Samsung made its debut in AWE2024 with a number of blockbuster new products, creating a technology, art and home with AI

On March 14, the 2024 China Home Appliances and Consumer Electronics Expo (AWE2024) was grandly opened in Shanghai New International Expo Center. In the W4 exhibition hall, Samsung, together with MICROLED, NeoQLED8K/4K series, OLED series, Lifestyle art TV new products, Bespoke series of new household appliances and the new generation flagship smart phone Galaxy S24 series and other full scene ecological products were unveiled, bringing new possibilities for smart home life with the newly advanced AI technology and artistic design language, thus technology, art and home entered a new era.

(AWE2024 Samsung Booth of "Technology, Art and Home with AI")

Expand the world and innovate to build the whole ecology of audio-visual product system

Relying on the industry's advanced display technology and forward-looking innovation ideas, Samsung has continued to create new situations in the television field, making breakthroughs in multi technology tracks such as MICROLED, MiniLED and OLED, and bringing a series of high-quality, high-performance and intelligent television products guided by user needs. In addition to the amazing picture quality and sound effect, Samsung TV has built a "4S" value with its advanced semiconductor technology, Knox safety protection, environmentally conscious energy-saving products and the new resource rich Tizen system as the core. While promoting the upgrading and transformation of the TV industry, it has also brought users a better life experience and opened a new era of Samsung AI TV.

MICROLED is known as a future oriented display technology. Samsung has further improved the Samsung MICROLED product matrix by relying on the world's leading display technology and advanced technology. In this exhibition, the multi size segment MICROLED products including 114 inch, 101 inch and 76 inch were unveiled, and equipped with advanced MICROAI processors, bringing a comprehensive and innovative luxury audio-visual enjoyment. Transparent MICROLED has tiny MICROLED chips and precise manufacturing process, which can create clear pictures. The unique atmosphere created by its transparent surface expands the screen experience.

(Samsung 76 inch, 101 inch, 114 inch MICROLED)

(Samsung transparent MICROLED)

As the leader of 8K display technology, the new Samsung NeoQLED 8K QN900D is equipped with a new generation of AI chip NQ8AI Gen3. With high-end technologies such as 8KAI Image Enhancement Pro, AI Dynamic Enhancement Pro, and AI 3D Depth of Field Enhancement Pro, together with AI audio quality tuning, it presents users with excellent audio and visual performance. The TV uses an ultra sensitive floating screen design. The screen with a narrow frame is equipped with an ultra-thin high-end mirror bracket, which makes the entire TV picture seem to be suspended in the surrounding environment, achieving a borderless visual effect. In the field of OLED, Samsung has constantly pushed through the old and brought out new ones, bringing users one-stop leisure and entertainment solutions. The newly released Samsung S95D series TVs have improved the OLED image quality to a new height through self luminous screen technology and anti glare screen. Under the dual guarantee of AI chip real-time analysis and processing and PANTONE color authoritative certification, they have restored real and rich screen colors.

(Samsung NQ8AI Gen3 chip exhibition area)

(Samsung NeoQLED 8K QN900D)

(Samsung OLEDS95D)

With cutting-edge technical strength and keen market insight, Samsung not only continues to promote the innovation and progress of display technology, but also is a well deserved leader in the industry's large-scale trend. At this exhibition, Samsung's 98 inch QN990Z, QN90D and Q80Z giant screen televisions presented a spectacular scene like a private cinema, created amazing visual effects, and more vividly demonstrated its advanced position in the field of super large size televisions. The 2024 new generation of Samsung bar sound is also on display in AWE. It can cooperate with Samsung large screen TV through wireless connection. It is the "audio-visual companion" of TV. Dolby Panorama Sound creates a 3D stereo sound field, which brings immersive audio-visual experience to users with the help of AI chips.

(Samsung NeoQLED 4K QN90D)

(Samsung bar sound lineup)

Samsung Lifestyle Art TV integrates home aesthetics, creative art and high-end technology, not only provides an intelligent and convenient use experience, but also is committed to creating a comfortable home environment full of artistic atmosphere for consumers. Samsung MusicFrame painted wall art acoustics debuted for the first time, breaking through the design boundary of traditional artifacts. The excellent sound quality and cover visual effect bring about a wonderful collision between shocking music and visual art. Combined with color art frames, it can be harmonious into various home styles, create a unique atmosphere, and highlight the user's personal taste. The Frame wall painting art TV moved world-class art museums such as the Louvre and the Metropolitan Museum to the exhibition site. The matte screen display technology made the TV show the texture of canvas, attracting many viewers. At the same time, the Samsung TheSerif Picture Art TV, with its simple and elegant "I" shaped design, shows the combination of fashion and taste, and the blue frame is exhibited for the first time; The Freestyle Samsung smart projector, with its flexible placement and diverse use scenarios, allows users to enjoy large screen and diversified audio-visual experience anytime and anywhere.

