Brand Introduction

Danbeizi, originated from France, is a benchmark underwear brand under Fuzhou Yirenjiao underwear. The brand has an independent French design team to ensure the synchronization of global fashion art concepts. Designers always insist on injecting inspiration into their hearts, and the strong strokes depict simple silhouettes with a particularly artistic atmosphere.

Be independent and love yourself

Danbeizi always advocates that women should face up to their rights. I exist. My primary role is not wife or mother, but a woman. New women have the right to wear strong, comfortable and happy clothes.

Confident and elegant

Elegance, like the bouquet in the hand of a master, is an immortal spirit and a pursuit of more than one thing. Confidence is a woman's confidence not to cling to men. She is an attitude, but also an indescribable charm.

Spontaneous ego

Danbeizi women are self effortless. They don't hide, don't change their minds because of other people's opinions, don't waste happiness, don't mean love, and don't talk to their hypocritical selves. They just do what they really are.

Brand concept

Danbeizi's artistic concept of not being popular is characterized by independence, self love, elegance and calm. Through the expression of philosophical speculation, the rigorous attitude of fashion production, and the insistence on independent design, the deepest aesthetic feeling of the new generation of intellectual women is thoroughly released. Danbeizi has always maintained a keen sense of fashion, tailoring for urban fashion upstarts. After being polished by glitz and influenced by art, Danbeizi realizes the perfect integration of European style and three-dimensional cutting with refreshing design innovation, and tells the romantic story behind each work with needle and thread.

product positioning

Danbeizi is committed to creating medium and high-end underwear with a sense of design and quality, and settling in high-quality department stores and SHOPPINGMALL in major first and second tier cities. Danbeizi's fans are mostly the new generation of intellectual women, who are free and easy or eager to be free and easy, and their ages are concentrated in 20-45 years old. It is not difficult for them to enjoy the physical pleasure brought by the consumption of high-quality goods. They enjoy a high-quality life that gives consideration to both spiritual cultivation and rich economy, pursue high grade fashion with artistic flavor, interpret their own unique and intelligent life philosophy with an elegant appearance, and express their own philosophy of life in a cutting-edge creative fashion style. They are in the center of the city, overlooking the light and shadow changes of the cement forest in the morning and evening. They are more at the center of fashion, adhere to the aesthetic perception derived from art and comfort, and pursue the fashion enjoyment of customized quality