75 inch TV has become the largest size in China

The latest retail monitoring data of RUNTO reveals a significant trend: in the first quarter of 2023, China's TV market is rapidly developing towards large-scale.

According to data, the average TV size has increased in both online and offline retail markets. Among them, the average TV size in the online market expanded to 66.3 inches, an increase of 3.0 inches compared with the same period last year; The average size of the offline market reached 66.9 inches, an increase of 2.4 inches over the same period last year.

It is worth noting that in the offline market, the market share of 75 inch TV has climbed to 25.2%, ranking first in terms of sales volume, up 4 percentage points compared with the same period last year. At the same time, the sales share of 75 inch TVs in the online market has also achieved significant growth, with a year-on-year increase of 6.8 percentage points, reaching 19.9%, ranking the second most popular size.

Although the share of 65 inch TV, which once held a leading position in the online market, remained at 20.6%, the growth momentum slowed down, only 0.6 percentage points higher than the same period last year.

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