one IFA's most desirable TV brand
[Zhongguancun Online] Samsung UA55KS9800 evaluation: IFA is the largest industrial exhibition in Germany, gathering the world's latest products and innovative achievements at this time of year. IFA International Consumer Electronics Show 2016 will be held in Berlin, Germany, on September 2. At that time, more than 10000 new products will be released in the electronic exhibition area and the electrical exhibition area, including televisions needed by every family. The development of TV in the past two years has been carried out at the speed of light. The plasma TV, the ordinary LCD TV and now various screen TVs with different scientific and technological components, such as quantum dots, OLEDs and other new design ideas have emerged.
The IFA exhibition every year is the best opportunity for the release of all kinds of new consumer electronics products, and all TV enterprises must also make every effort to wait for the arrival of September 2 to release their new products. Before the opening of IFA, today we will talk about the development direction of each major TV manufacturer this year, let you see what the current TV trend is, and predict what new TV products will be launched in the next IFA International Consumer Electronics Show.
2015 IFA Exhibition Site
Korean manufacturers Samsung and LG, Japanese manufacturers Sony and domestic manufacturers Hisense Skyworth, Skyworth and TCL are sparing no effort to research and develop on the technical level of the television industry. We also know that these manufacturers have provided more than 50% of the current TV innovation. This also provides guarantee and good market impetus for the rapid development of television. On the eve of the IFA, we will analyze the advantages and development direction of these major TV manufacturers' own TVs one by one.
Samsung's second generation quantum dot technology
As a brand that has won the world's top ten consecutive titles, Samsung TV has been highly recognized by industry insiders and consumers both in terms of cutting-edge display technology and TV process design. We have to admit that the TV products launched by Samsung TV in recent years are leading the trend of the overall TV industry, which has been confirmed by the previous UHD TV, curved surface TV and the second generation of SUHD quantum dot TV.
The HDR technology adopted by Samsung Quantum Dot TV has a brightness of more than 1000nit. Compared with its peers, higher brightness means that the picture may show more picture details. At the same time, in order to make the picture get more significant light and dark contrast, Samsung Quantum Dot TV has also continued its own unique "dark black anti reflection" technology while using HDR technology. Maybe you can't understand the meaning of this "dark anti reflection". In fact, it is very simple to explain that Samsung TV greatly reduces the reflection of the screen to the ambient light by optimizing the LCD structure of the TV panel, so as to achieve the goal of more pure black.
Samsung second generation quantum dot TV KS9800
Different from the common quantum dot TV, the new generation of Samsung quantum dot TV adopts the cadmium free quantum dot technology. As we all know, cadmium is a kind of heavy metal that is toxic to human body, but it can be contained in traditional quantum dot technology. Samsung Quantum Dot TV has developed its own quantum dot technology without cadmium, so that TV can achieve the color performance of quantum dots without worrying about the risks of heavy metals to health.
360 ° Perfect industrial design without dead angle
In addition to the picture quality, as one of the most important household products in the family, the exquisite appearance design can always become an important factor favored by consumers. Samsung has always been committed to simple appearance design. Whether it is "Bordeaux" design or "Moonlight Space" design, it has led the trend of development. The second generation of quantum dot TV pays more attention to every tiny detail. By removing the screws on the back and using the water light backplane, it truly realizes the 360 ° dead angle free design. More importantly, Samsung's second-generation quantum dot TV also adopts the world's first frameless surface design, bringing unprecedented immersion to consumers.
Hisense Gambling laser cinema
In the past two years, Hisense has been committed to the technical research and development of laser cinema. 4K laser cinema TV is the largest overall R&D project invested by Hisense in the past two years, and its technical research and development is much more difficult than 4K LCD TV. At present, Hisense has achieved full independent operation from laser TV research and development, design to production and manufacturing of complete machines, and has obtained 217 patent technologies. Its 100 inch laser cinema TV products have been on the market for less than three years, accounting for nearly 30% of the market share of 85 inch and above super large screen TV markets.
In July this year, Hisense has released the world's first DLP ultra short focus 4K laser TV , size is 100 inches. Hisense 4K laser cinema TV has broken through three major technical difficulties: first, it uses a high processing capacity optical engine, whose processing capacity is 300% higher than that of 2K laser TV products, so as to achieve the fine control of 8.3 million beams of light and achieve the image performance of 8.3 million pixels; secondly, 4K laser TV High resolution lens design is required. Hisense 4K lens achieves an optical resolution of 186 beams of light per millimeter; Third, 4K laser TV Manufacturing should achieve micron level material control precision and lens assembly and adjustment precision. Hisense 4K laser cinema television adopts high-precision manufacturing technology, and its machining has reached a precision of 10 microns close to the limit value. The lens assembly and adjustment precision has reached 5 microns, and the error is less than 1/20 of the diameter of a hair.
As a laser TV, the first thing to solve is the impact of ambient light on the large screen. The flagship version of Hisense Laser Theater TV uses Fresnel passive bionic screen, which can effectively block ambient light, and will not affect the viewing effect even in bright environments. At the same time, the flagship version of Hisense Laser Cinema TV also uses laser light source and Hisense's self-developed color enhancement technology, and the coverage of the color gamut can theoretically reach 116%, striving to bring more real and natural colors to users.
