Great Jiangdong | Shanghai technology brand, why do the elders and younger generations in the circle of friends fall in love with it

Xie Weiqun, Ji Juesu

08:59, May 15, 2020 Source: People's Daily client
 

When it comes to online new economy, what do you think?

5G, big data, AI... seems abstract and far away. However, Dajiangdong Studio visited a circle of science and technology enterprises in the Shanghai Cloud Exhibition Hall of China Brand Day 2020 on the cloud. The biggest feeling is that it is grounded!

At the opening ceremony of Cloud 2020 China Brand Day, Li Keqiang gave instructions on the event to expand the market with stronger competitiveness and better meet the needs of consumption upgrading and national development.

How to expand the market and meet the consumption upgrade? Cloud exhibition VR pavilion, interactive games, coupon distribution... In order to attract you to watch the exhibition online, programmers who usually work hard in high-tech fields are really struggling!

How to meet national development needs? "What the country needs, we will make it" became a hot word on the Internet during the epidemic, and behind this is the confidence of the core technology moat that Hushang technology brands have dug out in the spirit of craftsmanship for more than ten years: shelter CT developed within five days; Disinfection robots that are sold overseas and globally; The "tap water" style of shopping for vegetables promoted by the homestead economy... The name of Chinese brand and Shanghai Smart has gradually become known.

Shanghai Cloud Pavilion, beautiful, fun and easy to use

Roll the dice, advance 5 steps, collect a brand badge, get 200 points, and roll the dice again

In the Shanghai Cloud Pavilion, many people have recently fallen in love with this interactive game. It is because of its simplicity, repetition and small surprises every time that it is particularly easy to become addicted. Points earned can also be exchanged for brand coupons.

 

Drop down at the point exchange to unlock multiple brand coupons.

Dongmei played for 10 minutes and got 2500 points in total. She exchanged a coupon of 5 yuan for Dingdong to buy vegetables, so she sent the game link to the family group and received unanimous praise from the elders!

"I like Guochao time-honored brand theme pavilion best!" The aunt in the group said that the whole family has bought such old brands as Big White Rabbit, Three Guns, Ancient and Modern, Guanshengyuan for more than ten years. Now if they want to buy all of them, it is really a bit hard. In the cloud pavilion, you can not only watch the introductory films, but also directly go to Taobao to buy them.

The relevant person in charge of the design and operation of the Shanghai Cloud Pavilion, Dong Haolansheng, introduced that in order to make the cloud exhibition look good, fun and easy to use, they tried to use gaming thinking to improve the experience of coupon distribution. During the cloud 2020 Chinese brand date, which coincides with the "May 5th Shopping Festival", the brand will provide a total of 20 million yuan of coupons.

Online exhibition can also be wonderful. When you click into the Shanghai Cloud Pavilion, you will first see a 360 degree circular ball hall. Outside the curtain wall of the ball hall is the bright night scenery on both sides of the Pujiang River in Shanghai and the beautiful city skyline. Inside the curtain wall of the ballroom, visitors can browse the promotional videos of Shanghai's city image, review the 2019 China Brand Day activities, feel the brand power of Shanghai enterprises in the global war "epidemic", and appreciate the innovation and entrepreneurship stories of many participating brand enterprises.

The VR pavilion of the brand cannot be missed. If you are a fan of these IPs, you must experience the VR Pavilion of Yuewen Group. In the "IP Time Tunnel" created by the brand, there are countless "pedals" floating up and down. Each "pedal" represents an IP. Click to jump on the "pedal", you can enter the IP world, And can travel through the time of different novels.

 

"IP Time Tunnel" of Yuewen Group

"Invading Van Gogh's bedroom" is the AI+art world created by artificial intelligence enterprise Shangtang Technology. Here, you can get close contact with the objects and furniture in Van Gogh's bedroom in the 19th century;

 

"Invading Van Gogh's Bedroom" VR Hall.

