TV manufacturers lie flat collectively? You should watch carefully if you want to buy a TV!

The topic of "lying flat" was frequently searched for a while ago, which roughly means that "no matter what other people react to, you will have no waves in your heart, and there will be no reaction or resistance to it." This attitude has become a new topic for many young people to talk about comfort in this impetuous society. Although they say envy, they never stop fighting.

However, it is surprising that this self mocking culture has become the real situation of many TV manufacturers. The new products launched are very perfunctory, making it more difficult for every consumer who wants to buy a favorite TV. So let's take a look at the reasons behind this, and where to go in the future?

"If you fall down, lie down for a while"

The TV industry is not easy to do, which can be said to be the common view of people in the circle. After all, the times have changed. It's more interesting to take out your mobile phone to flash a short video or turn on your computer to play a game than to sit on the sofa and watch TV. Moreover, TV itself has a long service life. Most families have no need to replace a TV when they have one. Therefore, the sales of Chinese TV have declined for six consecutive years since 2015, And there has been no sign of improvement.

Unfortunately, the house leakage happens every night, and the sudden epidemic has led to a large-scale shutdown of global factories and a sharp decline in panel capacity. At the same time, because of the long-term home policy, people's enthusiasm for television has been re aroused. Under the obviously unbalanced supply and demand relationship, the price of the panel has soared all the way. The price of the 65 inch panel has risen by more than 500 yuan since last September. That is to say, if we don't mention the price rise tide faced by aluminum metal and internal chips for the time being, a new TV of the same level as last year will face the risk of loss if it doesn't rise in price.

Since October 2020, the price has risen by more than 70 dollars

But if the price rises, the questions of "How much? How?" are not as simple as they think. Because consumers are very sensitive to price, once the price rises, they may face market share compress In addition, more and more young people think that TV has long become dispensable, so you can see that among the new products launched by many brands this year, there are few eye-catching upgrades, and even some have been perfunctory. From the appearance to UI and other aspects, try to save costs and take the most basic requirements as the standard. This method is the simplest and safest. Perhaps this is the best portrayal of "lying flat".

"This is the best time and the worst time"

Is the rising price of TV raw materials really a bad thing? In fact, it is not because Marx once told us that "everything has two sides". So if you look at it from another perspective, perhaps this will also be the best opportunity to upgrade the market consumption structure.

For quite a long time, the author, as a practitioner in the field of television, was most afraid of the fact that friends came to consult about buying TV. It is not because of the lack of professional knowledge, but when I say a TV with strong performance and excellent picture quality, they always find many terrible products with the same size but low price to refute me, and the picture quality is the most pale thing in words, so gradually I will not explain it.

But today is different. When those entry-level TVs lost their striking price advantage, people finally began to pay attention to the use of "experience". In addition, according to the 618 data released by Ovi Cloud this time, manufacturers are also starting to focus on high-end TV. In addition to the high profit margin, it also has a very good role in promoting the follow-up development of TV. Because once consumers are willing to pay for a better experience, manufacturers will spend more resources on R&D and launch better products, forming a virtuous circle. Therefore, this is the best era, but also the worst era.

618 main force of large screen mid end product cost

In fact, the best evidence is that those high-end TV brands that have been committed to improving picture quality technology form a sharp contrast with many low-end products that have chosen "lying flat" this year. For example, Sony launched the XR cognitive chip this year, which uses its decades of accumulated algorithm experience to simulate the way the human brain processes the image quality and audio effects in video. Also, the Neo QLED technology launched by Samsung can not only bring high brightness, but also show the extreme dark field as deep as the universe. If you are interested, you can go to offline stores to experience it. It is absolutely impressive, and of course the price may be even more impressive.

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Do as you can and buy as you need

It is believed that many people will retreat when they see this place. They think that buying a TV with a higher price is "cutting the leek". However, some people will be fascinated by those medium and high-end TVs and think that the quality of life is the most important. In fact, no matter which one is, it makes sense, because even if the price of TV does not rise, these two groups will always exist.

So I think the best suggestion is to do as you can and buy as you need. In your opinion, TV is the living room decoration. If you don't have to look at Tuyile, then the entry-level TV represented by Xiaomi, Glory and TCL is very suitable, because the price of these products is close to transparency, and even lower prices will become charity. But if you just like watching movies and think that "enjoyment" is the essence of life, then Samsung, Sony and Hisense The representative high-end TV is absolutely your best choice, and you can just buy it!

Finally, I have to say that in the future era of Internet of Everything, TV, as the largest screen in the family, is the best terminal management equipment, so it is also essential. Whether you are in light demand or in heavy demand, I hope everyone can buy your favorite and most suitable TV!

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