Recently, the "Dongsheng" brand launch conference was held in Zhoushan City, Zhejiang Province by the hotel brand Guantang under the banner of Baida House. 30 members of Baida House were invited to welcome the New Year and pray together in Putuo Mountain Guantang Hotel. The hotel also prepared special courtesies for members to bring them different experience. It is understood that the "Spring Festival", "Summer Prosperity" and "Autumn Fruits" festivals with the theme of seasons have been held in Shaoxing, Hangzhou and Yuyao respectively.
The event was held in the Putuo Mountain Temple, located in the Putuo Mountain Scenic Area, adjacent to the second largest temple of Putuo Mountain, Fayu Temple. It is a Chinese aesthetic life theme hotel with the cultural core of "Buddha worship, heart cultivation and elegance", and has 97 guest rooms; Guantang is a humanistic hotel brand owned by Baidayu. With the value proposition of "seeing more, knowing more, and hearing more, knowing more", Guantang has different architectural forms, or has a legendary sense of history, or a sense of the times with regional and cultural characteristics, or a sense of avant-garde for future exploration. It is committed to providing each guest with a unique immersive spiritual journey.
The "Winter Prosperity" activity is carried out in three days. Di One night, the members experienced the "Buddhist Feast" in the hotel, and the exquisite vegetarian food made the members praise it endlessly. After dinner, the Zen Master led the members into the temple to start the "Buddha Sound and Incense" link, and experienced the healing of singing bowls. During the process, the members shared their own experience and felt the healing effect of singing bowls on the body and soul.
In the early morning of the next day, the members, led by the Zen Master, began to climb the mountain, arrived at the top of the mountain before sunrise, enjoyed the red sun rising slowly, and in a piece of golden sunshine, everyone put their hands together to pray for the New Year. After sunrise, the members returned to the temple and participated in the ceremony of "Buddhism Popularization". The Zen music played around the beam, adding another color to the activity. After "Pufo", members also took group photos under the "Buddha Heart Wall" at the online red card printing place. Later, the members also participated in reading meetings, scripture copying, chanting and other activities, and experienced the temple life in depth.
Compared with the "Spring", "Summer" and "Autumn" festivals, this "Winter Prosperity" festival focuses more on the member experience. The activity design starts from the six roots of "eyes, ears, nose, tongue, body, and mind", allowing members to participate in each link more immersively, and also highlighting the value concept of "reshaping experience consumption".
Putuo Mountain Guantang Hotel
It is reported that Doyle Group is a leading international hotel and experience consumption group in the Asia Pacific region. In July 2023, it reached strategic cooperation with Indonesia's Zui Hotel Management and Investment Holding Platform IHI, expanding its business landscape to nearly 1400 hotels. Baida House is a member system of Deyu Group, with a membership scale of more than 30 million. It has 10 major brands, including high-end resort hotel brands such as Fangwai, Guantang, Fangcao Resort Hotel, national style business hotel brands such as Kaiyuan Mingdu, Kaiyuan Mingting, Manju, and lifestyle brands such as Ruby Hotels Treasure Hotel, Yiju, MORA SPACE Mura.
