On the evening of April 20, Singaporean singer Xu Meijing held a comeback concert at Nanjing Wutai Mountain Sports Center. According to the feedback from the audience on the spot, the performance was seriously watered down: Xu Meijing's concert lasted only 30 minutes in two hours; Not only the representative works were given to the band partners to sing, but also the fan interaction took more than half an hour, which led to the scene audience shouting for a refund. Xu Meijing's brokerage team explained that the guests' singing was based on appreciation and support for musicians, and underestimated the audience's expectation of listening to the original singing classic. The Nanjing Municipal Bureau of Culture and Tourism said that the relevant departments were dealing with it.
Fans spend a lot on buying tickets to go to the concert. In addition to the tickets, they also have to invest in other costs such as transportation, accommodation, aid materials, and other costs. At the same time, there are also costs that cannot be measured in numbers. The reason why fans are willing to pay this money and spend this time is not only because they hope to enjoy an audio-visual feast, but also because they project a lot of personal feelings on the singer. In particular, some veteran singers who have become famous for a long time, their feelings are their trump cards.
However, some artists failed to live up to their fans' expectations and abused their feelings, turning a trump card into a bad one. Since last year, the popularity of the performance market has been obvious to all, accompanied by frequent chaos. Some popular groups were suspected of lip synching, some fans bought "pillar tickets" at high prices, and scalpers scalped tickets to seriously disrupt the market order. According to the data released by China Consumer Association, in the third quarter of last year alone, complaints about screening and performance services increased by 216.23% year on year.
Most of the emotional fans have a high degree of tolerance. If the singer cannot complete the performance due to objective reasons, it will not cause conflicts. But the premise is that the performance sponsor should show a sincere attitude. Many stars have precedents in this regard. The audience can basically understand the suspension of performance, ticket refund or postponement, or other compensation programs because of fever or physical discomfort. The most taboo is to fool the fans by being clever and farfetched when responding.
Singers and fans, revenue and market are all mutually successful. Except for a few iron fans, the feelings and wallets of most fans can't stand being let down repeatedly, and the invisible hand of the market will also show its power. The handling result of Nanjing Municipal Bureau of Culture and Tourism is not clear at present, but it is time to make a breakthrough by setting relatively clear standards for artistic products or services and protecting the legitimate rights and interests of consumers.
