On June 7, 2018, the large-scale public welfare activity of "Looking for the Most Beautiful Filial Adolescents" was officially launched on CCTV. The event's main creator, selection committee member and image ambassador, Sister Ju Ping, event reporter, new media representative, and 2017's Most Beautiful Filial Adolescent Winner Nadir Aimerjiang from Xinjiang made a "cross regional online micro interview on the same platform" To introduce the core theme and innovation highlights of this activity in detail. The 40 minute micro interview was forwarded through 12 well-known microblog platforms, including CCTV, CCTV, AOL, Future.com, and Phoenix, and covered more than 18.8 million users. During the micro interview, the topic words of "the most beautiful filial youth" ranked first in the public welfare list of Sina Weibo, causing a warm response. Up to now, # the most beautiful filial piety youth # has accumulated 330 million readers and 96000 discussions.
The story of ten children is like a cup of warm tea in winter, soaking our hearts. Filial piety is the most important of all virtues. Filial piety, from today on! From now on! Today's most beautiful young people with filial piety will also grow up, even many years later, they will also grow old, but the seeds of filial piety they planted when they were young will grow into towering trees in the future, so that all people are not afraid to grow old, and therefore believe in the future. Welcome the 19th National Congress, and praise China with virtue. The story of these ten children is the transmission of ten love and filial piety, and the glorious transmission of our cultivation, practice and promotion of socialist core values.