The "Big White Rabbit Sweet River" VR experience hall is like a "Big White Rabbit Sleeping in Wonderland": you can swim in the "Sweet River" to your heart's content. In front of you is the "Big White Rabbit Mountain". In the blue sky, there are various sweet and lovely elements suspended, including balloons, drifting bottles, ice cream, snow cakes, and of course, the most unforgettable Big White Rabbit milk candy. All sweetness is within reach, The milk smell of the white rabbit seems to have appeared beside you. "Hey, wake up!" If you really want the milk smell to be around, you can click the shopping cart mark in the lower right corner to directly enter the order placement link

Users can also use Tencent Station B, Tiaoyin, Tmall and other major platforms launch hot topics, live forum broadcasts, brand goods and other experiences. "Cloud consumption", "Cloud medical", "Cloud service", "Cloud topic", "Cloud live broadcast", during the event, you can get one-stop experience.

Slow and hot AI, realizing "double speed playback"

When night falls and the city falls asleep, a 250 kg "fat man" comes out at Xingye Taikoo Hui on Nanjing West Road in Shanghai.

This "fat man" is actually a cleaning robot developed by Shanghai Gaoxian Automation Technology Development Co., Ltd. From east to west, from outside to inside, the robot extends a wet strip that is half a meter wide at every place. This strip is the disinfectant sprayed by the robot, and the leaf debris on the ground is also absorbed by the chassis of the robot to collect.

In the middle, the cleaning robot will automatically go to the transfer station to add disinfectant, and then return to the origin to work hard. When the city woke up at 4 a.m., the cleaning robot also "retired" and disappeared.

 

Wherever the robot goes, it will lead out a "long belt". Photographed by Ji Juesu

Gaoxian Technology is one of the exhibitors of Shanghai Cloud Exhibition Hall. "In the first quarter of this year, our orders for cleaning robots were four times that of last year!" You Xin, head of Gaoxian Technology's marketing department, told reporters. At the beginning of the epidemic, the city was pressed the pause button, but the disinfection task in public places was heavier, and this type of service needed to be completed on site. At that time, a large number of cleaning personnel were stranded in other places and could not be on duty. Cleaning robots just made up for this market vacancy.

Robots have become one of the leading roles in technological epidemic prevention in this epidemic prevention war. More and more medical robots and service robots are engaged in epidemic prevention and control at the epidemic line, isolation areas and public places, forming a special epidemic prevention front.

With the rapid development of 5G and AI technology, robot products continue to mature, and the market demand for COVID-19 catalytic disease is highlighted, which brings a big reshuffle to various industries. In this context, AI enterprises will usher in new opportunities, the robot ecosystem will be more perfect, and technological innovation will undergo tremendous changes.

Cheng Haotian, CEO of Gaoxian Robot, mentioned in an interview that the epidemic has made more people feel the value of robots to society more intuitively. The "slow" market has become hot. Previously, robots were widely used in the industrial field. This time, smart machines on the front line participated in different aspects of the epidemic prevention, and gained more market recognition, It not only educates the market with facts and makes people realize the value of AI empowerment, but also is the fuse for the next round of industrial upgrading and technological innovation. Enterprises see more development opportunities.

The cleaning robot of "day in and night out" helped a lot during the epidemic, but we seldom get in touch with it in life, while the AI products of Shangtang Technology, whose global R&D headquarters are located in Shanghai, can be perceived much more. Photographing, temperature measuring, face brushing, games, and even taking express delivery, all kinds of AI terminal devices carrying the core technology of Shangtang are all around us.

Shangtang Technology realizes the intercommunication of face codes in the subway. It can avoid passengers staying and crowding in front of the gate, reducing unnecessary contact.

Pictures provided by Shangtang Technology

Since the outbreak of the COVID-19 epidemic this year, new technologies such as 5G, artificial intelligence, cloud computing and big data, which are slow and hot, have been shifted from "0.5 times speed" to "1.5 times speed", or even higher. They are deeply integrated with manufacturing, medical care, travel and other fields, and their application in the whole society has been significantly improved, and various new models and new business types have flourished. As Zhang Shaoting, Vice President of Shangtang Technology, introduced in a live broadcast, a good AI technology should be "sneaking into the night with the wind, moistening things silently".