(Samsung The Frame wall painting art TV)

(Samsung TheSerif Art Television)

(Samsung MusicFrame wall painting art Bluetooth audio)

At the scene of AWE2024, Samsung TV comprehensively upgraded its audio-visual entertainment experience and built a private "KTV". It is equipped with a plug and play microphone and supports UHF audio transmission. Through the "Q Symphony" technology Sing When the APP performs karaoke, the accompaniment will be played on the same frequency by the TV and the bar sound, making the living room change into a stage. In the game area, through mobile phones, PCs, cloud games, somatosensory and other diversified game scenes, it shows the diversified ways of family game entertainment. Among them, Samsung OLED TV S95D brought a hearty experience to the players. Samsung S95D is equipped with dynamic acceleration technology, supporting a refresh rate of up to 4K144Hz. In addition, Samsung TV has its own GamingHub, which aggregates massive game content and powerful game functions, making TV a powerful tool for game experience upgrading. In terms of e-sports display, Samsung Xuanlong Knight e-sports display OLEDG9 (G95SC) and the new generation Ark (G97NC) have become ideal choices for professional game players and e-sports players with futuristic design concepts and display technologies, opening the door to a new world for players.

(Samsung TV somatosensory game experience area)

As a global leader in display technology, Samsung has always stood at the forefront of technology, constantly breaking the bottleneck of the industry and challenging the limits of screen technology. On AWE2024, Samsung once again demonstrated its advanced position in the field of commercial display to the world, among which the Samsung TheWall commercial display has become an ideal choice for all walks of life to pursue commercial value with its exquisite image quality and wide applicability.

(Samsung TheWall commercial display screen)

Life aesthetics is further advanced. Ideal home has more AI

Under the guidance of the BESPOKEHOME concept, Samsung Household Appliances continues to improve the personalized aesthetic design and AI technology application, and adhere to the sustainable development of household appliances. With the new Samsung BESPOKE color platinum series products, it presents a new exploration of home aesthetics and household appliance technology, bringing consumers just the right AI.

Thin and huge collection, three fresh things. The new Samsung BESPOKE Colorful Burger RF8500 series refrigerator has a 600mm body design, with 2mm distance embedded on both sides, demonstrating the ultra-thin flexible inlay aesthetics. The large capacity above 500L can easily meet the fresh storage needs of the whole family, and the automatic door opening design makes daily use more convenient. The frost free moisturizing three cycle system equipped with the refrigerator can quickly cool, accurately control the temperature, realize scientific storage without flavor, and meet the multiple needs of different families. In terms of energy conservation and environmental protection, Level 1 energy efficiency makes energy utilization more efficient, and AI energy conservation mode makes sustainable development more accessible. The original imported new Samsung BESPOKE Colorful Poker RF9000 series refrigerator has a super capacity of more than 600L, and integrates the cabinet with an ultra-thin body of 673mm and the embedded distance of the micro seams on both sides, which explains the integrated free aesthetics. This refrigerator is also equipped with frost free moisturizing three cycle refrigeration technology to avoid odor and keep fresh.

(Samsung BESPOKE Colorful Platinum series refrigerator)

AI drive Experience the upgrade and unlock the right clothing care. New Samsung BESPOKE Colorful Platinum WW9400D Series Washing Machine with AI Bubble Filter ™ Technology and AI washing function can achieve the industry's advanced 1.1 washing ratio. The AI intelligent drying function of the new Samsung BESPOKE Colorful Burger DV9400D series dryer can analyze the moisture content of the load through weight and clothes drying speed, providing the best drying cycle. The AI intelligent control large screen can also make the washing process more intuitive and convenient. Samsung's new washing and drying series products are designed with ultra-thin and large capacity. Among them, the 12kg large capacity washing machine has a 550mm ultra-thin body, which is freely integrated into different modern indoor space styles. Samsung's new AI energy-saving mode brings visible green energy conservation. At the same time, the classic Samsung BESPOKE colorful clothes care machine is also on display, bringing users a healthy and refined life from washing to care.

