IFA 2019: Changhong is not only the core device of TV upstream

IFA 2019 is being held in Berlin, Germany. IFA is the largest consumer electronics exhibition in the European continent every year. Its influence radiates across Europe and affects the global technology market. Those who can participate in IFA are world renowned consumer electronics giants. In recent years, with the rise of Chinese technology enterprises, More and more Chinese people with black hair and yellow skin are seen at IFA, and we are not only visiting as learners, many top Chinese enterprises come here as industry leaders.

Changhong Changhong is one of the most influential technology brands in China in the world. At this IFA exhibition, Changhong also exhibited a large number of household appliance solutions and products, among which the ChiQ C8UT Display/TV product won the official Laser Display Technology Innovation Gold Award issued by IFA.

CHiQ C8UT Display/TV won the Laser Display Technology Innovation Gold Award
Mr. Li Xiaodong (right), Head of Corporate Planning Department of Changhong Electric Appliance Co., Ltd. Miss IFA (left)

We were also lucky to have an on-site exchange with Mr. Li Xiaodong, the head of the Corporate Planning Department of Changhong Electric Appliance Co., Ltd.

Li Xiaodong said that in recent years, Changhong has continued to increase its overseas market expansion, overseas R&D and manufacturing efforts. Globalization strategy is an important development direction of Changhong brand, especially in the European market, which is a part of Changhong's special attention.

Changhong has two major technology centers in Europe, two manufacturing bases, one in Prague, Czech Republic, and the other in Barcelona, Spain. The manufacturing base in Prague, Czech Republic, is also the largest manufacturing base invested by Sichuan Province overseas, and the base in Barcelona is mainly engaged in ice boxes compress This shows that Changhong attaches great importance to the European market.

As a 100 billion level enterprise, Changhong's future development cannot only focus on one or two industries, but this strategy is different from the common sense of diversification. In my opinion, it is based on our Related diversification of its main business value chain 。

In the field of home appliance manufacturing, Changhong is not satisfied with the manufacturing of complete machines. It needs to expand to the manufacturing of upstream core devices. Only in this way can it master its own destiny. For example, our refrigerator compressor has an outstanding global share ranking.

There is also the AIoT market that has grown very fast in recent years. Changhong Ailian is an enterprise that develops and manufactures IoT modules. At present, its market share is very high. Many enterprises use IoT modules of Changhong Ailian, which will also epitomize our expansion to the upstream core device industry.

One of the core devices in the 5G era, high-speed connector, is the bottleneck limiting the 5G transmission speed. Changhong Huafeng is also a leading enterprise in this field.

Through this exchange, we can see that Changhong, as the representative of Chinese traditional household appliance brands, is rapidly changing its posture in the new era background and new scientific and technological development environment, and focusing on the building of the core strength of the enterprise, which makes us truly realize that Changhong is not only an excellent household appliance manufacturing enterprise, but also an outstanding strategic master, The brilliant future is just ahead.

This article is an original article. If it is reproduced, please indicate the source: IFA 2019: Changhong is not only the core device of TV upstream //tv.zol.com.cn/726/7265629.html