Yuan Tiantian Daily Economic News
Yesterday, the reporter learned from Lexmark International Co., Ltd. that due to the rapid growth of China's small and medium-sized enterprises' investment in IT, especially printers, the company will gradually carry out printer leasing business in response to the needs of small and medium-sized enterprises, and provide printing and software solutions for them by charging per sheet.
"Our business in SMEs accounted for 55% of the total business in 2006, and the leasing scheme has just begun, and we hope to develop this year." Li Jianmin, general manager of Lexmark International Greater China, said, "The leasing scheme is mainly for some listed companies and SMEs, because these enterprises have strict cost control."
In this regard, Chen Dawei, president of Lexmark International Asia Pacific, agreed. He said: "Our key customers are industrial customers and small and medium-sized enterprises. For small and medium-sized enterprises, because they do not have too many IT technicians, we will provide simple management solutions, so that they can easily operate and manage printing equipment, while saving paper and consumables."
It is reported that Lexmark charges per sheet for the business of renting printers. On the one hand, the price of hardware will be more acceptable, and it is also conducive to the management of internal printing equipment and paper supplies.
"Enterprises can also buy out Lexmark's products, but they will choose to rent more," said Li Jianmin.
"It can be seen that Lexmark is growing strongly in target markets such as low-end black and white laser printers, color laser printers, laser multi-function machines and inkjet multi-function machines. Our current investment in product and brand development is making us better positioned in these target segments, which are the driving force for our long-term growth." Chen Dawei said. According to his introduction, in 2006, Lexmark's domestic sales increased by 167%, and its market share increased by 119%. This year's expected goal is to achieve 100% growth.
