With luxuriant vegetation and fragrant flowers, it is a good time to travel. However, a media survey found that most of the once popular farmhouses are now deserted, and they are no longer the first choice for urban people to take short trips.
Agritainment is positioned to experience rural life and flaunt the original ecological presentation. In the fields, in the lakeside mountains, the earthy rural customs can give urbanites a sense of relaxation of "staying in a cage for a long time, returning to nature". After years of expansion, the farmhouse market is inevitably challenged. According to statistics, more than 80000 farmhouses have been cancelled in recent years.
Why is farmhouse fun not so "happy"? Behind the "exit" is the prominent contradiction between supply and demand. The low entry threshold and strong reproducibility of agritainment lead to a single industry development model and serious homogenization problems. Some agritainments have problems such as killing customers, high consumption, and shoddy goods, which further reduce the market competitiveness. On the other hand, today's tourism products are extremely diverse. New forms of business such as high-end home stay, self driving, camping and so on have sprung up. Consumers are increasingly seeking freshness and valuing quality. The traditional farmhouse entertainment that simply "look at the fields, pick vegetables, and fish" is hard to capture people's hearts.
The decline of traditional farmhouse entertainment is the choice of the market, and transformation and upgrading are imperative. One main direction is to give up extensive development, innovate business models and improve service quality. For example, upgrade and transform the infrastructure, refine the target consumer groups such as young people and "family reunion", and invest in the decoration style and service content; Introduce advanced management concepts to create one-stop services such as featured catering, accommodation and entertainment; Actively use the network platform for precision marketing, and combine local culture, folk customs and other elements to provide immersive rural experience. Of course, operators can also actively explore cooperation with tourism companies and cultural institutions to jointly develop rural tourism resources and achieve mutual benefit and win-win results. In the final analysis, keeping pace with the times and improving services are the key to standing firm in the industry shuffle.
According to the data, in the first quarter of this year, more than 1700 new farmers registered. It can be seen that this market is still attractive. Taking "agriculture" as the foundation and "home" as the form, we will launch more high-quality products that follow the consumption trend. Nongjiale will surely win the market again with its unique charm and fun.
