Tingting (not her real name), who is relaxing in the hot spring, suddenly finds herself a "landscape" on the screen of other people's mobile phones. It was learned that the hot spring resort where Tingting used to consume broadcast live the pictures of tourists in hot springs in the resort for marketing without the customers' knowledge. (April 15, Rule of Law Network)
With the popularity of the live broadcast industry, it is not uncommon for businesses to take advantage of customers' real consumption scenes to drain. As soon as this happened, many netizens appeared in the comment area and complained about their experience of being broadcast live by businesses when they were gathering, exercising and shopping.
The real consumption scene of the live broadcast does have a marketing miracle, which can make potential consumers in the live broadcast room "see is real", and then "eager" to consume. The audience can clearly see the consumption site and service facilities through the live broadcast room, and can understand the goods and discount strength through the comment area. Customers in the consumption scene are even incarnated as the free "effect display" of businesses. It can be said that live broadcast marketing is beneficial to businesses without harm. Faced with the temptation of diversion, many businesses have set the camera to catch the live broadcast traffic.
However, if there is a live marketing broadcast in the store, consumers should be informed at the first time. Stealth shooting and concealment are not advisable. Not to mention that hot spring bathing is a relatively private activity. Once live marketing becomes a business profit story, how can customers' rights and interests be protected under the omnipresent live broadcast camera? The customers in the scene are used as live broadcast materials, and the characterization reduces the status of consumers. The balance of the balance is tilted, and can the bottom line of businesses still be held?
Recording others without permission is suspected of breaking the law, and consumers' right of portrait and privacy become victims of business marketing. According to Article 1019 of the Civil Code, without the consent of the portrait right holder, no portrait of the portrait right holder shall be made, used or made public. Therefore, customers do not need to pay for the free marketing of businesses. Businesses with fluke mentality may wish to change marketing methods, not to coerce customers into the lens of interests, and know how to guard the hidden consumption space for consumers.
It is not difficult to turn the camera, but to treat customers with sincerity. Customers are in the physical store, and every move is under the "monitoring" of the merchants, so it is impossible to prevent the live broadcast. Waiting for consumers to request the deletion of videos to safeguard their rights can only be a remedy. Only when businesses know how to turn around the camera and actively protect the rights and interests of consumers can they win in business.
Customers in the consumption scene cannot play the marketing role in the hearts of merchants, and the heavy task of drainage should not be borne by customers. Protect the rights and interests of consumers, and provide a safe space for privacy. Sincere heart and considerate service will "attract customers".
