Privacy Policy
Last updated: two thousand and twenty-three year seven month eleven day
Prompt clause
Your trust is very important to us. We know the importance of personal information to you. We will take corresponding security measures according to laws and regulations to try our best to protect your personal information in a safe and controllable way. In view of this, Yitao service provider (or short for “ We ” ）This Privacy Policy (hereinafter referred to as “ This policy / This Privacy Policy ” ）And remind you:
This policy is applicable to Yitao products or services. If the products or services provided by Yitao are used in the products or services of us and associated companies (see the definition for the scope), but no independent privacy policy and legal statement are set, this policy also applies to these products or services. If we and our affiliated companies have separate privacy policies for the products or services they provide to you, the corresponding privacy policies apply to the corresponding products or services.
In particular, This policy does not apply to services provided to you by other third parties. Products and services provided to you by third parties must comply with the provisions of the third party privacy policy.
Before using Yitao's various products or services, you must carefully read and thoroughly understand this policy, especially the terms marked with bold underline. You should focus on reading, and start using after confirming that you fully understand and agree. Once you start using Yitao's products or services, you have fully understood and agreed to this policy 。 Your consent to the privacy policy means that you have understood the functions provided by various products or services of Yitao, as well as the necessary personal information required for the operation of the functions, and have given corresponding collection and use authorization, but it does not mean that you have separately agreed to open additional functions, process unnecessary personal information, open relevant additional functions, process unnecessary personal information, and process sensitive personal information, We will ask for your consent separately according to your actual use. If you have any questions, comments or suggestions on the content of this policy, you can use Yitao customer service（ Please click ）Contact us.
Part I definition
Yitao: or Yitao Platform, Refers to Yitao.com (domain name: etao.com ）Website and Yitao client.
Yitao service provider: Refers to Yitao APP The information service providers and operators on the web side of Yitao are Zhejiang Taobao Network Co., Ltd., Hangzhou Ali Mama Taolian Information Technology Co., Ltd., and Hangzhou Yihong Advertising Co., Ltd.
Taobao platform: Refers to Taobao (domain name: taobao.com ）, Tmall (the domain name is tmall.com ）, Feizhu (domain name: alitrip.com 、 fliggy.com 、 feizhu.com ）And other websites and clients. Taobao platform only allows each user to use one Taobao platform account.
Associated companies: Refers to the affiliated companies of Taobao platform service providers disclosed in the latest annual report of listed companies of Alibaba Group Holding Limited.
Alipay: It refers to Alipay (China) Network Technology Co., Ltd., the main provider of Alipay services.
personal information: All kinds of information related to identified or identifiable natural persons recorded electronically or in other ways do not include information after anonymization.
Sensitive personal information: Sensitive personal information refers to personal information that, once disclosed or illegally used, is likely to cause the human dignity of a natural person to be violated or personal and property safety to be jeopardized, including biometrics, religious beliefs, specific identities, medical health, financial accounts, trace information, and personal information of minors under the age of 14.
Children: Refers to minors under the age of 14.
Device information: Including device model, operating system version, device settings, MAC address, IMEI, MEID, Android_ID, ICCID and other device identifiers IDFA、OAID , mobile device identification code (IMSI), device serial number, network card address, mobile application list and other software and hardware as well as device environment information, device location related information (GPS location and WLAN access point, Bluetooth and base station, gyroscope and other sensor information). The actual collection of products shall prevail.
Service log information: It includes browsing records, clicking to view records, searching query records, favorites, adding to shopping cart, transactions, after-sales, following and sharing information, publishing information, as well as IP address, browser type, telecom operator, language, access date and time.
De identification: It refers to the process in which personal information is processed so that it cannot identify a specific natural person without the help of additional information.
Anonymization: It refers to the process in which personal information cannot be identified and recovered after being processed.
Part II Privacy Policy
This privacy policy section will help you understand the following:
1、 How we collect and use your information
2、 How we use Cookie And similar technologies
3、 How do we share, transfer and publicly disclose your information
4、 How we protect your information
5、 How you manage your information
6、 How we deal with minors' information
7、 How your information is transferred globally
8、 How to update this privacy policy
9、 How to contact us
1、 How we collect and use your information
When you use our products and / Or service, we need / Your personal information that may need to be collected and used includes the following two types:
one 、 To provide you with our products and / Or the basic functions of the service, you must authorize us to collect and use the necessary information. If you refuse to provide corresponding information, you will not be able to use our products and / Or services;
two 、 To provide you with our products and / Or additional functions of the service, you can choose to agree or disagree with the information we collect and use. If you refuse to provide, you will not be able to use the relevant additional functions or achieve the functional effect we intend to achieve, but this will not affect your normal use of our products and / Or the basic function of the service.
