□ Our reporter Tian Limin
On March 10, the new gold medal service system of "sunshine service, thanksgiving action" built by Changhong Air Conditioner with 80 million yuan was officially launched in Mianyang, Sichuan. This service system will pay great attention to the details and efficiency of service, and take moving customers as the highest service purpose.
Li Wei, general manager of Changhong Air Conditioning Company, said that Changhong Air Conditioning had launched 80 million yuan of service funds in December last year for this purpose, which was used to build the image of service outlets, optimize the service information platform, build the image of professional teams, as well as community free service projects. Currently, more than 4000 service outlets have been established nationwide.
According to Wu Xiaoyong, director of after-sales service department of Changhong Air Conditioner, Changhong Air Conditioner Gold Service launched "128 fast repair service", that is, "10 minute personal appointment, 20 minute return visit, 8 hour fast repair", to provide users with efficient and high-quality service.
It is reported that since 2005, Sichuan Changhong has invested more than 400 million yuan in services, and has gradually established a professional service team and a quick response information platform. As the pillar industry of Changhong white household appliances, Changhong will further increase its investment in after-sales service after rapidly expanding the third and fourth tier markets.
According to the 2006 annual report data of Sichuan Changhong, Changhong Air conditioner achieved a total revenue of 1.39 billion yuan from its main business last year, with a gross profit rate of 25.21%, an increase of 34.98% over the previous year. It has become the business unit with the highest gross profit rate in all businesses of Changhong at present.
