618 TV shopping guide: brand, image quality and quality become key words

At present, as the color TV market enters the 618 promotion season, how to purchase a TV with high quality price ratio has become a hot topic for consumers. According to the latest market research results of Ovi Cloud, brand, image quality and product quality have become the three key factors that users pay most attention to when buying a machine.

Research data shows that users pay more than 40% attention to the brand, image quality and quality, more than the price. This shows that users have become more rational, pursuing trustworthy brands, high image quality and high-quality products, and "quality price ratio" replaces "cost performance ratio".

Under the trend of rational consumption, the brand that insists on conscientiously doing good products has become the king in the market. In the domestic market, Hisense TV omni channel sales share was 27.7%, ranking first in the industry, nearly 7 percentage points higher than the second place; In particular, in the large screen TV market above 100 inches, Hisense TV's sales share reached 42.2%, achieving "100 inch pilot" with an ultra-high market share. In the global market, Hisense TV's shipment share is 14.39%, ranking the second in the world for three consecutive years. Hisense TV, "the first in China and the second in the world", has become the preferred brand for consumers.

In terms of picture quality, Hisense TV has created an industry picture quality benchmark through ULEDX technology. Take the new popular product E8NPro in the color TV market this year as an example. It relies on the all-round innovation of "sense, core, light and screen", and through the intelligent perception system“ Hi -Breakthroughs in four core technologies, namely, Light optical system, "Singxin X" image processing technology and "Obsidian screen" display technology, have upgraded users' viewing, game watching and gaming experience to a new level.

In terms of product quality, Hisense always regards quality as the life of the enterprise. In production and manufacturing, each Hisense TV has to go through several strict quality inspection processes; In the process of delivery inspection, Hisense has formulated more stringent inspection standards for high temperature, low temperature and high humidity than the industry standards, ensuring the high quality of Hisense TV. As a result, Hisense TV won the first prize of China Quality Technology Award in 2023, maintaining the leading position in the quality industry.

According to the survey data of China Quality Association, from 2015 to 2023, Hisense TV's user satisfaction has ranked first in the industry for nine consecutive years. In 2023, Hisense TV's "marketing quality satisfaction" ranks first in the industry, including product quality, product cost performance, overall service, installation service and other core indicators.

In the 618 season, the hot Euro 2024 will be staged. As an official sponsor of the European Cup, Hisense TV, relying on the industry's strongest "quality price ratio" advantage, brings consumers reliable TV with good picture quality and quality. Consumers can use the preferential policies of 618 to upgrade their TV sets and open a top audio-visual entertainment feast.

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