You understand and agree that:
one 、 We are committed to creating a variety of products and services to meet your needs. Because we provide you with a wide range of products and services, and different users choose to use specific products / There are differences in the scope of services, correspondingly, basic / Additional functions and the type and scope of personal information collected and used will be different. Please refer to specific products / Service function shall prevail;
two 、 In order to bring you a better experience of products and services, we are making continuous efforts to improve our technology, and then we may introduce new or optimized functions from time to time, and may need to collect and use new personal information or change the purpose or method of use of personal information. In this regard, we will update this policy
The purpose, scope and use of the corresponding information will be separately explained to you by means of page prompts, etc., and you will be provided with a way to choose your own consent, which will be collected and used with your express consent. In this process, if you have any questions, opinions or suggestions, you can provide various contact information Contact us and we will give you an answer as soon as possible.
We will collect and use your personal information to realize the following functions of this policy:
（1） Help you become our member and account management
one Basic member service
We provide you with basic member services through our Taobao platform account. To register as a member and use our membership services, you need to provide Mobile phone number, member name and password to be used It is used to create or log in Taobao platform account. If you only need to use browsing and search services, you do not need to register as our member and provide the above information.
We will determine your current membership level according to the usage of your membership account and the membership level calculation rules set by the platform, and provide you with the basic rights corresponding to the corresponding membership level.
two Additional member service
Special membership rights: If you choose to fill in your real name, gender, date of birth, place of residence, nickname, and avatar, we can provide you with privileged membership services. If your Taobao account has uploaded your account name and avatar, your account name and avatar will be publicly displayed on the Yitao platform.
Authorized login: we may share your account information (avatar, nickname and other information prompted on the page) with a third party after your consent, so that you can easily register or directly login to a third party account. In addition, we may obtain your third-party account information from a third party according to your separate consent, and bind it with your Taobao platform account, so that you can directly log in, use our products and / Or services. We will use your relevant information within the scope of authorization agreed by you separately.
Account information display: If you already have an account on Taobao platform, we may display your above personal information in the service of Yitao platform, as well as your operations on Taobao platform or in the products and services associated with the account on Taobao platform (You can log in to visit Taobao provided by our affiliated companies through the Taobao platform account / Mobile Taobao homepage “ Essential Tools ” 、 “ add card ” Link portal or other products / The service portal uses the products or services provided by our affiliated companies), Including centralized display of your personal information, preferential rights and trade orders through the account of Yitao platform. At the same time, when you express your needs for collection, shopping cart, purchase and order management through the Yitao platform, we will feed back your needs to the Taobao platform, which will perform relevant operations for you, provide you with corresponding services, and support you to view the results of operations on the Yitao platform.
We will respect your choice of Taobao platform, Yitao platform services and Taobao platform account settings.
three , Authentication
In order to meet the relevant legal provisions and regulatory requirements, ensure the authenticity of user identity, achieve risk control such as anti fraud, and ensure the security of systems and services, when you use specific services/functions, we need to collect your relevant information for authentication, such as:
[Real name/real person authentication] is based on the labor activities you share on the platform of Yitao, and the application for member roles with additional identity authentication requirements (such as sellers, service providers, etc.) As well as other situations where the user's real identity needs to be verified according to law (including legal protection of minors' rights and interests, combating telecom network fraud, withholding and remitting individual income tax, administrative law enforcement or identification of relevant subjects in judicial proceedings), you need to conduct real name or real person authentication. In order to achieve the purpose of authentication, you need to actively provide relevant real identity information (name, ID number and other ID information or facial recognition information, which may vary according to the actual situation, subject to the prompts on the page) and authorize us to conduct information verification through the national authoritative and trusted identity authentication agency, Or authorize us to obtain the necessary authentication information of your account bound to Alipay from Alipay. We will record and save the authentication information and authentication results according to law. These information are only for the purpose of completing authentication, or for the purpose specified by other laws and regulations, and will not be used for other purposes without your express authorization. In addition, when you participate in promotional and interactive activities on the platform, we need to check the real name authentication status of your bound Alipay account with Alipay Company to verify your basic participation conditions and ensure your activity experience.
（2） Provide you with information display of goods or services
During your use of our services, we will collect and use your browsing and search records when you visit or use the Taobao platform website or client in order to ensure your account security, identify the abnormal status of your account, understand the product suitability, and provide you with more suitable page displays and search results, We may automatically collect your usage and store it as service log information, including:
According to your software installation and / Or the specific operation in use, receive and record the information about the equipment you use (see the definition of equipment information for details).