(Samsung BESPOKE Colorful Poker Series Washing/Drying Machine)

All the time, Samsung Home Appliances has been adhering to the advanced product strength and exquisite design language to bring every "family member" exquisite experience of life. At this AWE scene, Samsung cooperated to live well and invited four designers to jointly create four "love" inspiration spaces with the theme of "purity", "meeting god", "care" and "leaving blank". Samsung BESPOKE colorful platinum refrigerator and new washing and drying series, Samsung NeoQLED 8K and The Serif art television series, including full scene household appliances, With exquisite design concept and detailed expression, it creates an immersive sense of "home" and explores more possibilities of ideal life.

(Live well in the cooperation exhibition area)

"Meet AI in Hongshan Zoo", AWE Samsung and Nanjing Hongshan Forest Zoo set up a special exhibition area. Combined with the atmosphere of Hongshan Zoo, you can not only get the creative experience of Samsung Galaxy S24 series mobile phones, such as 100x zoom, real-time slow motion, generative editing, circle and search, but also see that the 615L Samsung BESPOKE Colorful Platinum Cross Door Refrigerator extends the freshness of ingredients with an independent three fresh-keeping system, Together with the new Samsung BESPOKE Colorful Platinum Washing/Drying Machine, we will provide fresh and clean food and living environment for animals, so as to bring a better future closer.

(Cooperation exhibition area of Hongshan Zoo)

Scientific and technological innovation leads to sustainable development, home appliance interconnection makes life better

In recent years, sustainable development has become the consensus of the global household appliance market. Samsung integrates the concept of sustainable development into the whole life cycle of its products, insists on creating high-quality and low energy consumption household appliances, takes full account of resource recycling, and makes positive contributions to environmental protection by adding recycled materials to its products.

By 2030, Samsung aims to include 50% of recycled resin in its plastic parts; By 2050, it will use recycled resin in all its plastic parts, making more contributions to the earth's environment. Some parts of Samsung NeoQLED series TVs are made of various recycled plastics, recycled EPS (expanded polystyrene) and graphite chips in waste batteries, realizing the parallel of environmental protection and high performance; In addition, Samsung has also developed a washing machine that can significantly reduce the emission of plastic microfibers, equipped with the LessMicrofiber program, and made further efforts to protect the marine environment.

(Samsung Sustainable Concept Exhibition Area)

Relying on its own IoT platform, Samsung draws a new picture of future life with the newly upgraded intelligent Internet ecology. Samsung SmartThings brings together advanced AI and Internet of Things technologies, and embeds Samsung's smart gateway function in home appliances, including televisions, displays, etc., to build a ubiquitous and intelligent complementary home Internet. Users can enjoy a more efficient and convenient working experience through the multi device capabilities of Samsung mobile phones, tablets, laptops, televisions and other daily devices. In addition, the combination of Samsung SmartThings, Samsung Wallet, Samsung Car Service, Life Assistant and Smart Bixby can also bring a fully upgraded smart travel experience.

Samsung's new generation flagship smartphones, the Galaxy S24 Ultra, Galaxy S24+and Galaxy S24, which gather many cutting-edge innovative technologies, also appeared, becoming a major focus of AWE2024. Through innovative Galaxy AI, clearer and more intelligent Galaxy super visual images, the third generation Snapdragon 8 mobile platform (forGalaxy) and other high-end hardware, the Samsung Galaxy S24 series comprehensively revolutionized the way users connect with the world, creating a new era of mobile experience.

(Samsung Smart Internet SmartThings Exhibition Area)

In addition, Samsung has also cooperated with e-commerce platforms such as JD and Tmall to create exclusive audio-visual entertainment scenes and artistic scene experience. The new Samsung TV product QNX9D, Samsung Lifestyle art TV and Samsung BESPOKE colorful platinum refrigerator, washing machine and dryer make the artistic life experience comprehensively advanced.

Under the guidance of the vision of AIforAll, Samsung will apply AI technology to a full range of household appliances including televisions and new ice washing products, bringing all users technology, art and home with AI. In the future, Samsung will lead the home appliance industry towards a more intelligent, fashionable and green future and create unlimited possibilities for ideal home life by virtue of advanced scientific and technological innovation, cutting-edge design and the concept of sustainable development that keeps pace with the times.

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