Principle of laser TV display
The emergence of laser TV is a bold innovation both in technology and design. The original telecentric structural light path design of the flagship version of Hisense Laser Cinema TV has expanded a wider light transmission channel, and its brightness performance is better. Even in bright environments, it will not be affected, which is more advanced than traditional projection technology. And the color gamut can reach 116%, which is more rich and real than the ordinary LCD TV.
Sony's various "black technology" fancy shows
As the founder of the display industry, Sony has always been proud of its high standards and requirements for product design and innovation. Although the sales of Sony TV is not ideal in recent years, the TV, as Sony's most proud product, is perfect in both picture quality and sound quality, However, the point Sony has been pursuing may not be accepted and recognized by Chinese consumers or even foreign consumers for a period of time.
Not long ago, Sony officially launched its flagship new 4K HDR TV Z9D series overseas. The Z9D series is not only equipped with dynamic backlight system - master technology and X1 Extreme image processing chip, but also has the largest size of Sony TV in history with a maximum size of 100 inches.
Sony Z series TVs are equipped with the backlight technology of Sony Backlight Master Drive, so that the maximum brightness of the TV can reach 4000 nits. In the past, the peak brightness of traditional LED TVs was generally within 500 nits, while the maximum brightness of HDR TVs launched by other enterprises this year was generally about 1000 nits. Sony also carries 4K HDR image processing chip X1 Extreme on the Z9D series. Sony official data shows that the chip's real-time image processing capability is 40% higher than the previous generation of 4K image processing chip X1, which can bring users more precise, more exquisite, more realistic display effects and unprecedented visual experience.
Sony Z9D series television
The Z9D series TV is equipped with the technology of "Backlight Master Drive", which has changed the layout of the side entry backlight commonly seen on current LCD TVs. By using the high-density straight down matrix backlight, accurate control of picture brightness is achieved. Sony has also greatly reduced the light scattering phenomenon on traditional full matrix LED TVs by focusing scattered LED light at a point, so as to achieve higher color contrast and wider color gamut.
It is reported that the 4K HDR image processing chip X1 Extreme can also improve the content quality of the SDR standard dynamic range of HD specifications to the level close to the original 4K HDR. It uses Sony Image Database for noise reduction processing. Through pattern comparison, it uses the "dual database processing" dual database processing technology to remove unnecessary noise in each frame of image, and finally reaches the 4K level of clarity.
LG is committed to OLED display technology
LG is very optimistic about the prospects of OLED technology, and even said that OLED will replace the current LCD display technology, which is a well deserved next-generation display technology, and has invested a lot of research and development funds and personnel energy in OLED technology. The main OLED manufacturer in the market is its LG Display.
The full name of OLED is organic light-emitting diode, also known as electromechanical laser display, organic light-emitting semiconductor. It is different from LCD in light emitting principle. OLED was discovered in the laboratory by Deng Qingyun, a Chinese American professor, in 1983, which led to the research on OLED. OLED display technology has the advantages of self illumination, wide viewing angle, almost infinite contrast, low power consumption, high reaction speed, etc. However, in terms of price (large display panel), service life, and LCD display, it can not match.
Principle of OLED display technology
Since LG launched the world's first OLED TV in 2013, so far it has launched a number of OLED TV products. Compared with ordinary LCD TV, OLED TV still has some problems in some aspects. It abandoned the backlight and realized organic pixel self illumination. When the black part is to be displayed, all pixels can be automatically closed, which can show the purest and most extreme black for users.
The bendability of OLED screen is unmatched by LCD. While OLED screen can be very thin, it can also achieve the perfection of flexible screen, which also improves the application of OLED screen panel. Imagine that under the conditions of lower power consumption, thinner screen, better visual angle and so on, if it is applied to the laptop field, it will greatly improve the endurance and appearance of the laptop. OLED TVs can also fit the wall, or even become sticker TVs.
Leader of TCL's domestic quantum dot camp
TCL is one of the first enterprises and institutions in China to research and promote quantum dot display technology, and has a strong voice in this technology, which is known as the future display technology. What is different from the past is that for the research of quantum dot technology, the global technology field is basically at the same level, unlike before, all core technologies are in the hands of Japanese and Korean manufacturers. As the leader of the quantum dot camp, TCL spared no effort in the development of this innovative display technology, and took the lead in launching China's first quantum dot TV product in 14 years.
Quantum dot technology is bound to become the development direction of future TV in terms of display, production and environmental protection. From a technical perspective, quantum dot TV has achieved a breakthrough in display technology from the micron level to the nanometer level of OLED through the application of quantum dot materials, bringing a purer light source than OLED, and achieving a higher color gamut. The new QUHD quantum dot TV launched by TCL is also intended to bring better viewing experience to users.
