Enterprise Senior Management Training Course
EDP Research Course
Course Content
All courses are seven There are five modules, namely: the essence of senior management, value innovation and blue ocean strategy, leadership art and communication strategy, strategic human resources and corporate governance, strategic finance and capital operation, brand building and strategic marketing, informatization and organizational management reform.
[Teaching object]
Senior leaders above department managers of large and medium-sized state-owned enterprises, or senior managers of small and medium-sized enterprises that are growing steadily.
Course Features
one ）Case teaching is completely different from traditional teaching;
two ）Various forms of training: explanation, games, role playing, group discussion;
three ）Practical operation cases, a large number of detailed data, and concept impact and practice complement each other;
four ）The combination of Chinese and Western, Western scientific ideas and Chinese local practice are closely combined.
Essentials of Senior Management
one ）Different stages and characteristics of enterprise development
two ）Management decisions and methods at different stages
three ）Research on Enterprise Management Mode and Transformation
four ）Quality and skill elements of managers
five ）How to be an excellent business coach
six ）How to cultivate the management team
seven ）For twenty-one Enterprise Management in the 21st Century
eight ）Chinese Traditional Culture and Modern Management
Value innovation and blue ocean strategy
one ）Formation and implementation control of enterprise strategy
two ）Corporate strategic system and its systematization
three ） twenty-one The New Environment of the 21st Century and China's Economic Development
four ）Customer based value innovation
five ）Analytical tools and framework, development steps and principles of blue ocean strategy
six ）Sun Tzu's Art of War and Enterprise Strategy
seven ）Corporate culture system for implementing blue ocean strategy
Leadership and communication
one ）The Role of Senior Managers: Management, Leadership and Coordination
two ）Relationship between communication strategy and general manager's functions
three ）Power, Tao and Skill in Management Communication
four ）Communication driven five Kinds of power
five ）Situational leadership and communication art
six ）Strategic five Steps: creativity, research, planning, implementation and aftermath
Strategic Human Resources and Corporate Governance
one ）Theory and Practice of Organizational Behavior
two ）Three stages of human resources
three ）How to develop human resources
four ）Corporate Governance and Management Buy outs（ MBO ）
five ）Corporate governance and employee stock ownership plan
six ）Performance management - how to attract and retain talents
seven ）Human Resources Development and Corporate Culture Shaping
Strategic Finance and Capital Operation
one ）Corporate strategy and value management
two ）Enterprise Investment and Financing Practice and Capital Operation
three ）Financial statement reading and risk management
four ）How to carry out reasonable tax planning
five ）Analysis of Financial Problems in Corporate Restructuring and Listing
six ）Modern Enterprise Legal Practice
Brand building and marketing
one ）Positioning determines the basis of enterprise competition
two ）Market structure and competitor analysis
three ）Brand building and advertising strategy
four ）Improvement of customer satisfaction and shaping of customer loyalty
five ）Sales channel construction and management
six ）Dealing with the threat of competitors' prices
seven ）Evaluation and improvement of marketing performance
eight ）How to understand and develop the international market
Informatization and organizational management reform
one ）Features and Challenges of the Information Age
two ）Management Modernization and Application of Business Information System
three ）New business model - e-commerce
four ）Network Marketing Strategies and Methods
five ）Affecting the operation of the organization IT technical progress
[Timing]
Both parties negotiate and arrange
Certificate of Completion
Participants in all courses will be awarded "Senior Management of Beijing Jiaotong University" by the School of Economics and Management of Beijing Jiaotong University（ EDP ）Training courses and seminars, certificate of completion, certificate number. In addition, student files will be established, and alumni of School of Economics and Management of Beijing Jiaotong University will be included in the student list.