Core technology enables Chinese brands to "have core and soul"

Using the media camping activity of Brand Day, Dongmei visited many Shanghai science and technology companies. An interesting discovery was that programmers from various enterprises were most enthusiastic about introducing their own core technologies.

"Our advantage lies in R&D and production." Lou Shuoyu, the software project manager of Gaoxian Technology, said that in addition to Shanghai, they also set up R&D centers in Beijing and Singapore. It also has 8000 square meters of self built factory, perfect production system and customized production.

In the office of Gaoxian Technology's Shanghai R&D Center, a dozen engineers work together in an open space. Different R&D teams are adjacent to each other. "The SLAM team responsible for mapping and the team responsible for target detection and tracking are close together, and they can discuss the research and development of robot avoidance function at any time to achieve efficient communication." Lou Shuoyu said that research and development and production are not two independent departments. "Our factory in Zhangjiagang has more than 100 engineers, who can transmit demand in real time, complete docking, and achieve software and hardware adaptation."

During the Spring Festival, the number of orders for Dingdong to buy vegetables increased by 300%, and the speed of new users increased by 200% over the same period last year. The "tap water" way of online shopping is convenient and fast, and has won the favor of many Ya uncles and aunts during the epidemic, which is also supported by big data.

Zhang Yi, Vice President of Dingdong Shopping, said that at present, only in Shanghai, Dingdong Shopping has set up more than 250 front warehouses, but these front warehouses "don't eat the big pot". Each point has set up different categories and food recommendations according to the consumption habits of the surrounding residents and the business environment, so as to achieve personalized customization needs. Big data also makes the food delivery guy more "leisurely". The system fully calculates and plans the route of taking food and delivering food. "Our food delivery guy has also been praised by Shanghai's transportation department." Zhang Yi said.

Hard cores such as Lian Ying Medical, at the first time of the epidemic, it took only five days to urgently develop shelter CT, which can be quickly installed and disassembled like a container, plug in and play, and solve the urgent needs of the hospital. With the development of the epidemic, the R&D and innovation of Lian Ying has not stopped. Intelligent CT, mobile DR with visual exposure function, auxiliary analysis application of artificial intelligence, and telemedicine technology based on 5G have all made great progress.

The ability to quickly respond to market demand and innovate technology and products is also related to Lian Ying's long-term cultivation of its core technology with craftsmanship. Xue Min, chairman of Lian Ying, said that Lian Ying has devoted all its efforts and a lot of funds to product research and development and core technology for nine consecutive years. "Back in the SARS period, the equipment in the hospital was all international brands. Now, our domestic intelligent CT has been widely used in major hospitals, community health centers, and even exported overseas." Xue Min said.

Shanghai is the national new generation artificial intelligence innovation and development pilot zone, with more than 1000 core enterprises. The number of enterprises ranks first in the country, showing the characteristics of application oriented, technical support and comprehensive empowerment in multiple fields. At present, Microsoft, Amazon SAP、 IFLYTEK and other well-known enterprises at home and abroad have deployed in Shanghai. Unicorn enterprises such as Shangtang and Cambrian have landed and developed. Local enterprises such as Yitu, Shenlan, Youkede and Fluent have accelerated their growth.

Dongmei learned in the interview that in many high-end technology fields, industry barriers are really high. More than a decade ago, 90% of high-end equipment in the market depended on imports. Domestic equipment lacked a moat of core technology, so the space for international discourse was limited. However, over the past decade, the whole industry has achieved general development, and China's smart manufacturing has "a core and a soul".

Zhang Shaoting, vice president of Shangtang Technology, put forward the concept of "escape speed": in the case of very fierce competition in core technology, if you don't make progress, you will soon be caught up, but if you make progress fast enough to reach the "escape speed", get rid of the constraints of gravity and fly out of the planet, others will be unable to catch up.

"To build a Chinese brand, we must master the core technology and ensure the product quality with the spirit of craftsmanship. In addition, we must carry out all-round innovation in design, service and market. We should make a long-term layout with the goal of surpassing and leading," Xue said.

(Editor in charge: Chen Chen, Han Qing)
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