When you use the products or services provided by Yitao website or clients, we will automatically collect your detailed use of our products or services, and save them as service logs (see the definition of service logs for details). Please understand that separate search term information cannot identify your personal identity, and it does not belong to your personal information, Therefore, we have the right to use it reasonably for other purposes.
We will combine the legally collected equipment information, service log information, and other information authorized by you, predict your preference characteristics through the algorithm model, match the goods, services, or other information you may be interested in, and sort the goods, services, or other information displayed to you. In order to meet your diverse needs, we will introduce diversified recommendation technologies in the sorting process, expand the recommended content, avoid excessive concentration of similar content, and produce indirect crowd portraits based on feature tags for use in “ Recommended for you ”Etc The module displays and pushes commercial advertisements or other information you may be interested in, or sends you commercial SMS.
We strive to ensure your browsing experience. If you do not want to accept the above information sent to you by us or other commercial advertisements that we may send to you, you can unsubscribe or close by SMS prompt or other methods provided by us. In the station where you use our service “ Guess you like it ” Module service, you can use the “ my ”-“ set up ”-“ Personalized recommendation settings ” Turn off relevant personalized recommendation, and we will not be able to recommend products for you according to your hobbies, daily buying habits and other preferences.
In addition, we will use your above information in order to continuously improve and optimize the above functions.
（3） It provides you with the functions of collection, additional purchase, attention and sharing
In the process of browsing our website or client, you can select the products and / Or services to collect, add to shopping cart, and communicate with the merchants you are interested in / brand / Other members establish a relationship of concern and share information with other third parties through sharing functional components. In the process of using the above functions, we will collect service log information, including your collection and shopping cart adding records, following relationships, and sharing history, and transfer it to Taobao platform, which will be used to achieve the above functions and other purposes that we explicitly inform.
You can view or manage your favorite and additional purchase information in favorites and shopping cart.
（ four ）Taobao provides you with functions such as purchasing goods and services
Functions related to e-commerce transactions, such as purchasing goods and services, managing orders, comments, Q&A, logistics information, etc., will be provided by Taobao platform, and the corresponding products or services will be subject to Taobao privacy policy.
（5） Help you complete the payment
To complete order payment, you need to provide Alipay account And choose a payment method, We will pass your Taobao platform account member name, corresponding Alipay account member name, order payment related information, order security related equipment information and other necessary information required by anti money laundering laws through the Alipay software tool development package embedded in the application (software tool development package is referred to in this policy as “SDK” ）And other security methods to share with Alipay. If you choose other financial institutions to provide you with payment services, we will also share your bank card payment information, including bank card number and validity period, with the corresponding financial institutions you choose.
You can request others to pay for you, then you need to provide Alipay account and / Or mobile phone number 。
In order to let us know and confirm your payment progress and status in a timely manner, and provide you with after-sales and dispute resolution services, you agree that we can collect information related to the payment progress from the trading partner you choose, Alipay or other financial institutions you choose.
（6） Customer service and dispute settlement
When you contact us or apply for services in sales, after-sales and dispute resolution, in order to ensure the security of your account and system, We need you to provide the necessary personal information to verify your membership.
In order to contact you, help you solve the problem as soon as possible or record the solution and results of related problems, we may save your communication with us / Call records and relevant contents (including account information, order information, other information you provide to prove relevant facts, or contact information you leave). If you make inquiries, complaints or suggestions about specific orders, we will use your account information and order information.
In order to provide services and improve the reasonable needs of service quality, we may also use your other information, including the relevant information you provided when you contacted customer service, and the questionnaire reply information sent to us when you participated in the questionnaire survey.
（7） Provide you with security
In order to improve the security of your use of services provided by us, our affiliated companies and partners, protect your or other users' or the public's personal and property security from infringement, better prevent security risks such as phishing websites, fraud, network vulnerabilities, computer viruses, network attacks, and network intrusion, and more accurately identify violations of laws and regulations or Yitao related agreements and rules, We embed application security developed by our affiliated companies in our applications SDK Collect your device information, service log information, and may use or integrate your member information, transaction information, device information, service log information, and information that our affiliated companies and partners obtain your authorization or share according to law (among which, we may apply Collect during background run MAC Address IMEI And other equipment identifiers) to comprehensively judge your account and transaction risks, conduct identity verification, detect and prevent security incidents, and take necessary recording, auditing, analysis and disposal measures according to law.
（8） Provide you with additional services based on system permissions
To provide you with more convenient, high-quality and personalized products and / Or services to improve your experience. We may collect and use your personal information in the following additional services provided to you. If you do not provide such information, it will not affect your use of basic services such as browsing, searching and purchasing on Yitao, However, you may not get the user experience brought by these additional services. You can set it on your device or on the Yitao client “ my - set up - Privacy - System permissions ” You can view the status of the above permissions item by item in, and decide whether to open or close these permissions at any time.
