"Unexpectedly, the exhibition site is so hot that the sales of exhibits are not enough." This is the common feeling of many exhibitors in Hall E of Harbin International Convention and Exhibition Center in Heilongjiang.
During the Kazakhstan International Trade Fair, there were a variety of 1793 "black soil products" in Hall E, which attracted more than 100000 visitors. Several brands of rice, corn products, indigo juice, blueberry jam, corn crisps, milk, and dry goods of Shanzhen have become the best sellers in the exhibition, which have been warmly praised by the general public, and some products have been sold out.
"Unexpected" explosion
"Please pay in order. Don't crowd. I can't hear the prompt tone for payment." The Boli indigo products in the exhibition area of Beidahuang Group attracted many people to stop to taste and buy, and the exhibition staff were very busy.
Zhao Li, manager of Heilongjiang Shenghaiaus Health Industry Co., Ltd., said excitedly, "Lonicera edulis products are nutritious, but they are very niche, and the market recognition has always been low. The main purpose of this exhibition was to show the advantages of Lonicera edulis products. Unexpectedly, they were so popular. The inventory products of Harbin dealers were basically sold short, becoming the sales champion of drinks in this venue. Thank the government for taking the stage, providing services and endorsements for us. This exhibition has strengthened our confidence in pushing Lonicera edulis products to the national market. "
In front of the booth of Heilongjiang Qiuyue Ecological Food Co., Ltd., each product package is printed with hand-painted rice illustrations. Among all kinds of commodities, people coming and going can recognize this is the main rice booth at a glance. According to the salesperson, the design concept of the package is to return the rice products to their proper shape, to reflect the products sold in a minimalist manner, and to create a simplified consumer experience.
Chi Yuan, the chairman of Heilongjiang Qiuyue Ecological Food Co., Ltd., believes that Heilongjiang rice has been positioned as good rice in the minds of consumers. Today, with the fierce competition of similar products, consumers' aesthetic standards have been upgraded year by year, and product packaging needs constant innovation.
Feast of "Black Soil Excellent Products"
At this Harbin International Trade Fair, Hall E gathered 730 featured high-quality agricultural products enterprises from 13 prefectures and cities in the province, including Beidahuang Group, Forest Industry Group, Provincial Agricultural Investment Group, and Provincial Supply and Marketing Group for product display, and nearly 20 enterprises such as Xianyu Liangtian, Jingu Building, Beihuo Langsen, Dongji Snow, etc. for food tasting and promotion activities.
"The taste is smooth and strong, with the smell of wheat overflowing, which is no worse than that of wheat noodles in the Central Plains." Ms. Liu Jing, a tourist from Beijing, tasted a mouthful of noodles cooked at the scene by Baoqing Qifeng Grain Purchase and Marketing Co., Ltd. because she didn't have breakfast. She praised repeatedly, and then decided to mail two boxes of noodles home.
High demand for quality is the basic element to strengthen the brand of agricultural products, and public confidence begins from this.
Ma Meiyan, general manager of Baoqing Qifeng Grain Purchase and Sales Co., Ltd., said that Longjiang wheat has its own unique taste and flavor. The raw materials of their products are produced in Baoqing County, one of the natural selenium rich regions. They irrigate the natural weak alkaline water and process three different varieties of wheat. Their characteristics are high gluten, good whiteness and good inspiration. They produce different products according to different proportions, without starch and additives. The star product of this time, fruit and vegetable noodles, is organic vegetables such as mushrooms, spinach and carrots produced by local cooperatives in Baoqing. Ma Meiyan said: "On the first day of the exhibition, the hanging noodles were sold out, and WeChat could not be added. What a successful exhibition!"
Black soil is pregnant with rice fragrance, and Longjiang agricultural products cannot be tasted without rice products that are full of grains, bright in color, mellow, long and fragrant.
Chi Yuan introduced that since its establishment, Heilongjiang Qiuyue Ecological Food Co., Ltd. has adhered to the concept of green, organic and ecological development, adhered to the goal of high-end, high-quality and efficient, organically combined the construction of high standard farmland with the construction of comprehensive agricultural production capacity, and strictly controlled the planting, processing, storage, transportation and other links to ensure that every grain of rice produced is safe High quality and nutrition can reach consumers without worry.
"Full harvest" exhibition
In Boli County Lonicera Fruit Exhibition Area, the reporter just caught up with a successful negotiation. Du Minglu, the agricultural product agent from Daqing, and Zhao Lida, the manager of Heilongjiang Shenghaiaus Health Industry Co., Ltd., became involved in the follow-up cooperation of lonicera edulis products. "The high-quality agricultural products in the venues are everywhere, and I have found many treasures. I will try my best to promote the agricultural products in the black land to the national market," Du Minglu said.
On the 21st, the exhibition came to an end and Hall E achieved fruitful results. The famous brands such as Qiao Fu Courtyard, Yushantian, Yunyan Sanhua Pig, Sunwu Beef Cattle, Longke Seed Industry, Agricultural Investment Food Group, Jiusan Group, Feihe Dairy Industry and so on had 20 on-site promotions. Many Internet celebrities came to visit the museum. The organizers organized several live broadcast activities with goods. Only the online sales of blueberry jam single product reached 2.368 million yuan, and the network traffic of "10 million+" was harvested.
The "Black Soil Premium" exhibition successfully ignited the enthusiasm of the general public for Longjiang's characteristic agricultural products. Chi Yuan said, "Joyful food is the way for Chinese people to keep healthy since ancient times. Simply enjoying a good meal can bring joy to your face. With rice in your mouth, joy in your eyes, warmth in your heart, life is enough."
Zhou Yuying, deputy director of the Market and Information Department of Heilongjiang Provincial Department of Agriculture and Rural Affairs, said that since this year, 221 exclusive stores in 63 cities nationwide have sold "black soil premium products", with online and offline sales of more than 6.5 billion yuan.
