He made fashion blockbusters for workers

Photography | Fu Zengkai Modeling | Liu Zixuan Makeup | Wu Yue Editor | Wang Wei and Chang Zeyu Sina pictures produced

Looking at this group of fashion blockbusters alone, you might think that they are all stars. In fact, they are security guards, farmers, takeaway boys, hotel attendants... the most common workers. The distance between them and fashion was narrowed by photographer Fu Zengkai. How amazing will workers be when they encounter fashion?

He made fashion blockbusters for workers

Wen/Fu Zengkai

The idea of shooting ordinary people has a long history. After I took a group of photos for my father, I had the idea of taking ordinary people. In 2015, he took to the streets to look for inspiration, observed all walks of life and all kinds of people, and also took pictures of some workers. When he went back to print it out, he found that some people were very expressive and had a sense of fashion, which made him more firm in the idea of shooting fashion blockbusters for workers. In the following years, I tried to put this idea into practice several times, but I had to put it aside again and again because my work was too full. Until the Spring Festival this year, I talked with several friends, and everyone supported me to put this idea into practice. With the encouragement of Chen Xiaobo, the senior editor of Xinhua News Agency, I made up my mind to shoot it.

So I started to publish messages on Weibo and WeChat, asking friends to introduce my subjects, and even went to the street to "catch" people to shoot. Although I shoot for pure public interest and don't charge a penny, I am still misunderstood. Not everyone is willing to accept the shooting. For example, we found sanitation workers on the street, but they didn't trust me. They always wondered what the photographer was doing and were afraid of having a negative impact on their work, so they didn't succeed.

I have also had some experience shooting ordinary people, and we basically have one thing in common, that is, we are worried about not being fashionable enough. Therefore, I chose ordinary workers in various industries to create fashionable makeup and modeling for stars according to the process of shooting fashion blockbusters for them, so that they can see the contrast before and after shooting, and see different themselves. I hope that through them and this group of works, more ordinary people can find their beauty and become more confident.

Shooting ordinary people is actually more difficult than expected. On the one hand, ordinary people pose great challenges to makeup artists and stylists. In the stage of making up and modeling planning, we repeatedly discussed and tried to make changes as comprehensive as possible, but unfortunately, there will still be many unexpected situations on the scene. When filming Uncle Bao, everyone on the scene laughed because he had a big stomach and could not fasten his buttons.

On the other hand, ordinary people don't have much shooting experience. I spent a lot of time with the team to communicate and guide. Many times, the models will be stiff in expression and movement because of nervousness. How nervous are they? As an example, Mr. Yu Guiqing, who was eloquent when giving lessons to students, stumbled when he arrived at the shooting scene. Someone on the scene summarized that the most common word I said was "Don't be nervous", and the second word was "Relax".

What impressed me most was that when shooting the work of the models, I took my team over 2000 kilometers to Liaoning, Shandong and Hebei to pursue the truth as much as possible and restore their working state to the greatest extent. I'm really glad that I went to their work place, where I could see another state of them and have a new understanding of their career. For example, shooting farmers, I really didn't expect that modern farmers have such a wide range of knowledge. They have a lot of technical and theoretical knowledge. He is very proud to share the results with us, really taught us a lesson, and let us increase a lot of knowledge.

When I went to the Second Primary School in Kazuo County, Liaoning Province to take pictures of my teacher, I and my team mates found the feeling of childhood in the sound of children reading. When I left, I took a group photo of the children in Yu's class, hoping to fix their childhood friendship.

The most difficult thing is to take work photos of nurses. In order not to interfere with their normal work, I waited outside her nurse station for a long time and kept silent watching her work. From morning to night, she hardly stopped to check the room, dispense medicine, change dressing, nurse, and check the patient information. It was really very hard.

To my great satisfaction, almost every model has changed their state after seeing their own film. I can feel that they are more confident from their speaking state. This made me more determined to continue the creation of this series, let more ordinary people from more industries participate in it, find their own beauty, and find a more confident life. I also hope to use this result to respond to the doubts of some friends before: they think that it is not meaningful for me to shoot such works at my own expense.

At the end, I would like to sincerely thank every teacher and friend who helped me during the shooting process. It was your help that made this group of works come into being successfully. Thanks to stylist Zixuan Liu and makeup artist Yue Wu, because of your professionalism, I can focus more freely on shooting myself. Thanks to the eight models who participated in the shooting. They believed in me and cooperated very well. I would also like to thank my brothers in the studio, who have done their work well and put every detail in place. Finally, I would like to thank every worker for building this society with their own hands. I wish you a happy Labor Day.

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He made fashion blockbusters for workers

Photographer: Fu Zengkai Modeling | Liu Zixuan Makeup | Wu Yue Editor | Wang Wei, Chang Zeyu, Sina Pictures Produced 2019-04-28 17:46:37

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  • Photographer Fu Zengkai (right) usually shoots models, stars, and advertising heroes... After taking a group of photos for his father, he came up with the idea of "shooting ordinary people". In 2015, he took to the streets to look for inspiration, observed all walks of life and all kinds of people, and also took pictures of some workers. When he went back to print it out, he found that some people were very expressive and had a sense of fashion, which made him more firm in the idea of shooting fashion blockbusters for workers. So he found these ordinary workers through microblog, friends and acquaintances, and put this idea into practice.

  • My name is Li Sanxi, a native of Liaoning, and I am now a security guard in Changping, Beijing. At the age of 54, I have experienced great changes in all aspects of society in the past 40 years of reform and opening up. When I first worked, my monthly salary was only 18 yuan and 50 cents. Now everyone's monthly income can be tens of thousands. I am very satisfied with my current life. Fashion? I never felt that I had anything to do with fashion. Fashion is a matter of stars, too far away from us. I never thought of taking such a picture, nor did I have a chance. I didn't take wedding photos when I got married, only 1 inch and 2 inch photos.