Please note that when you open any permission, you authorize us to collect and use relevant personal information to provide you with corresponding services. Once you close any permission, you cancel your authorization. We will no longer continue to collect and use relevant personal information based on the corresponding permission, nor can we provide you with the services corresponding to this permission. However, your decision to close the authority will not affect the collection and use of information previously based on your authorization.
You can Click here View the application permission application and usage description.
（9） Others
one 、 If the information you provide contains personal information of other users, you need to ensure that you have obtained legal authorization before providing such personal information to Yitao. If it involves children's personal information, you need to obtain the consent of the corresponding child guardian before the release. Under the above circumstances, the guardian has the right to contact us through Article 9 of this policy to request correction or deletion of the content involving children's personal information.
two 、 If we use the information for other purposes not specified in this policy, or use the information collected for a specific purpose for other purposes, or we take the initiative to obtain your personal information from a third party, we will obtain your consent in advance.
If we indirectly obtain your information from a third party, we will explicitly require the third party to collect personal information in writing before collection after obtaining your consent according to law, and inform you of the content of the shared information, and those involving sensitive information must be explicitly confirmed by you before being provided to us for use, Require the third party to make a commitment to the legality and compliance of the source of personal information. If the third party violates, we will explicitly require the other party to bear the corresponding legal liability; At the same time, our professional security team will strengthen the security of personal information (including sensitive information reporting, sensitive information encrypted storage, access control, etc.). We will use no less protective means and measures than we have for our own users' personal information to protect the indirectly obtained personal information.
three Exceptions to obtaining authorization and consent
You fully understand and agree that we do not need your authorization and consent to collect and use your personal information under the following circumstances, and we may not respond to your proposed correction / Requests for modification, deletion, cancellation, withdrawal of consent and request for information:
（ one ）Necessary for the conclusion and performance of the contract to which you are a party;
（ two ）Necessary for performing legal duties or obligations;
（ three ）It is necessary to respond to public health emergencies or protect the life, health and property safety of natural persons in emergencies;
（ four ）Implement news reporting, public opinion supervision and other behaviors for the public interest, and process your personal information within a reasonable range;
（ five ）Dispose of your personal information disclosed by yourself or other legally disclosed personal information within a reasonable range according to legal provisions;
（ six ）Other circumstances stipulated by laws and regulations.
Please be informed that under applicable law, if we Take technical measures and other necessary measures to process personal information, so that the data receiver cannot re identify specific individuals and cannot recover ， Or we may conduct de identification research, statistical analysis and prediction on the collected information to improve the content and layout of Yitao, provide product or service support for business decisions, and improve our products and services (including using anonymous data for machine learning or model algorithm training), The use of such processed data does not need to be notified to you and your consent.
four If we stop operating Yitao products or services, we will stop collecting your personal information in a timely manner, notify you of the notice of stopping operation in the form of delivery or announcement one by one, and we will delete or anonymize the personal information held in connection with the closed business according to the requirements of applicable laws and regulations. If the personal information of children is involved, we will and will notify the child guardian of the termination of operation in a timely manner.
2、 How we use Cookie And similar technologies
(I) Cookie
In order to ensure the normal operation of the website, provide you with an easier access experience, and recommend you the content you may be interested in, we will store it on your computer or mobile device Cookie 、 Flash Cookie , or other local storage (collectively referred to as “Cookie” ）。 With the help of Cookie , the website can store your preferences or goods in the shopping cart and other data. We promise that we will not Cookie Use for any purpose other than those stated in this privacy policy.
If your browser or browser add-on service allows, you can modify the Cookie Our acceptance or rejection Cookie 。 For details, see AboutCookies.org 。 However, if you do so, it may affect your safe access to our website in some cases, and you may need to change the user settings every time you visit our website.
(II) Cookie Similar technologies
except Cookie In addition, we will also use website beacons, pixel tags ETag And other similar technologies.
For example, the email we send you may contain an address link to our website content. If you click the link, we will track this click to help us understand your product or service preferences so that we can actively improve the customer service experience. Website beacon is usually a transparent image embedded in website or email. With the help of the pixel tag in the email, we can know whether the email is opened or not. If you don't want your activities tracked in this way, you can unsubscribe from our mailing list at any time.
ETag (Entity tag) is transmitted behind the Internet browser and Internet server HTTP Protocol header, replaceable Cookie 。 ETag It can help us avoid unnecessary server load, improve service efficiency, and save resources and energy. At the same time, we may ETag To record your identity so that we can better understand and improve our products or services. Most browsers provide users with the function of clearing browser cache data. You can clear the corresponding data in the browser settings function. However, please note that if you disable ETag , you may not enjoy a relatively better product or service experience.
