Lecturer: Kevyn Yong -Assistant Professor of Management and Human Resources Doctorate in Management and Organization, Cornell University

Introduction: HEC Paris was founded by the Paris Chamber of Commerce and Industry in 1881. With a history of more than 100 years, it is the most famous higher business management school in France and one of the most famous business schools in Europe.

Course introduction: This course teaches you how to exert creativity in the process of new product development, discusses the people-centered design concept, precautions for generating new ideas, and how to implement new ideas. It aims to help you master the methods to improve your creativity, and learn how to effectively explore the creativity of others through management.