  • The photographer made a lot of preparations this time, but something went wrong on the shooting scene. Because my stomach is big, I couldn't button it up when shooting, which made everyone laugh. After shooting, I thought it was very good. When the film comes out, I must take it back to my grandson. He is now the greatest hope of our family. I hope he can study hard to get into a good school and have a chance to see the changes of the motherland.

  • I am Du Yutong, 26, a nurse. Every industry has its hard times, so do we. From morning to night, I almost didn't stop to patrol the room, dispense medicine, change dressing, nurse, and check patient information. When the photographer took my work photos, in order not to affect my normal work, I waited outside the nurse station for a long time. We are very happy to see the patient getting better and discharged smoothly under our care. I hope there will be more understanding and trust between medical staff and patients.

  • I grew up in Beijing, and I have never shot such a fashion blockbuster before. I think fashion blockbusters are cool, beautiful and natural. This shooting is basically the same as the fashion shooting I imagined, and I rarely see myself in such a state. I want to share it with my family and boyfriend, so that they can see me different from the real one.

  • I am Fan Xingang, 34 years old, from Shouguang, Shandong, the hometown of vegetables. I became a soldier in 2003, was demobilized in 2008, opened an electronics store, and then directly engaged in agriculture. At present, I have 6 orchards, 1 kind of vegetable, and other kinds of fruit seedlings. There are ripe fruits all year round. It is very difficult to plant, especially to bring fruits from the south to the north. People around me are growing vegetables, and only I plant fruit trees, which makes me very stressed. But I like to study, like to communicate with like-minded friends, and participate in the city's agricultural management model training. In our place, everyone agrees that the fruit I grow is the most delicious, which brings me happiness that can't be measured by money.

  • I think this shooting is a positive publicity, and I hope to give publicity to new farmers. The last time I was exposed to such photography, I took wedding photos when I got married. This shooting made me find another self: I can be cool, not just farming. And I suddenly found that it was not only difficult to plant land, but also hard enough to do photography. I came to Shandong and invited us to Beijing. After the film is shot, I will share it with my mother so that she can see the different side of my son.

  • My name is Lu Hong. I come from Qiqihar, Heilongjiang Province. I love my hometown, but I think Beijing is also great. It allows me to meet many new people and things. So I came to Beijing and am now a waiter in a restaurant. I have to face different customers every day, impress them with sincere and meticulous service, and make customers have a good impression on our brand.

  • "Everyone has the heart to love beauty", especially girls. I also love beauty and hope to become beautiful once again. This shooting makes me feel different. I will share the photos with my parents to let them see my best appearance and reassure them.

  • My name is Zhao Mingxin, 37 years old. I come from Dandong, Liaoning, and have worked in Beijing for 13 years. As a programmer, I solve various bugs step by step every day. The trouble and joy in my work can be said to come from bugs. Sometimes a bug will haunt us for many days, but when the problem is solved, I will also be full of sense of achievement.

  • When you listen to programmers, you may think that they are very old-fashioned, unsociable, and have nothing to do with the word "fashion". I think the definition of programmers is too one-sided. Don't think we can only write code to deal with bugs. We also like to dress up, take photos, and be fashionable. So, I participated in this project. After seeing this photo, I felt like a star.

  • I have been doing education for 32 years. My name is Yu Guiqing. I'm 52 years old. I'm a Chinese teacher at the No. 2 Primary School in Kazuo County, Liaoning Province. The hard work of teaching is not just teaching. Teaching is not a problem for teachers like us who have been teaching for decades. The important thing is to teach children how to grow up. Children come from different families and grow up in different environments. Every day, I try my best to think about how to make children love learning and grow up healthily. But whenever I see them change, I am very happy.

  • I have never experienced such a shooting, never seen such a big scene, very nervous and looking forward to it. When I arrived at the shooting scene, the photographer kept debugging. The most important thing he said was "Don't be nervous", followed by "Relax". After being created by the makeup artist, I feel very beautiful. This shooting made me think that people should pursue beauty and dress up more. I want to share my photos with my students, because they are my favorite people in my life. I want them to know that their teachers are not only strict, but also gentle and fashionable.

  • My name is Zhao Xingzhang, 30 years old, from Binzhou, Shandong Province. I have been in Beijing for seven or eight years. For three years, I have always been in a race against time. Customers order meals and we need to deliver them as soon as possible. Sometimes the merchants are slow to serve, leaving us less time. When delivering meals, we often cut in and the driver often didn't understand. But sometimes I was touched, for example, the weather was bad, the meal was delivered late, the guest said "nothing", or handed me a bottle of water, which made me feel warm.

  • When the photographer found me, I thought I had made a mistake in my work and would be punished again. I was surprised to hear that it was a fashion blockbuster. It was the first time I had such an experience. I feel very handsome and want to share it with my wife. It's not easy for my wife to take care of two children in her hometown. This industry is very hard. I hope she can understand me. I want to let her see that my life is very good through this photo. Don't worry about me.

  • In order to pursue the truth as far as possible and restore the working state of these workers to the greatest extent, photographer Fu Zengkai led his team to Liaoning, Shandong and Hebei over 2000 kilometers. After filming, he was glad to go to their work place, where he saw another state of them and had a new understanding of their career. To the photographer's great satisfaction, almost every model became confident after seeing their own fashion blockbusters. This made the photographer more determined to continue shooting this series, let more workers participate in it, find their own beauty, and find a more confident life.

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