Among the travel options of the Dragon Boat Festival holiday in the past, folk tourism integrating folk experience, intangible cultural heritage handicrafts and traditional food is favored.
The traditional dragon boat race on the Dragon Boat Festival ignited a number of small cities. According to the data from the online tourism platform, the Foshan Diejiao Dragon Boat Race, which became popular throughout the network with "silky drifting across C Bay", attracted many tourists to watch it, driving the number of car rental orders in Foshan up 250% year on year; Yueyang, Hunan Province, where the Miluo River International Dragon Boat Festival is held, saw a 52% year-on-year increase in tourist orders. In addition, a number of ancient towns and villages with unique intangible cultural heritage performances and traditional cultural experience projects also shine.
Folk tourism is providing new opportunities for cultural and tourism development in small cities and counties. With the younger generation of consumers becoming the "main force" in the tourism market, they are no longer satisfied with simply clocking in the landscape and cultural landscape, but want to integrate into the local life scene and experience new and interesting regional culture during the journey. Why did the dragon boat race in Guangdong "go out of the circle" at one stroke? Because it is the custom inherited from generation to generation by "Guangmen", and it is their original life. In the hot scene of waving flags and shouting, people can't help but want to integrate with the love of life and the desire for hard work.
Many small cities and counties have cultural connotations that are worth exploring. The ancient intangible cultural heritage crafts and traditional festivals are all derived from life and have unique charm. Treasure towns should actively look for ways to talk with young people, send them warm invitations, attract more young people to experience the charm of traditional culture, and also let traditional culture combine with modern life through tourism to achieve creative transformation and innovative development. (Source: Economic Daily Author: Zhang Xue)
(Editor in charge: Deng Hao)
