CES grand exhibition observation: laser display plays a leading role in the "Transformers" in the display world, which is praised by foreign media

Last week, CES2024 (International Consumer Electronics Exhibition), known as the "Science and Technology Spring Festival Gala", was held in the United States. During this CES, global technology enterprises have launched a new round of technology competition.

As a representative of Chinese enterprises, Hisense It demonstrated the advanced application of laser display in the vehicle field, as well as five innovative new products, including the 100 inch curly screen laser TV, the industry's smallest 4K laser TV, the world's first 8K screen sound emitting laser TV, and the world's first dynamic light controlled laser TV, making laser display the most innovative display category on this CES and making the world see "Made in China" To the magnificent turn of "China Intelligent Manufacturing" and the technology upgrading of the display industry.

It can be said that every time Hisense appears in a top international exhibition or event, it is a stunning appearance. Through the multi scene and multi form laser display products on this exhibition, Made in China, represented by Hisense, has once again become unique and eye-catching on CES. The "Transformers" like scene application and product form of laser TV also triggered praise from foreign media.

For example, after last year's release of the world's first foldable laser TV with easier access to households, Hisense "rolled" the 100 inch curly screen laser TV overseas. HomeTheater Review, an authoritative American audio and video media, commented on him: "Curly screen laser TV is another innovative product of Hisense CES2024 series, with integrated ultra short focus and expandable anti light screen. This design provides flexibility and convenience for users."

The well-known British audio magazine WhatHi Fi was impressed with Hisense's 8K screen sound emitting laser TV: "Hisense's first 8K screen sound emitting laser TV in the world can provide 8K resolution, the screen can emit sound itself, and achieve movie level sound effects. The screen has 100000 level sound generating units... After a short experience, it is really impressive."

"Transformers" product array appeared and won eight awards

At this CES, Hisense, with the help of multi scene laser display products, let people around the world see the "Transformers" like deformability of laser display technology, and thus successfully won eight awards.

Taking the Hisense laser vehicle mounted display product that won the CES2024 Innovation Award at one fell swoop as an example, the laser holographic HUD adopts the industry-leading holographic display technology, and its color expression is 48% higher than that of LED, allowing drivers to see clearer road guidance when using the laser vehicle mounted HUD for navigation. In addition to the navigation scene, the laser ultra short focus projection technology can also realize the panoramic projection in the car, providing entertainment, navigation and information display functions. While passengers are immersed in watching movies in the car, they can also see the outside world through the glass, which can kill two birds with one stone.

It is worth mentioning that the laser holographic HUD display is highly integrated, its volume is reduced by 80%, and its luminous efficiency is twice that of traditional LEDs. This means that the laser holographic HUD can use a smaller volume and lower energy consumption to achieve a larger display area and clearer image quality than the traditional vehicle mounted HUD, and lower energy consumption can also improve the actual endurance of electric vehicles.

Hisense dynamic light controlled laser TV, which won two foreign media awards, Sound&Vision, the best CES product, and TWICE, one of the most authoritative consumer electronic media in the United States, the "preferred product", is equipped with Hisense LPU digital laser engine and dimming module, greatly improving dynamic contrast, and combining the advantages of high brightness and high color gamut of laser display, Bring users a more extreme viewing experience.

In addition to dynamic light control laser TV, Sound&Vision magazine also awarded the "Best CES Product" award to Hisense's first 8K screen sound emitting laser TV, spectrum selection screen laser TV, curling screen laser TV and C1Pro. A total of five laser display products were selected as the biggest winners. Laser display also continued its popularity and became the focus of overseas media again this year.

The reason why Hisense focuses on laser display on CES2024 is that the laser display's diversified and multi scene product landing capability has become the new future of the television industry.

Industry data shows that from 2015 to 2022, the annual compound growth rate of laser TV sales was nearly 70%. In 2022, the sales of laser TV accounted for 65% of the market of 100 inch and above large screen TV, becoming the mainstream of large screen TV in the living room.

In addition, the application scenarios of laser display are more diverse. In the home scene, the laser TV is easier to enter the home and the viewing effect is more shocking; In the outdoors, laser projection has become a new partner of young people in mobile movie watching and outdoor camping; In the cinema line, more than 60% of the projectors in the Chinese cinema line have been replaced with laser light sources.

With such differentiated advantages as large screen immersion, true color and healthy eye care, laser TV has become the "new favorite" of global elite consumers. As a leading brand of laser TV, Hisense's share of laser TV shipments in the first three quarters of 2023 is 46.5%, ranking first in the world; The compound annual growth rate of overseas sales since 2019 has reached 144%. In the U.S. market, the retail price of Hisense laser TV has entered the high-end price band of $2000-5000, and the sales volume has continued to increase, helping Hisense open the overseas high-end market.