Hundred schools of thought contend in news marketing. The car beauty industry should do a good job of necessary lessons

Car beauty refers to the use of different types of car beauty care products and construction processes for the maintenance conditions required by different materials in various parts of the car, and the brand-new maintenance and care of the car. The concept of "car beauty" first appeared in China in 1994, but now this concept has been widely accepted by the public, and car beauty centers have spread all over the country.

Nowadays, the competition in the auto beauty industry is becoming more and more fierce, and there are many online promotions in the auto beauty industry. Baidu promotion alone is often not enough, and pay per click is also expensive. After all, the competition for car beauty is fierce, and the annual cost may be tens of thousands, hundreds of thousands, or even millions. The results may not be ideal. How can we achieve that we can not pay per click, but also display the company's business information on Baidu's home page? Then choose news marketing.

Nowadays, many people are optimistic about the prospect of news marketing, but the current situation is not as optimistic as people think. Under the temptation of broad market prospect and cashier, due to the lack of standardization in the industry, many enterprises without news marketing experience or even irrelevant to the media have set foot in this field, and some individual behaviors have started to "work without certificates", resulting in a chaotic situation of "a hundred schools of thought contend" in the news marketing market.

For many small and medium-sized enterprises, the current situation of news marketing is not optimistic, but it is essential. Therefore, a clear understanding of the concept of news marketing becomes a must.

At present, many people equate soft text release with news marketing, which is a conceptual misunderstanding. News marketing is a relatively new way of marketing and promotion. With the help of the essence and form of news, it can meet the needs of the public for news and achieve the purpose of brand promotion for enterprises to join. It has the characteristics of news, embeddedness, integrity, planning, etc. From the perspective of news, combined with the means of marketing, we should go deep into various aspects and perspectives of the enterprise to explore the breadth and depth of news content, and promote the comprehensive development of the enterprise's internal culture, brand, marketing, products, operations and other strategies.

News marketing is a systematic and scientific project, but it is always realized in the form of news dissemination. News marketing is a profound and extensive knowledge.

News marketing is a kind of marketing method to increase the added value of enterprises and help automobile franchise enterprises establish brands. Employees should not only have qualified news planning ability, but also have good media analysis and overall control ability. When filing a case, planners must have a clear understanding of the current goals and future development strategies of the enterprise, and then cooperate with the needs of the enterprise to carry out the project in stages and levels. Sporadic press releases have little effect on establishing enterprise brand and improving sales performance.

As a professional organization engaged in online integrated marketing, Xinxuntianxia has a huge news planning team, professional corporate news analysts and media data analysts, has cooperation with major well-known media at home and abroad, and has qualified news camp integration and marketing planning capabilities. It is considered to be a "dark horse" in the field of domestic news marketing.

News marketing can achieve neither pay per click, nor display on Baidu's home page, but also have news fame. Why not.