3、 How do we share, entrust, transfer and publicly disclose your information
（1） Share
We will not share your personal information with companies, organizations and individuals other than Yitao service providers, except for the following circumstances:
one 、 Share with explicit consent: After obtaining your explicit consent, we will share your personal information with other parties.
two 、 Sharing in the context of fulfilling legal obligations: We may share your personal information externally according to laws and regulations, litigation, dispute resolution needs, or requirements of administrative and judicial authorities according to law.
three 、 Sharing necessary for the conclusion and performance of the contract to which you are a party: if you purchase goods or services through Yitao, we will share the necessary information related to transactions in your order information to the suppliers of relevant goods or services according to your choice, so as to meet your needs for transaction, distribution and after-sales services.
four 、 Shared with related companies ： In order to facilitate us to jointly provide you with products and services based on our Taobao platform account, recommend information that you may be interested in, identify member account exceptions, and protect the personal and property security of our affiliated companies or other users or the public from infringement, your personal information may / Or its designated service provider. We will only share necessary personal information, and are bound by the purpose stated in this privacy policy. If we share your personal sensitive information or the affiliated company changes the use and processing purpose of personal information, we will ask for your authorization and consent again.
Please note that the information you voluntarily share or even publicly share when using our service may involve your or others' personal information or even sensitive personal information. Please consider and make a decision more carefully.
You can Click here View the description of data partners on the platform.
（2） Delegated processing
We may authorize authorized partners to process your personal information in order to authorize partners to provide certain services or perform functions on our behalf. We will only entrust it to process your information for the legitimate, legitimate, necessary, specific and clear purposes of this policy statement, and authorized partners can only access the information necessary for them to perform their duties, and we will require them not to use this information for any other purposes beyond the scope of the entrustment through the agreement. If authorized partners use your information for purposes not entrusted by us, they will obtain your consent separately.
At present, the authorized partners we entrust include the following types:
one 、 Authorized partners for advertising and analysis services. We will entrust these partners to deal with the information related to advertising, coverage and effectiveness on the premise of adopting the common security technology in the industry. We will not entrust your personally identifiable information to partners for processing.
two 、 Suppliers, service providers and other partners. We entrust information to suppliers, service providers and other partners who support our business. These supports include technical infrastructure services provided by us, analysis of the use of our services, provision of customer services, payment facilitation or academic research and investigation
In order to ensure the stable operation and function realization of our client, so that you can use and enjoy more services and functions, our applications will embed the SDK Or other similar applications. We will provide the application program interface for authorized partners to obtain relevant information（ API ）Software tool development kit（ SDK ）Carry out strict security testing, and agree with authorized partners on strict data protection measures to process personal information in accordance with this policy and any other relevant confidentiality and security measures.
You can Click here Check the SDK Details.
（3） Assignment
We will not transfer your personal information to any company, organization or individual, except for the following circumstances:
one Transfer with explicit consent: after obtaining your explicit consent, we will transfer your personal information to other parties;
two If the service provider needs to transfer personal information due to merger, division, dissolution or bankruptcy, we will inform you of the name or contact information of the recipient. The receiving party will continue to perform this policy and other legal obligations. If the receiver changes the original processing purpose and processing method, it will obtain your consent again.
（4） Public disclosure
We will only publicly disclose your personal information under the following circumstances:
one With your explicit and independent consent or based on your active choice, we may publicly disclose your personal information;
two 、 If we determine that you have violated laws and regulations or seriously violated the relevant agreement rules of Yitao, or in order to protect the personal and property safety of Yitao and its affiliated company users or the public from infringement, we may disclose personal information about you in accordance with laws and regulations or with your consent ， Including relevant violations and the measures taken by Yitao against you. For example, if you promote fake goods and seriously violate Taobao's rules, Alibaba Mom's rules on marketing big data platform related products or services, we may publicly disclose your subject information and punishment.
（5） Exceptions to obtaining prior authorization for sharing, transferring and publicly disclosing personal information
In the following cases, sharing, transferring and public disclosure of your personal information do not require your prior authorization:
（ one ）Necessary for the conclusion and performance of the contract to which you are a party;
（ two ）Necessary for performing legal duties or obligations;
（ three ）It is necessary to respond to public health emergencies or protect the life, health and property safety of natural persons in emergencies;
（ four ）Implement news reporting, public opinion supervision and other behaviors for the public interest, and process your personal information within a reasonable range;
（ five ）Dispose of your personal information disclosed by yourself or other legally disclosed personal information within a reasonable range according to legal provisions;
（ six ）Other circumstances stipulated by laws and regulations.
