European Cup endorsement: Hisense TV's hot sale in Germany ranks first in Chinese brands

In the early morning of June 15, Beijing time, the 2024 European Cup will officially start in Munich, Germany. Under the heating of the European Cup, it has brought considerable consumption growth, and the local German market home appliances are even more popular. As of May this year, Hisense TV products above 500+US dollars increased by 101% year on year; Hisense refrigerator products above 500+US dollars increased by 91% year on year, and Hisense Germany's annual cumulative sales increased by 52% year on year.

Germany is a global brand highland, and consumers pay most attention to quality and quality. Hisense has won the favor of local consumers through continuous innovation and independent brand building for many years. "This growth comes from the previous long-term investment. In the past three years, we have focused on product iteration, channel expansion, and terminal construction. The 2024 European Cup in Germany is the" fuel ", and we believe that the market performance of Hisense Germany will continue to grow after the European Cup." Hou Lu, general manager of Hisense International Marketing Germany, said that according to authoritative third-party data, Hisense TV's sales share in Germany ranks the third in the industry and the first in Chinese brands.

It is reported that in the German market, Hisense has established strategic cooperation relationships with local mainstream retail channels such as MediaMarkt, expert, OTTO and Amazon for many years. In 400 MediaMarkt Saturn stores in Germany, consumers can purchase a full range of Hisense home appliances.

In the overall European market, Hisense TV's shipment in the first quarter of this year increased by 35.9%, outperforming the industry, and its sales share ranked first among Chinese enterprises. According to Ovirovo data, from January to April this year, Hisense TV's market share of shipments reached 14.26%, ranking second in the world.

It is reported that Hisense not only provides consumers with high-quality products and technologies, but also actively promotes employment and fulfills corporate social responsibilities. At present, Hisense Europe has nearly 10000 employees, five major production bases located in Slovenia, Serbia, the Czech Republic, France and Poland, and has established six research and development centers in Europe. Through 27 sales units, Hisense products are sold throughout Europe to meet the needs of European consumers.

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