is very high," said Gao Huimin.

Parents and children are playing by the field. (Photographed by Deng Hao, reporter of China Economic Network)

As one of the first batch of new farmers who came to Gaohuai Village in 2012, Hu Rong witnessed the development of Gaohuai Village over the years. She smiled and said to the reporter, "When I first came here, there were no street lights. In recent years, the basic facilities in the village have become better and better."

In 2014, Hu Rong opened the first rural coffee shop in Gaohuai Village, which is called "Not Far Coffee". "At that time, the business of the coffee shop was very good. After we opened, the village opened many stores continuously." Hu Rong recalled, "After two years, the homogenization became more and more serious, and many stores were not visited. We were thinking about how to transform. So in 2017, I brought plant dyeing from the city to the small yard in the countryside, which was very popular, and many people came to experience handcrafting. " Hu Rong's identity has thus become the manager of Ranyun Mountain House Plant Dye Life House.

The picture shows the plant dyeing works in the plant dyeing living hall of Ranyun Mountain. (Photographed by Deng Hao, reporter of China Economic Network)

"When we first built a coffee shop, people thought that Gaohuai Village was a coffee village. After we made plant dyeing, our friends made woodcuts, made tide fans, and made pottery...... From pure coffee to the symbol of literature, art, and creativity." Hu Rong told the reporter that she thought Gaohuai Village had a particularly good place, It means "its vitality is spontaneous".

"We are the first batch of new farmers to come here. Our idea is to live here, live here, and integrate into the village. We will do better according to our ideal rural life," Hu Rong said. (Reporter Deng Hao Yu Hezhang)