Please be informed that under applicable law, if we If technical measures and other necessary measures are taken to process personal information, so that the data receiver can not re identify specific individuals and can not recover, then the sharing, transfer and public disclosure of such processed data need not be notified to you separately and obtain your consent 。
4、 How we protect your information
（1） We have taken reasonable and feasible security measures in line with industry standards to protect your information from unauthorized access, public disclosure, use, modification, damage or loss. For example, when exchanging data between your browser and server SSL Protocol encryption protection; We also provide HTTPS Protocol security browsing mode; We will use encryption technology to improve the security of personal information; We will use a trusted protection mechanism to prevent personal information from being attacked maliciously; We will deploy an access control mechanism to ensure that only authorized personnel can access personal information; And we will hold security and privacy protection training courses to enhance employees' awareness of the importance of protecting personal information.
We strictly set information access rights, adopt the principle of minimum and sufficient authorization for staff who may have access to children's personal information, and take technical measures to record and control staff's behavior in handling children's personal information, to avoid illegal copying and downloading children's personal information.
（2） We have an advanced data security management system with data as the core and around the data life cycle, which can improve the security of the whole system in terms of organizational construction, system design, personnel management, product technology and other aspects. At present, our important information systems have passed the evaluation of network security level protection above three and ISO27001 Etc.
（3） We will take reasonable and feasible measures to avoid collecting irrelevant personal information. We will only retain your personal information for the period necessary to achieve the purpose described in this policy, unless there is a mandatory retention requirement by law. After your personal information exceeds the retention period, we will delete your personal information or make it anonymous according to the requirements of applicable laws.
（4） The Internet is not an absolutely safe environment. Using Yitao products and / Or service, We strongly recommend that you do not send your information using a communication method other than that recommended by Yitao. You can connect and share with each other through our services. When you create communication, transaction or sharing through our services, you can choose the object of communication, transaction or sharing as the third party who can see your transaction content, contact information, exchange information or sharing content and other relevant information.
In use of Yitao products and / Or services, you will inevitably disclose your personal information to the counterparty or potential counterparty, such as Contact information or Contact address 。 Please properly protect your personal information and only provide it to others when necessary. If you find that your personal information, especially your account or password, has been leaked, please contact Yitao or Taobao platform customer service immediately so that we and / Or our affiliated companies take corresponding measures according to your application.
Please note that the information you voluntarily share or even publicly share when using our service may involve your or others' personal information or even personal sensitive information. Please consider more carefully whether to share or even publicly share relevant information when using our services.
Please use a complex password to help us ensure the security of your account. We will try our best to ensure the security of any information you send us. If our physical, technical or management protection facilities are damaged, resulting in unauthorized access, public disclosure, tampering or destruction of information, resulting in damage to your legitimate rights and interests, we will bear the corresponding legal responsibility.
（5） We will update and disclose the security risk, personal information security impact assessment report and other relevant contents from time to time, which can be obtained through the way of Yitao announcement.
（6） In case of an unfortunate personal information security incident, we will inform you of the basic situation and possible impact of the security incident, the disposal measures we have taken or will take, the suggestions that you can independently prevent and reduce risks, and the remedial measures for you in accordance with the requirements of laws and regulations. We will inform you of the event by mail, letter, telephone, push notification, etc. When it is difficult to inform the personal information subject one by one, we will take a reasonable and effective way to publish the announcement.
We have developed an emergency plan for children's personal information security incidents, and regularly organize relevant internal personnel to carry out emergency response training and emergency drills, so that they can master their job responsibilities and emergency response strategies and procedures. In case of an unfortunate personal information security incident for children, we will timely inform children and their guardians of the basic situation and possible impact of the security incident, the disposal measures we have taken or will take, the suggestions that children and their guardians can independently prevent and reduce risks, and the remedial measures for children and their guardians in accordance with the requirements of laws and regulations. We will timely report the relevant information of the event to APP Push notification and send email / Inform children and their guardians by SMS. When it is difficult to tell one by one, we will take a reasonable and effective way to release relevant warning information. At the same time, we will actively report the disposal of children's personal information security incidents according to the requirements of the regulatory authorities. If the legitimate rights and interests of children and their guardians are damaged, we will bear corresponding legal responsibilities.
At the same time, we will also report the disposal of personal information security incidents according to the requirements of the regulatory authorities.
