Pure Storage Appoints Fredy Cheung as Vice President of Asia

On February 21, Beijing time, it was reported that Pure Storage announced the appointment of Mr. Fredy Cheung as Vice President of Asia to lead businesses in ASEAN, Greater China, India and South Korea. Zhang Sihua is resident in Hong Kong, China, and takes full charge of regional sales business. He will work closely with the growing customer base of Pure Storage, make full use of the innovative and sustainable full flash solution of Pure Storage, and create enterprise advantages through the service model.

Artificial intelligence, data center modernization, environmental sustainability and data protection are some of the major challenges facing Asian enterprises, and they are also driving the growth of the storage market.

According to the Tracking Report on the Global Enterprise Storage Market in the Third Quarter of 2023 released by research organization IDC in December 2023, the market value of the external OEM storage market in Asia (i.e. Hong Kong, India, Indonesia, South Korea, China, Singapore, Taiwan and Thailand) is expected to grow from 9.4 billion dollars in 2024 to 10.9 billion dollars in 2027.

IDC The survey data also showed that the third quarter of last year Pure Storage In the above markets Implemented 46.6% The fastest of Year on year growth rate.

Zhang Sihua will rely on the technical expertise accumulated for a long time And services Experience to help Asian customers overcome business difficulties and continue Pure Storage Growth momentum in the region.

Join at Pure Storage Previously, Zhang Sihua was at Cisco (Cisco) and 3Com And other technology enterprises twenty Years of leadership experience, familiar with the Asian market. He is good at building high performance teams and guiding terminal User enterprises are widely praised in the industry for implementing digital transformation and cultivating high potential channel partners.

Pure Storage Vice President of Asia Pacific and Japan Nathan Hall express ：“ We welcome Fredy join Pure Storage Senior management team in Asia Pacific and Japan. He is a well deserved leader in the area of science and technology, and will help our development in Asia to a new level in the future. Pure Storage Today, it is the only enterprise class storage vendor that can provide environmentally sustainable true full flash storage solutions for various workloads, covering all price and performance ranges. This is a very unique market positioning, I believe not than Fredy Those who are more capable of shouldering this important task can help us deliver this message to enterprises all over Asia. "

Fredy Cheung, Vice President of Pure Storage Asia, said ： "The Asian market has huge growth potential, and many enterprises here are actively investing in technology to promote business transformation. I am happy to accept this challenge, bring the leading full flash solution of Pure Storage to enterprise customers, and help them achieve the priority goals of artificial intelligence, sustainable environment development, data center modernization and data protection."

Cynthia Ho, Deputy Research Director of Enterprise Infrastructure in Asia Pacific Region of IDC, said: "Although the external storage market shows signs of slowing down in 2023, IDC still Have a letter Xin foresees that the Asia Pacific region (excluding Japan and Australia and New Zealand) will begin to rebound in the next one to two years. Enterprises are stepping up the digital process to survive in today's increasingly competitive market. In this context, the amount of data is growing, and the industry has also put forward higher requirements for data protection, which has also stimulated the urgent needs of enterprises for flexible and highly resilient storage infrastructure. "

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