TCL QUHD TV
Among them, TCL's flagship TV product C2 continues the essence of QUHD, integrates many of the world's top technologies, boldly uses TCL's exclusive patent Qili image quality processing engine and Yuecai quantum dot display materials, and its color gamut coverage reaches an astonishing 110% NTSC, reaching the current industry's extremely high level. At the same time, its MEMC motion enhancement technology and ecological HDR can precisely control every picture to ensure that high-speed motion pictures do not drag and shake. In addition, it is equipped with the last moon shadow curved sound, which immediately presents users with an immersive viewing experience.
TCL Ecological HDR
TCL QUHD Quantum Dot TV has won global favor by virtue of its top level technology. Even Germans who keep improving their quality requirements are impressed by the charm of QUHD. The industry's recognition of QUHD is also growing day by day. In addition to winning awards such as American CES and domestic appliance Aplan in the first half of the year, it has recently been successively awarded the "Innovative Product Award", the Leader Technology Innovation Award and the "2016 Excellent Display Product Award" at the China Intelligent Display and Innovative Application Industry Conference. See what amazing performance TCL will bring to us in this IFA exhibition.
Skyworth cooperates with LGD to push OLED series TV
Skyworth is an OLED TV brand promoted by LG Display in recent years, and it is also the brand with the largest shipment of OLED TV products in the world. Skyworth has been on this innovative road for three years since it released the first OLED organic TV in 2013. With years of joint efforts with Korean panel manufacturer LGD, Finally, this revolutionary OLED display technology has become a household name.
In the first half of this year, Skyworth released an OLED TV, Skyworth S9-I, which not only has an OLED organic screen, but also is equipped with the latest HDR technology. For the high partition, high dynamic range and high contrast required by HDR technology, OLED+HDR can be said to be a perfect fit, especially after the adoption of 4-color HDR technology, it has reached a height that ordinary HDR TVs cannot surpass.
Skyworth 4-color HDR technology
OLED+HDR can undoubtedly bring more excellent picture performance. Due to the requirements of high partition, high brightness range, high contrast and other requirements of HDR technology, it perfectly matches the characteristics of each pixel of OLED screen emitting light independently. The 4-color HDR technology adds an HDR algorithm to the 4-color 4K screen, which makes OLED and HDR technologies complement each other and stimulates their maximum potential. This high-end HDR technology adopted by Skyworth S9-I TV, with the cooperation of the unique 4-color screen control chip and 4-color display screen, achieves intelligent brightening picture effect, thus greatly improving the dynamic range of the picture, and finally displaying HDR content without damage. Even in the case of non HDR signal input, ordinary SDR signals can be intelligently converted to HDR effect through the 4-color HDR algorithm of the 4-color screen control chip, so that OLED and HDR technologies can be perfectly integrated.
4-color HDR image quality technology
Skyworth has creatively combined OLED and HDR, two cutting-edge color TV technologies, and released Skyworth OLED organic TV S9-I, which has attracted competition from peers. The S9 has a brightness of up to 800nit, extreme black field performance, unlimited contrast, full-color display and 33.17 million limit partitions, which provide strong hardware support for HDR display. It can be said that the combination of the two has achieved complementary advantages. According to the grapevine, Skyworth will present the latest OLED TV products at IFA Electronics Show in Germany this time, to show global customers Skyworth's technical level in OLED TV industry.
LeEco Habituality“ subversion ”
On September 19, 2012, with the theme of "Disruption Day", LeTV announced that it was the first Internet company in the world to launch its own brand TV. On May 7, 2013, after the official debut of Super TV, and now the release of LeTV's fourth generation Super TV, LeTV has demonstrated an incredible business legend in the three years when the television industry has been in decline. It not only injects new vitality into the development of the television industry, causing many manufacturers to compete for imitation, but also promotes the "decentralization of hardware" to make the television industry focus on the value of content and services.
When developing each new product, LeTV will have a standard configuration, that is, it must be the top configuration and highest performance product on the market, which can meet the long-term continuous operation in the future life cycle and meet the needs of user experience. For example, its newly released Super 4 X50 Pro/Super 4 X50 not only elevates the highest configuration of smart TV to the dual 3 era (3GB memory+32GB flash memory), but also its Mstar6A938 chip enables users to enjoy the performance aesthetics of large screens. In terms of industrial design and manufacturing process, the super 4 X50 Pro/super 4 X50 adopts aviation grade aluminum metal, which makes the 9.9mm ultra-thin fuselage unimaginably strong. The appearance design aesthetic of the whole product is almost paranoid pursuit, creating elegant fashion temperament of the product, showing the beauty of originality everywhere.
As the first brand of Internet smart TV, LeTV's super TV family made an amazing debut at this year's Asian CES Electronic Exhibition, including the world's first Internet HDR curved 4K eco TV super 4 X55 Curved, the world's first glass light guide ultra-thin split smart TV super 4 Max70, and the world's largest 3D and 4K TV - 120 inch TV king uMax120, etc, These star products, which are very industry-leading and have the beauty of originality, have delighted fans.
Let's look forward to what disruptive products LeEco will bring to us at this year's IFA Electronics Show in Germany.