5、 How you manage your information
You can view and manage your information in the following ways:, We will respond to your request in compliance with laws and regulations ：
（1） Review, correction and supplement
You have the right to review, correct and supplement your information in the following ways:
one 、 Log in to Yitao APP , enter “ my ” Home page;
two 、 Log in to Taobao APP , enter “ My Taobao ” On the home page, click Personal Account Settings to edit your avatar and nickname, and the edited avatar and nickname will be automatically synchronized to Yitao APP ；
three 、 You can also use Yitao customer service（ Please click ）Contact us.
（2） Delete
You can use Yitao APP- my - set up - Cancel the account to delete some of your information, or apply to cancel the account to delete all of your information.
In the following cases, you can contact Yitao customer service（ Please click ）Request us to delete personal information:
one 、 If we deal with personal information in violation of laws and regulations;
two 、 If we collect and use your personal information without your explicit consent;
three 、 If our handling of personal information seriously violates the agreement with you;
four 、 If our processing purpose has been achieved, cannot be achieved or is no longer necessary to achieve the processing purpose;
five 、 If we stop providing products or services, or the storage period has expired.
If we decide to respond to your request for deletion, we will also notify the subjects who have obtained your personal information from us as far as possible and require them to delete it in a timely manner (unless otherwise stipulated by laws and regulations, or these subjects have independently obtained your authorization).
After you or we assist you to delete relevant information, we may not be able to delete the corresponding information from the backup system immediately due to applicable laws and security technology restrictions. We will securely store your personal information and restrict any further processing until the backup can be cleared or anonymous.
（3） Change the scope of authorization
You can change or withdraw the scope of your authorization for us to collect and process your personal information in the following ways:
In "Yitao" APP- my - set up - Privacy - System permissions ".
For the authorization that you cannot set directly through the above method, you can use Yitao customer service（ Please click ）Make changes, but please note that, For some types of personal information, such as We may not be able to respond to your request to change the scope of authorization for the information necessary for the basic functions of Yitao or the information necessary for us to perform our obligations under laws and regulations. When you revoke your authorization, we will no longer process the corresponding personal information. However, your decision to withdraw your authorization will not affect our previous personal information processing based on your authorization.
(IV) Account cancellation
You can apply for cancellation of your account in the following ways:
Through Yitao APP- my - set up - Cancel your account to cancel your account 。
After you voluntarily cancel your account, we will stop providing you with products or services, and delete or anonymize your personal information according to the requirements of applicable laws.
（5） Automatic decision of constraint information system
In some business functions, we may only make decisions based on non manual automatic decision-making mechanisms, including algorithms. If these decisions affect your legitimate rights and interests, you can use Yitao customer service（ Please click ）Contact us 。
（6） Respond to your request above
For you or your possible guardians, close relatives and other entitled subjects to make the above request to us, as well as your relevant personal information rights under the laws of the People's Republic of China and other applicable laws, you can use Yitao customer service（ Please click ）Or directly lodge a complaint with our professional department for personal information protection. We will fifteen Reply within days.
To ensure the security of your account and your personal information, when you make the above request to us, we may verify your identity (such as increasing account verification, requiring you to provide a written request or other reasonable ways) before processing your request.
For your reasonable request, we do not charge a fee in principle, but for repeated requests that exceed the reasonable limit, we will charge a fee as appropriate. We may refuse the information that is not directly related to your identity, the information that is repeatedly applied for without reasonable reasons, or the request that requires too many technical means (such as the need to develop a new system or fundamentally change the current practice), brings risks to the legitimate rights and interests of others or is unrealistic.
6、 Storage of information
（1） Storage life
We will only retain your personal information for the period necessary to achieve the purpose described in this policy, unless there is a mandatory retention requirement by law, For example, the Electronic Commerce Law of the People's Republic of China requires that goods and services information and transaction information be kept for at least three years from the date of completion of the transaction.
We judge the storage period of personal information mainly based on the following criteria:
one 、 Complete the transaction purpose related to you and maintain the corresponding transaction and business records to respond to your possible inquiries or complaints;
two 、 Ensure the safety and quality of our services for you;
three 、 Do you agree to a longer retention period;
four 、 Whether there are other special agreements or laws and regulations on the retention period.
five 、 After the retention period expires, we will delete or anonymize your personal information according to the requirements of applicable laws.
（2） Storage location
The personal information collected and generated in our operations in the People's Republic of China will Stored in China 。 Under the following circumstances, we will provide your personal information to possible overseas entities after performing our obligations under the law:
one 、 The applicable laws have clear provisions;
two 、 Obtain your separate consent;
three 、 Necessary for the conclusion and performance of cross-border e-commerce transactions and other types of contracts to which you are a party.
In view of the above situations, we will protect your personal information security according to this policy.
