Business Administration Mini Course for Business Managers

[Training Objectives]

Through in-depth business management knowledge training, improve the strategic decision-making, business management ability and modern business management level of the person in charge of the enterprise, and strengthen the market competitiveness of the enterprise.

[Trainee]

General manager and deputy general manager of small and medium-sized enterprises and department manager or above of large enterprises.

Training Content

The training focuses on:

Strengthen the profound analysis of domestic and foreign economic situation, pay attention to the training of strategic decision-making and cutting-edge management concepts, and improve the operation and management skills of modern enterprises. The specific training content is arranged as follows:

Training courses:

Enterprise strategic management

Marketing and brand management

International Finance and Trade

Corporate investment and financing management and capital operation

Organizational Behavior and Human Resources Development

Corporate culture construction

Enterprise Logistics and Supply Chain Management

Senior management and communication strategy

Enterprise informatization and e-commerce

Venture management and venture capital

Expert lectures:

Merger and reorganization of enterprises

Innovation management

Sun Tzu's Art of War and Market Strategy

[Training method and time]

According to the trainees' ability and learning content, various training methods such as training courses, expert lectures, case analysis, experience exchange, participatory seminars, etc. are flexibly adopted to achieve good training results.