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ITV | Local cultural tourism industry strives to be the "king of the roll". How can we "roll" out the core competitiveness?

Source: China Industrial Network
2024-01-19 15:31

In the past two days, cultural and tourism departments around the country have launched a fierce competition on social platforms, attracting tourists with creative and fancy promotion methods. This dynamic "crazy mutual roll" shows that the cultural and tourism sector attaches great importance to the innovative thinking of tourism development.

However, in order to catch up with this wave of "sky shattering wealth", it is not enough to support the long-term development of a tourist destination just by "mutual roll" to create short-term popularity. In order to continuously attract tourists, we must maximize the core value of "service". Local cultural and tourism departments should deeply explore the needs of tourists and provide personalized and intimate services to ensure that tourists enjoy a comfortable and convenient experience during their travel.

It is the most important place for local cultural and tourism bureaus to "roll up" their minds on how to catch up with and go far. Realize that the power of word-of-mouth is huge. Word of mouth among tourists is often more persuasive than any advertisement. Good reputation can bring a steady stream of customers. Therefore, while pursuing short-term popularity, local cultural and tourism departments should pay more attention to long-term effects, constantly improve tourism facilities, improve service quality, protect the ecological environment, and ensure that every trip can become a good memory of tourists.

In addition, on the basis of a large number of visitors, a sound tourist feedback mechanism should be established to collect and deal with tourists' opinions and suggestions in a timely manner, and constantly optimize the tourism service process. Local cultural and tourism departments should also constantly innovate promotion methods, combine current hot spots and emerging technologies, and create a unique local image. At the same time, focus on differentiated competition with other regions to avoid the emergence of homogenization.

Only through continuous exploration and innovation can we stand out in the fierce competition and achieve the healthy and sustainable development of tourism. It is hoped that local cultural and tourism departments can take this opportunity to keep forging ahead and innovate, Unlock more popular tourist destinations, Bring tourists a better travel experience, It also creates another round of "Splendid Richness" for the development of cultural and tourism undertakings in various regions.

Editor in charge: Li Jiayu

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