（3） Storage security
one 、 Technical measures for data protection
We have taken reasonable and feasible security measures in line with industry standards to protect your information from unauthorized access, public disclosure, use, modification, damage or loss. For example, we will use encryption technology to improve the security of personal information. When exchanging data between your browser and server SSL Protocol encryption protection, we provide HTTPS Protocol security browsing mode; We will use a trusted protection mechanism to prevent personal information from being attacked maliciously; We will deploy an access control mechanism to ensure that only authorized personnel can access personal information.] At present, our important information systems have passed the evaluation of network security level protection above three and ISO27001 Etc.
two 、 Organizational measures for data protection management
We have established an advanced data security management system with data as the core and around the data life cycle in the industry to improve the security of personal information from the dimensions of organization construction, system design, personnel management and product technology. We have set up a special department for personal information protection. Through training courses and examinations, we constantly strengthen employees' awareness of the importance of protecting personal information.
three 、 Response to personal information security incidents
If our physical, technical or management protection facilities are damaged, resulting in unauthorized access, public disclosure, tampering or destruction of information, which results in damage to your legitimate rights and interests, we will promptly launch the emergency plan and take reasonable and necessary measures to minimize the impact on your personal. In the event of a personal information security incident, we will also inform you of the basic situation and possible impact of the security incident, the disposal measures we have taken or will take, the suggestions that you can independently prevent and reduce risks, and the remedial measures for you in accordance with the requirements of laws and regulations. We will inform you by SMS, phone, push notification and other reasonable channels. If it is difficult to tell one by one, we will take a reasonable and effective way to publish announcements. At the same time, we will also report the disposal of personal information security incidents according to the requirements of the regulatory authorities.
four 、 Prevention of account security risks
Using Yitao APP When services are transacted online, you inevitably have to disclose your personal information, such as contact information or contact address, to the counterparty or potential counterparty. In addition, you can also establish communication, exchange information or analyze content with third parties through our services. Please properly protect your personal information, only provide it to others when necessary, and do not trust to trade through other trading tools, so as to avoid information theft or even telecom network fraud.
If you are worried about the disclosure of your personal information, especially your account or password, please contact Yitao customer service immediately（ Please click ）So that we can take corresponding measures according to your application.
7、 How do we deal with minors' information
If you are a minor, we suggest that you ask your parents or guardians to read this privacy policy carefully, and use our services or provide information to us with the consent of your parents or guardians.
If we identify you as a child user, we will notify your guardian and ask your guardian to agree to the rules for the collection and use of children's personal information. In the case of collecting children's personal information by using our products or services with the consent of parents or guardians, we will only use, share, transfer or disclose this information when laws and regulations permit, parents or guardians explicitly agree or it is necessary to protect children.
If you are the child's parent or other guardian, please pay attention to whether the child under your guardianship uses our services after obtaining your authorization and consent. If you have any questions about the personal information of the children under your supervision, please go to Yitao Customer Service（ Please click ）Contact us.
8、 How to update this privacy policy
Our privacy policy may change.
Without your explicit consent, we will not limit your rights under this privacy policy. We will publish any changes to the privacy policy on a special page. You can visit Yitao APP “ my - Rule Center - Publicity statement ” Get to know.
For major changes, we will also provide more significant notices (including we will notify you through the way of Yitao publicity and even provide you with pop-up tips).
Major changes referred to in this policy include but are not limited to:
one Our service model has undergone significant changes. For example, the purpose of processing personal information, the type of personal information processed, and the use mode of personal information;
two Significant changes have taken place in our control. For example, changes in information controllers caused by mergers and acquisitions;
three . The main objects of personal information sharing, transfer or public disclosure have changed;
four . Your right to participate in personal information processing and the way you exercise it have changed significantly;
five . Our department responsible for handling personal information security, contact information and complaint channels have changed;
six The personal information security impact assessment report indicates that there are high risks.
9、 How to contact us
You can contact us in the following ways, and we will fifteen Reply to your request within days:
one If you have any questions, opinions or suggestions about the content of this policy and children's personal information, you can contact us through Yitao customer service. The specific contact information is: log on to Yitao and select to contact intelligent customer service, log on to Yitao client and select “ Contact customer service — Customer service Xiaomi ” (working days 9:00 ～ 18:00 ）。
two . If you find that personal information may be leaked, you can go through Alibaba one hundred and ten （ Please click ）Complaints and reports;
three . We have also set up a special department for personal information protection. You can pipwg@service.alibaba.com Contact him, office address: Wenyi West Road, Yuhang District, Hangzhou City nine hundred and sixty-nine number four Legal service desk on the first floor of Building No.
If you are not satisfied with our reply, especially if you think our personal information processing has damaged your legitimate rights and interests, You can also seek solutions by filing a lawsuit to the competent court in the defendant's domicile 。