Shell creates the first generation of professional brokers to empower 16000 real estate practitioners in Tianjin

On April 23, the 2020 Shell New Residence Conference was held online. The theme of the conference was "co growth of digital new residence industry". Through online cloud live broadcast, a new definition of the Internet strategic direction of the residence industry was completed. Scholars from home and abroad, leaders in the field of industrial Internet innovation, and upstream and downstream industrial partners participated in the conference.

At the beginning of its birth in April 2018, Shell Housing created a new residential quality service platform through the technology enabled industrial Internet. Whether from the perspective of scale or efficiency, Shell House has created great value for the industry and become an Internet benchmark enterprise in the residential field.

Digital blessing creates a new residential quality service platform

The residential service industry is related to people's livelihood, and the transaction chain is very complex. Through long-term digital accumulation and online operation, Shell House accurately connects both supply and demand, reshapes the interaction between trading parties, and all users' needs related to "living" can be efficiently met on this new living platform.

In the past year, Shell House has successively launched a series of online residential services in Tianjin, such as VR shopping, online loan signing, and online signing, and set up a one-stop transaction service center to visualize the whole process of housing transactions. Users can self complete online business processing with their fingers, greatly reducing processing time.

The online signing function recently launched in Tianjin is another breakthrough in the digital transformation of real estate. Online signing of sales contracts means that both parties can sign online at any time, anywhere, without having to be present in person. It is particularly convenient for many sellers and buyers who live in other places for a long time, which means that Shell has completed the last mile of online real estate transactions, Realize digital closed-loop of real estate transaction.

Based on the previous profound accumulation of VR technology, VR house watching, VR lecture and VR show have become the three core functions of VR system on shell house hunting. Up to now, Shell has scanned and rebuilt 4 million VR houses, including 80000 in Tianjin. 73.62% of second-hand houses and 86% of new houses have realized the VR house viewing function, with an average of nearly 3000 VR visits per day. At the same time, brokers also realized the improvement of human efficiency through VR tools.

Mutual definition between technology and service providers to create the first generation of professional brokers

In addition to technology, another important variable and element in the new residence is the service provider. The knowledge level, professional skills, service standards, integrity level of the service provider will directly affect the service experience, and the role and value of the service provider will be redefined. Peng Yongdong said that the change of service providers will bring about a significant improvement in the service of the whole industry.

The professionalism of brokers is the core issue related to the healthy and long-term development of the industry. Shell has been exploring the professionalism of brokers. It is understood that for 16786 brokers and shopkeepers on the platform of Shell Tianjin Station, Shell has created a complete set of growth empowerment programs, covering the theoretical knowledge of brokers, business scenario practice, long-term growth path and other comprehensive contents.

In addition, the platform has also constructed a growth path that runs through the broker's career, such as the firewood plan, the university entrance exam for hard work, and the Shell Brokerage College. Through shell points, the comprehensive qualities of brokers have been reflected, and a complete service provider empowerment growth system has gradually formed. In the next three years, 30000 store managers and store owners will become the first generation of professional brokers in China.

Housing service providers are an important part of China's huge blue collar service group. Shell House announced that it will issue 100000 school recruitment offers in 2020, creating a new supply of Chinese service providers. At the same time, Shell will provide better service support policies for recruitment, training, learning and growth for service providers, including a 50 million hour learning plan throughout the year to help brokers professionalize.

In just two years since its establishment, Shell House has entered 110 cities nationwide, settled more than 250 new brokerage brands, connected more than 40000 brokerage stores, and served more than 370000 brokers. In Tianjin, Shell has cooperated with 11 new brokerage brands, connected 1564 stores and 16786 brokers.

"Dignified service providers and better living are the mission of Shell; consumers are the only reason why Shell's housing search can exist. In the future, Shell's housing search will connect 1 million service providers, fully meet the quality needs of 300 million families in all categories such as buying and selling, leasing, home decoration, community services, etc., build two online and offline networks, create a new residential quality service platform, and promote the positive cycle of the industry.